Digital Marketing Social Media

Brijesh Patel – Digital Marketing & Branding Manager

Popular Paradise, Gota, Ahmedabad, Gujarat 382481 +91-992******* *************@*****.*** https://www.linkedin.com/in/brijeshpatelpatan/

Profile

Dynamic and results-oriented Digital Marketing Strategist & Branding Manager with extensive experience in leading multi-channel campaigns across diverse industries. Proven expertise in SEO, SEM, social media, email marketing, and paid advertising, with a strong ability to align digital strategies with overall business objectives. Skilled in brand management, campaign optimization, and data- driven decision-making, consistently delivering measurable growth in traffic, leads, and ROI. Known for blending analytical insight with creative execution, adapting quickly to evolving market trends, and driving impactful digital transformations for global and enterprise-level clients. Experience

DIGITAL MARKETING & BRANDING MANAGER GRE RENEW ENERTECH LIMITED AHMEDABAD – GUJARAT APRIL 2024 – PRESENT

• Developed brand strategies to enhance market presence for renewable energy solutions.

• Collaborated with cross-functional teams to ensure consistent brand messaging.

• Conducted market research to identify trends and customer preferences in clean energy.

• Managed social media campaigns to increase brand awareness and engagement online.

• Created marketing materials that aligned with the company's sustainability goals.

• Designed branding guidelines to maintain visual identity across all platforms.

• Led workshops to train staff on brand values and customer interaction standards.

• Analyzed competitor branding efforts to inform strategic positioning in the industry.

• Analyzed competitors' brands and developed strategies to differentiate our client's brand from theirs.

• Organized events such as trade shows or conferences where clients could showcase their products and services in order to build awareness about the brand among potential customers.

• Collaborated with creative teams to produce campaigns that effectively communicated the company's message and values.

• Managed the production of marketing materials including print ads, online campaigns, radio spots, and television commercials.

• Conducted market research to identify consumer preferences and trends in branding.

• Responded promptly to customer inquiries regarding our client's products and services while adhering strictly to established guidelines.

• Provided guidance on how best to leverage digital platforms like webinars or podcasts to promote the brand's offerings.

• Generated ideas for new campaigns or initiatives that would help strengthen our client's existing identity within their respective markets.

• Drafted press releases for new products or services that highlighted their unique features in a compelling way.

• Developed and implemented branding strategies for clients across multiple industries.

• Established relationships with influencers who could help spread positive messages about the company's products and services through their own networks.

• Oversaw budgeting processes related to branding activities such as advertising or design work.

• Produced detailed reports on performance metrics related to branding initiatives such as website traffic or customer feedback surveys.

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• Coordinated with internal stakeholders including executives, sales teams, product managers. to ensure alignment between the company's vision and its external messaging efforts.

• Developed online ads and company positioning on social media sites to increase monthly sales. LEAD CONSULTANT HCL TECH PUNA – MAHARASHTRA APRIL 2022 – FEB 2024

• Managed enterprise-level content across AEM Sites and DAM, ensuring scalability, accuracy, and compliance.

• Oversaw content workflows, publishing, and approvals for multi-market websites across North America.

• Implemented SEO-optimized content structures, improving organic traffic by over 300%.

• Collaborated with branding teams to maintain consistency across digital channels.

• Led localization projects for multilingual sites, ensuring alignment with global guidelines.

• Streamlined digital asset management by organizing metadata and taxonomy, reducing retrieval time by 5%.

• Global Team Collaboration (North America, Europe, APAC).

• Stakeholder Management & Executive Reporting

• Strong focus on brand consistency and customer experience. SR. DIGITAL MARKETING EXECUTIVE DEV INFORMATION TECHNOLOGY LIMITED AHMEDABAD – GUJARAT NOV 2020 – APRIL 2022

• Planned and executed digital marketing strategies for clients across the IT, retail, healthcare, and manufacturing industries.

• Managed branding initiatives, ensuring consistency across websites, social media, and digital campaigns.

• Implemented SEO campaigns that improved clients' websites' search rankings and organic visibility.

• Handled paid campaigns (Google Ads, Facebook, LinkedIn) to generate qualified leads for diverse industries.

• Developed content marketing plans, including blogs, landing pages, and digital assets, aligned with brand guidelines.

• Collaborated with design and development teams to deliver brand-centric websites and marketing collateral.

• Conducted competitor analysis and market research to shape effective client marketing strategies.

• Built reporting dashboards to track performance, measure ROI, and present insights to stakeholders.

• Supported corporate branding projects for DEV IT, strengthening its digital presence in the IT sector.

DIGITAL CUSTOMER SERVICE ASSOCIATE MILESTONE INC AHMEDABAD – GUJARAT JULY 2014 – OCT 2020

• Boosted customer retention by 30% through proactive engagement and success-driven account management.

• Generated 40% higher upselling revenue by aligning solutions with customer business goals.

• Increased organic website traffic by 150% through advanced SEO and content strategies.

• Managed multi-channel ad budgets of $500K+, achieving 4x ROI via Google, LinkedIn, and Meta Ads.

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• Designed and executed digital branding strategies that enhanced brand visibility and recall across 5+ industries.

• Developed and optimized customer health score dashboards, reducing churn by 20%.

• Spearheaded digital lead generation campaigns, delivering 200+ qualified leads per month for enterprise clients.

• Directed cross-functional teams (sales, design, product, tech) to achieve business-aligned digital outcomes.

• Implemented end-to-end marketing automation improving campaign efficiency and customer engagement by 35%.

• Recognized as a top strategist for combining customer-centric growth with high-performance marketing execution.

HEAD - DIGITAL MARKETING DOLPHIN WEB SOLUTION PVT LTD AHMEDABAD – GUJARAT FEB 2012 – JULY 2015

• Spearheaded digital marketing strategies that generated 200% growth in qualified leads across B2B and B2C markets.

• Directed multi-million-dollar ad budgets across Google, Meta, LinkedIn, and Amazon Ads, achieving 5x ROAS.

• Increased organic traffic by 180% through advanced SEO, content marketing, and digital PR initiatives.

• Elevated brand visibility across 10+ industries by implementing integrated digital branding frameworks.

• Boosted customer retention by 35% and increased upselling revenue by 40% via customer- centric engagement models.

• Built and mentored cross-functional digital marketing teams, improving productivity and campaign performance by 50%.

• Designed and implemented data-driven dashboards, enabling leadership to make real-time marketing and sales decisions.

• Led enterprise-wide marketing automation, reducing campaign execution time by 45%.

• Recognized for aligning digital strategies with overall business goals, delivering consistent revenue growth.

SEARCH ENGINE OPTIMIZATION EXECUTIVE CYGNET INFOTECH PVT LTD AHMEDABAD – GUJARAT MAY 2010 – JAN 2012

• Enthusiastic Search Engine Optimization (SEO) Executive with strong knowledge of on-page, off-page, and technical SEO practices.

• Skilled in keyword research, competitor analysis, content optimization, link building, and technical audits to improve website visibility.

• Hands-on experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and Screaming Frog.

• Optimized website pages and blogs with SEO-friendly titles, meta tags, headers, and internal linking, improving keyword rankings.

• Performed site audits to identify and fix crawl errors, broken links, missing tags, and Core Web Vital issues.

• Assisted in building high-quality backlinks, boosting domain authority and improving SERP rankings.

• Supported digital marketing teams by aligning SEO with content marketing, paid campaigns, and social media strategies.

• Achieved top 10 rankings for multiple target keywords within X months of optimization.

• Passionate about data-driven SEO strategies, continuous learning, and adapting to evolving search engine algorithms.

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Education

BACHELOR IN COMPUTER SCIENCE AND INFORMATION TECHNOLOGY MARCH 2008 NORTH GUJARAT UNIVERSITY, PATAN, N.G (384266)

Skills & Abilities

• Brand strategy

• Digital marketing

• Content management

• Stakeholder management

• Customer engagement

• Campaign analysis

• Cross-functional collaboration

• Creative problem solving

• Effective communication

• Influencer partnerships

• Product positioning

• Trademark management

• Internal communications

• Performance monitoring

• Advertising management

• Partnership development

• Brand ambassador partnerships

Certificates

• Advanced Google Analytics

• Google Tag Manager Fundamentals

• Google Ads Search Certification

• Google My Business

• Shopping Ads Certification

• Agile Architecture, Design, & Collaboration

• Best Practices for DevOps Implementation

• Data and Analytics Technologies at Work

• Predictive Analytics & Exploratory Data Analysis Personal Information

• Date of Birth: 03/09/88

• Gender: Male

• Nationality: India

• Marital Status: Married

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