Digital Marketing Trade

Raghavendra Bagade

Market Expansion and Revenue Enhancement

Specialist

E-MAIL: ***********@*****.***

MOBILE: +91-973*******/900-***-****

LOCATION

Bengaluru

Dynamic Trade Marketing and Sales Professional with a robust track record of over 15 years in driving market growth and optimizing sales performance through innovative strategies and data-driven decision-making; seeking to leverage expertise in comprehensive market analysis and cross-functional team leadership to propel sales and elevate brand visibility in a challenging new role with an organization of repute PROFILE SUMMARY

Strategic Leadership in Trade Marketing; spearheaded comprehensive trade marketing strategies for top-tier FMCG & FMCD brands, driving substantial revenue growth & market share expansion through innovative campaign execution & data-driven insights Digital Marketing Expertise; leveraged advanced digital marketing techniques, including SEO, SEM, social media, and influencer partnerships, to enhance brand visibility and engagement, resulting in a significant increase in online sales and customer acquisition Cross-functional collaboration; excelled in coordinating with sales, product development, and supply chain teams to align trade marketing initiatives with overall business objectives, optimizing resource allocation and maximizing promotional effectiveness Market Analysis and Insight Generation; utilized in-depth market analysis and consumer behavior studies to identify emerging trends and opportunities, tailoring trade marketing strategies to meet dynamic market demands and consumer preferences Roi-driven campaign Management; implemented and monitored ROI-focused trade marketing campaigns, using performance metrics and KPIs to continuously refine strategies and ensure optimal budget utilization and return on investment Brand Positioning and Growth; successfully managed brand positioning efforts across diverse channels, enhancing market presence and brand equity through targeted promotions, strategic partnerships, and impactful messaging Innovative Problem-Solving; showcased exceptional problem-solving skills by addressing complex market challenges and developing creative solutions that drive competitive advantage and sustainable growth in highly competitive FMCG and FMCD sectors CORE COMPETENCIES

~ Strategic Planning and Execution ~ Channel Management ~ Promotions and Campaign Management ~ Sales Analytics ~ Retail Merchandising ~ Customer Relationship Management ~ Budget Management ~ Negotiation Skills ~ Digital Marketing ~ DMS (Distributor Management System) development and implementation ~ SFA (Sales Force Automation) development and implementation ~ Sales analytics module integration in DMS and SFA ~ Trade promotion planning and execution ~ Customer marketing strategy and implementation ~ GTM ~ Market research ~ Data analysis and Competitive Analysis ~ Customer Insights ~ Data Management SOFT SKILLS

EDUCATION & CREDENTIALS

MBA (Marketing) from Don Bosco Institute of Technology, Bengaluru in 2009

BBA (Marketing) A.S.S College, Gadag, KU, Dharwad, Karnataka in 2007

CERTIFICATIONS

Digital Marketing Certified

o Expertise in SEO, SEM, social media, content, email marketing, and analytics

o Proficient in digital tools for brand building and engagement o Skilled in data-driven digital marketing strategy WORK EXPERIENCE

Mar’25-Present: Pravin Masalewala (Suhana Masala)

As Trade Marketing Manager PAN India Business (GT, MT, EOCM) Key Result Areas:

Leading the development and execution of trade marketing strategies across GT, MT, and EOCM channels for Suhana Masala, ensuring an ROI-driven approach to maximize market penetration Managing end-to-end brand positioning and promotions to enhance brand awareness and drive sales performance Strategic Trade Marketing Planning Market Analysis and Insights Brand Positioning and Strategy

Digital Marketing Campaign Mgmt.

ROI Optimization Strategies Cross-Channel Marketing Integration Team Building & Leadership Adaptability

Collaborator

Communicator

Innovator

Planner

Thinker

Consumer Behavior Analysis Marketing Automation Tools Spearheading cross-functional collaboration with sales, product development, and supply chain teams to align on Go-to-Market

(GTM) strategies and optimize trade promotions execution Designing and executing targeted marketing campaigns for new product launches and seasonal promotions, driving measurable sales performance and market share improvements

Monitoring and analyzing sales data, generating actionable consumer insights to inform future trade marketing strategies, and ensuring effective trade promotions management

Budget management and resource allocation to ensure cost-effective execution of marketing initiatives while achieving business goals

Collaborating closely with key account managers to optimize channel management and increase product visibility across key retail touchpoints

Overseeing market expansion initiatives through strategic partnerships and distribution strategies, increasing overall market reach

Providing leadership to the trade marketing team, ensuring consistent performance and sales analytics reporting Jun’19-Feb’25: USV Private Limited (Sebamed India), Bengaluru Growth Path:

Key Result Areas:

Architecting and executing comprehensive trade marketing strategies, increasing sales, and improving market share Spearheading the development and implementation of innovative sales programs, driving increased product visibility, and improved customer satisfaction

Orchestrating cross-functional teams to achieve ambitious sales targets, exceeding quotas consistently Cultivating and maintaining strong relationships with key retail partners, securing new distribution channels Conducting in-depth market analysis to identify growth opportunities, leading to the launch of several successful product lines Steering the development and execution of promotional campaigns, generating an increase in sales, and a lift in brand awareness Optimizing trade marketing budgets, achieving cost savings while maintaining program effectiveness Implementing sales enablement tools and processes, enhancing sales team productivity Developing and delivering compelling sales presentations and training materials, improving sales conversion rates Measuring and analyzing sales performance metrics to identify trends and inform strategic decision-making Key Highlights:

As AGM - Trade Marketing – GT/MT/Rx

Drove Significant Market Growth and Expansion; successfully architected and executed trade marketing strategies, resulting in substantial market penetration and expansion for the non-Rx adult cosmetics category; leveraged strong collaboration with field teams and distributors to achieve double-digit revenue growth Enhanced Sales Efficiency and Profitability; implemented robust sales analytics modules within DMS and SFA platforms, leading to data-driven decision-making and a significant increase in sales efficiency Fostered Strong Partnerships and Customer Loyalty; built and maintained strategic partnerships with key vendors and distributors, resulting in improvements in supply chain efficiency and cost reduction; implemented customer relationship management strategies to enhance customer satisfaction and loyalty, leading to an increase in customer retention Successfully led cross-functional teams in developing and executing comprehensive go-to-market strategies; effectively translated complex brand strategies into actionable sales plans, driving sales growth Proven Capability to Identify and Capitalize on Market Opportunities; conducted in-depth market analysis to identify untapped opportunities and develop effective product launch strategies; successfully launched several new products, and generated a significant amount of revenue

As Senior Manager - Trade Marketing – South (GT & MT) Accelerated Market Penetration and Expansion; successfully spearheaded market expansion, increasing outlet count by an impressive 3123 units (from 525 to 3678), while simultaneously driving an 85% surge in market share within the South GT zone Optimized Sales Performance Through Data-Driven Strategies; implemented advanced sales analytics using DMS and SFA systems, resulting in refined sales strategies and enhanced trade promotion efficacy Mastered Multi-Channel Marketing Execution; showcased expertise in crafting and executing high-impact marketing campaigns across BTL and direct channels, effectively targeting diverse customer segments and driving increased customer acquisition Proven capability to drive revenue growth; developed and implemented sales strategies that yielded substantial revenue increases through larger deal closures and effective advertising promotions Strategic Leadership in New Product Launches; excelled in developing and executing comprehensive Go-To-Market (GTM) strategies, ensuring successful market entry and rapid product adoption for new offerings Nov’17-Apr’19: Inbisco India Pvt. Ltd. (Mayora Group), Bengaluru As Regional Trade Marketing Manager (South and East) GT/MT/Horeca Key Highlights:

Drove Market Share Growth through strategic market analysis and execution of targeted marketing campaigns, resulting in increased brand visibility and customer acquisition Optimized Marketing ROI by effectively managing budgets and allocating resources across various marketing channels, leading to improved campaign performance and cost efficiency Strengthened Trade Partnerships by implementing comprehensive trade marketing initiatives, resulting in increased distribution, and sales upliftment

Enhanced Sales Efficiency through the successful implementation and optimization of SFA and DMS systems, leading to an increase in sales productivity, and improved sales forecasting Launched New Products successfully, exceeding revenue targets by [Percentage] through effective market entry strategies and cross-functional collaboration

Jun'19-Oct'22: As Senior Manager - Trade

Marketing – South (GT & MT)

Oct'22-Present: As AGM - Trade Marketing –

GT/MT/Rx

Oct’14-Nov’17: Delmonte (Field Fresh Foods Pvt. Ltd.), Bengaluru As Assistant Manager – Trade Marketing (South) GT/MT/Horeca Key Highlights:

Drove Revenue Growth and Market Penetration; spearheaded regional market expansion initiatives, resulting in an increase in sales revenue through the execution of targeted campaigns and strategic partnerships Enhanced Sales Efficiency and Performance; implemented sales analytics tools to optimize sales processes, leading to an improvement in sales productivity and an increase in sales closure rate Built Strong Channel Partnerships; fostered collaborative relationships with distributors, super stockists, and retailers, resulting in an increase in channel sales and improved market coverage Accelerated Time-to-Market for New Products; developed and executed successful go-to-market strategies for several new product launches, achieving major market share within a short period Increased Brand Awareness and Consumer Engagement; implemented comprehensive marketing automation programs to boost consumer engagement, resulting in an increase in brand awareness and an improvement in lead generation Jan’13-Oct’14: Cargill India Pvt. Ltd., Bengaluru

As Customer Marketing Executive (South and West) GT/Horeca/MT Key Highlights:

Developed and executed Go-To-Market (GTM) strategies for new product launches resulting in an increase in market share for new products

Integrated sales analytics modules into DMS and SFA systems to optimize sales force efficiency, leading to a an increase in sales productivity and reduction in sales cycle time Planned and executed distributor, super stockiest, and retailer engagement programs that fostered strong partnerships, resulting in an increase in distributor sales and improvement in distribution reach Jul’09-Jan’13: Gujarat Cooperative Milk Marketing Federation (AMUL), Bengaluru As Executive (Marketing) GT/Horeca

Key Highlights:

Enhanced Brand Visibility and Market Share through Integrated Marketing Strategies; developed and executed comprehensive trade marketing plans for multiple leading FMCG brands, resulting in increased market penetration and brand loyalty Optimized Sales Performance and Efficiency through Data-Driven Insights; implemented sales analytics tools to drive data- driven decision making, leading to improved sales forecasting, territory management, and overall sales efficiency

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