Digital Marketing Senior Associate

Naveen Nunna

Email: *************@*****.***

Contact: +91-901*******

SUMMARY

Senior Associate expertise in data analysis and performance reporting. Expertise in enhancing campaign effectiveness using advanced Excel and Google Analytics 4. Strategic and results-focused digital marketing analyst with a robust track record in campaign performance optimization, analytics, and Ad operations. Adept at driving data-informed decisions through in-depth performance reporting, QBR/WBR analysis, and custom dashboards across platforms like Pinterest Ads and LinkedIn Ads. Proven success in campaign trafficking, creation, duplication, and migration, with a focus on maximizing ROI and scaling underperforming campaigns.Technically proficient in end- to-end tag implementation, conversion tracking, and troubleshooting using Google Tag Manager and JavaScript. Experienced in building and optimizing WordPress websites to increase leads and conversions, with solid working knowledge of Google Analytics (GA4) and Google Ads. Recognized for bridging the gap between marketing strategy and technical execution to deliver measurable business outcomes. PROFESSIONAL EXPERIENCE

Associate Analyst (MarketStar-Bangalore)

June 2024 – Feb 2025

Roles and Responsibilities:

• Analyzed market trends to inform strategic decisions and optimize campaign effectiveness.

• Resolved customer inquiries in a timely manner while adhering to service level agreements.

• Analyzed data and created reports for client requirements

• Analyzed performance data to optimize ad spend and improve click-through rates.

• Analyzed search query reports to identify new keywords and optimize existing campaigns.

• Identified areas of opportunity in client accounts through analysis of account metrics to improve ROI.

• Created visual reports using data visualization tools to communicate findings effectively.

• Provided insights from data analyses to guide strategic planning efforts.

• Provided data-driven solutions to support decision making.

• Utilized analytics tools to track website performance and user engagement metrics.

• Prepared detailed reports showcasing findings and recommendations for stakeholders.

• Implemented tracking systems for monitoring campaign performance and effectiveness.

• Managed and optimized client campaigns, driving increased ROI through data-driven strategies and continuous performance optimization.

• Troubleshot campaign delivery issues and tag-related discrepancies using Google Tag Manager, JavaScript debugging, and cross-functional coordination.

• Achieved 98% report quality across various report types throughout the quarter, meeting client requirements through the Salesforce CRM tool.

• Skilled in data visualization and reporting, using tools like Power BI, and Excel to deliver clear insights for stakeholders.

Reporting Analyst (Ad operations Associate- MediaMint-Hyderabad) May 2022 – November 2023

Roles and Responsibilities:

• Expertise in the field of marketing science.

• Analyzed data trends to support business decision-making processes.

• Developed automated reporting solutions to improve efficiency and accuracy.

• Created comprehensive reports using data visualization tools for stakeholders.

• A clear understanding of digital marketing concepts and practices.

• Creating simple and visually understandable spend and performance trend reports and presentations for clients, providing search query reports Based on client requirements.

• Manage analytics contracts to ensure data integrity and reporting accuracy; provide insights for advertisers, perform analysis of campaign performance to identify underperforming ads or advertiser opportunities to increase revenue.

• Prepared graphs, spreadsheets and reports for presentations.

• Created weekly and monthly reports to track progress of business goals.

• Presented findings through clear visual aids in team meetings and presentations.

• Implemented and managed ad conversion tracking for Google Ads and Pinterest campaigns to accurately measure and optimize campaign performanc

• Developed and configured advanced user behavior tracking using custom tags and triggers in Google Tag Manager (GTM).

• Integrated JavaScript-based solutions and backend configurations to ensure precise event tracking and reliable data collection.

• Utilized Google Analytics 4 (GA4) to monitor KPIs, user journeys, and conversion goals across websites for ongoing performance optimization

• Designed dashboards and visualizations to present data in a clear and concise manner.

• Utilized advanced Excel formulas and functions to support infrastructure.

• Monitored KPIs to identify inefficiencies and ris EDUCATION

B.Tech in Mechanical Engineering 74.29%

JB Institute of Engineering and Technology 2018-2022

Intermediate 91.2%

Sri Chaitanya Junior College 2015-2017

Secondary School Certificate 8.8 CGPA

VJD’S Ravindra Bharathi Public School 2015

SKILLS

Tools & Software:

o Excel – Advanced formulas, pivot tables, and dashboards. o Data Analysis – Extracted insights from large marketing datasets. o Performance Reporting – Automated reports for campaign tracking. o Analytics – Interpreted GA4 and platform data for optimization. o Spreadsheets – Created scalable reporting templates. o Data Visualization – Built dashboards in Power BI and Excel. o SQL – Queried data for performance and trend analysis. o Power BI – Designed interactive business dashboards o Digital Marketing – Managed and optimized paid media campaigns. o Conversion Tracking – Set up tags and events via GTM. o GTM – Implemented and debugged tracking tags.

o GA4 – Tracked user behavior and key metrics.

o Expertise in Google Ads, Pinterest Ads & LinkedIn Ads. o Intermediate knowledge on CM360,DV360 &Google Search Ads STRENGTHS

Team Player Quick Adaptability Strong Analytical Thinking Excellent Problem-Solving Attention to Detail Time Management Effective Communication.

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