Customer Success, Customer Support, Data Entry, Community, Marketing

Laura Whalen

Fort Lauderdale, FL 954-***-****

************@*****.***

linkedin.com/in/lwhalen

Director of Community and Customer Marketing

Dynamic Community and Customer Marketing Leader with 15+ years of experience developing and driving global teams, best-in-class programs, and strategic communications to increase brand awareness, advocacy, and sales for B2B and B2C Fortune 500 companies in the SaaS space, securing and strengthening their position as industry leaders and providing a significant competitive advantage in the market. Develops and manages innovative and effective community and customer marketing strategies, achieving long-term advocacy and customer success. Adept at leading high-performance teams and cross-company initiatives, and identifying new opportunities to maximize advocacy, growth, and success.

Soft Skills

People-First Leadership Business Acumen Thought Leadership

Technical Savvy Credibility Flexibility

Strategic Thinking Strategic Communication Accountability

Emotional Intelligence Psychology Time Management

Hard Skills

Community Leadership Marketing Leadership Business Leadership

Strategy / Advisement Program Management Project Management

Customer Success Social Media / SEO Brand Messaging

People Management Business / Technical Writing Engaging Content

Analyst / Public Relations Training / Mentoring Knowledge Sharing

Software Proficiencies

Microsoft Office Suite, Microsoft 365, Visio, OneNote; Apple Business Product Suite; Adobe Creative Suite; WordPress; SharePoint; Salesforce; SAP; Google Workspace and Analytics; Marketo; Asana; Zoom Workplace; Confluence; Vimeo; YouTube; and a wide variety of Community and Social Media Platforms

Work Experience

Senior Community and Customer Marketing Consultant 09/2023 – Present

Geek Speak Fort Lauderdale, FL

Senior community marketing leader servicing clients worldwide, providing executive advisory, planning, and management on 30-60-90 business, community/customer marketing, and partnership strategies.

Laura Whalen Page 2

Director, Global Customer and Community Marketing 08/2022 – 07/2023

Alludo Austin, TX

Established and drove the Customer and Community Marketing cross-functional team globally, across all major product organizations: Corel, Parallels, WinZip, and MindManager.

Director, Global Customer and Community Marketing 05/2021 – 07/2022

Workspot Campbell, CA

Directed global customer and community programs, processes, communication, and events that increased brand awareness and advocacy. Increased customer success, satisfaction, and sales by streamlining customer-facing processes and making the quality of customer interactions first priority.

Career Break for Personal Health and Family Caregiving 09/2017 – 04/2021

Caregiving – Functioned as a full-time caregiver for father who had an accident and was bedridden.

Personal Medical Injury Requiring Complex Surgery – Broke left (dominant) arm and spent two years in surgery and recovery to heal, focus on therapy, and regain normal use.

Director, Global Community and Social Media 08/2016 – 08/2017

Nutanix San Jose, CA

Established the Community and Social Media Marketing Department and consistently exceeded objectives. Developed the global influencer program that secured best-in-class industry status within 9 months, Increased social media followers and Community Edition product adoption by 32% monthly.

Past Experience

Director of Worldwide Marketing – Lucidworks San Francisco, CA – Drove worldwide marketing efforts.

Senior Manager, Global Community and Social Media Marketing – Citrix Fort Lauderdale, FL – Established and led the Citrix Community and Social Media Department, including the best-in-class Citrix influencer (CTP) Program, Citrix User Group (CUG) Program, and Geek Speak event series significantly increasing attendance and satisfaction at worldwide conferences and secured the company’s reputation as a global leader.

Sr. Manager, Solutions Marketing Citrix – Developed business and technical cross-product messaging. Led a team to produce an array of marketing assets that grew Citrix.com visits from 35K – 100K per mo.

Lead Technical Writer and Program Manager Citrix – Drove cross-departmental collaboration to produce high-profile products and award-winning documentation. Trained new engineering staff.

Education and Training

Florida Atlantic University, Davie Graduate Coursework English

Florida Atlantic University, Boca Raton Bachelor of Arts Art History / English

Florida Atlantic University, Boca Raton Bachelor of Fine Arts Photography / Graphic Design

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