Market Research Business Administration

Shyam D

Avadi, Chennai; +91-971*******; *********@*****.***

https://www.linkedin.com/in/shyam-d-562ab7193/

Education

Masters in Business Administration – Finance and Marketing Department of Management studies, Rajalakshmi Engineering College Affiliated to Anna University

CGPA – 7.4

2021 – 2023

Bachelor of Engineering – Electrical & Electronics Engineering Panimalar Engineering College Affiliated to Anna University CGPA – 6.5

2016 – 2020

Work Experience

Tube Investment of India (Murugappa Group)

Project Executive Aug 2023 – Nov 2024

• Conducted international market research to identify new business opportunities and analyze competitors in global markets.

• Developed and executed export marketing strategies to promote manufacturing products, including Cold Rolled Steel Strips (CRSS), Steel Tubes, Industrial Chains, and Auto Chains, in regions such as the US, Europe, and Middle Eastern countries.

• Conducted competitive analysis, regularly tracking key players and monitoring market movements.

• Analyzed competitors and distributor networks to identify strategic opportunities.

• Coordinated with production, logistics, and finance teams to ensure smooth execution of export orders and on-time delivery.

• Managed export documentation, including commercial invoices, packing lists and compliance with INCOTERMS.

• Handled customer inquiries, quotations, and order confirmations with overseas clients and agents.

• Participated in international trade fairs, exhibitions, and B2B meetings to enhance brand visibility and build client relationships.

• Negotiated pricing, payment terms, and shipping arrangements with buyers and freight forwarders.

• Monitored and analyzed export sales performance, prepared monthly reports, and suggested improvements.

• Built and maintained strong relationships with global distributors, tier 1 manufacturer, agents, and partners to drive repeat business.

Internships

The Ramco Cements Ltd

Ratio Analysis – Evaluate the financial health & performance of a company. Feb 2023 – May 2023

Koumus Auto Components

Learned about Organizational Study.

Aug 2022 – Sep 2022

In-plant Training

Integral Coach Factory (ICF), Royapuram

Activities

UG Project: Design and analysis of STATCOM for reactive power compensation using three phase multilevel Inverter. Skills

Certificate Courses: Business Analytics, Descriptive Statistics, Predictive Analytics, Google analytics, Machine Learning, Tableau, Business Intelligence using Excel, MS Excel (VLOOKUP, PivotTables), Data analysis, Data Visualization with Power BI, Financial Markets, AI in Digital Marketing, Marketing Analytics, Financial Accounting, Credit Analysis in Banking, Jira Project Management.

Professional Skills: Microsoft office, Creative Thinking, Budgeting & Forecasting, Communication skills, Strategic thinking, Presentation skills, Teamwork and Collaboration, ERP (Enterprise Resource Planning), Negotiation skills, Quotation analysis

(Cost sheet), Cold call and Emails, Decision Making, Product focusing, Supply Chain and Competitor analysis. Languages: Tamil, English.

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