Social Media Digital Marketing
Resume:
Randy Feldman
Fair Lawn, NJ
************@******.***
Professional Summary
Digital marketing professional with 30 years’ experience in search engine optimization (SEO), pay per click (PPC), management, email marketing, blogs, social media management, web advertising and portal management, website development and management. Continuing education instructor at William Paterson University and Glen Rock Community School, Introduction to Internet Marketing, Social Media, iPhone, Search Engines, and Introduction to eBay. Possesses BA from William Paterson University. Authorized to work in the US for any employer
Work Experience
E-Marketing Manager
AN AMETEK COMPANY-Wayne, NJ
Present
Responsible for Vision Research's Internet brand, including, websites, blogs, SEO, PPC email marketing programs, reputation management, local language programs (Spanish, French, German, Italian, and Japanese websites and marketing collateral), web portal management, blogs, social media management
(including Facebook, Pintrest, Twitter, Google+, StumbleUpon, You Tube, Vimeo). Manage third party directories. Working Knowledge of Adobe Creative Suite.
• Successfully launched three websites (www.phantomhighspeed.com) during my tenue
• Developed and launched local language MicroSites in Spanish, French, German, Italian, Chinese, and Japanese
• Launched and maintained e-commerce store generating in excess of $100,000 in annual revenue
• Wrote and presented five-part webinar titled "Social Media and Leveraging the Internet: Marketing" for AMETEK, Vision Research's parent company, to a worldwide audience. Digital Marketing Consultant
ANTIQUE AND COLLECTIBLES MALL
www.antiquemallnj.com
• K OFFICES
www.koffices.com
• CAPNOVATE CONSTRUCTION / SUPERIOR INSULATION
https://capnovateconstruction.com/
• DELUXE CAR CARE LLC
www.deluxecarcarellc.com
• MK MARKETING - QUNOL
www.qunol.com
• NDC DISTRIBUTORS
www.ndcdrug.com
Internet Services Manager; Project Manager
MMT SOLUTIONS, INC-Parsippany, NJ
Managed planning, design, construction, programming, content and site management for the following web sites: www.bellsouth.com, www.dormz.com, www.flower.com, www.publicfilmworks.com, www.chadbratzke.com, www.bikerbilly.com, www.lawrencevilleclub.org, and www.lostandfound.com. Coordinating all necessary programming elements. Providing technical and customer support on pertinent issues dealing with our services. Administered day to day operations of the web hosting department
• Managed planning, design, construction, programming, and delivery of 2000 Nabisco Annual Report on CD-ROM
• Laser Eye promotional CD-ROMs
• Building a team of graphics and programming specialists Digital Marketing Consultant
Performed search engine optimization utilizing both manual and automated submission. Provided e-mail and list management and maintenance. Coded, sent and tracked e-mail blasts
• Successfully managed 35 websites through complete project life cycle from inception to launch
• Developed in-house affiliate programs averaging 175 affiliates
• Designed and managed direct marketing pay per click programs
• Created gift registry programs
• Consistently increased search engine rankings on Google and Yahoo Internet Marketing Manager
LEEB CAPITAL MANAGEMENT-New York, NY
Responsible for operations and administration of 10 websites across the entire Leeb brand. Performed search engine optimization for all websites across the brand utilizing both manual and automated submission. Established Commission Junction affiliate programs for each publication with a total of 750 affiliates Managed and maintained 14 different e-mail lists. Cross-promoted various newsletters in the Leeb family of publications. Developed relationships with advertising and direct marketing agencies. Originated, administered and reported on co-registration programs with third party vendors.
• Developed and launched LeebIPOInsight.com and LeebHedgeFund.com
• Increased search engine ranking on Google and Yahoo from positions in the 20's to the top three.
• Created and managed Google, Yahoo, MSN and Kanoodle pay-per click programs, achieving click through rates as high as 75%
Internet Marketing Manager
CHURCHILL CORPORATE SERVICES-Hawthorne, NJ
Managed planning, design, construction, programming, content and site management for: www.furnishedhousing.com, www.churchillsuites.com, and www.churchillcorp.com. Supervised day to day operations of the Internet Marketing Department, Provided both HTML and image management maintenance to all web sites Developed relationships and negotiated contracts with vendors, including web design and programming firms and freelance professionals
• Directed construction of sites with Microsoft Project
• Maintained integrity of projects with Microsoft Visio
• Developed and maintained search engine and employment web site advertising campaigns
• Created and managed GoTo.com Pay-Per-Click search engine program - in the 11th week of the program traffic (unique visitors) doubled from the start of the program
• Developed and managed affiliate program with 1750 affiliates through Commission Junction
• Interacted and coordinated with in-house marketing, sales and general management to insure consistency across the brand.
Education
BA in marketing
William Paterson University and Glen Rock Community School Skills
• SEO
• PPC Campaign Management
• English
• Product demos
• Web Design
• Analytics
• Digital Marketing
• WordPress
• Prospecting
• Adobe InDesign
• Email Marketing
• Project management
• Branding
• Search Engine Optimization (SEO)
• Marketing
• Google Analytics
• E-commerce
• Social Media Management
• Blogging
Links
http://www.antiquemallnj.com
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