Business Analyst Power Bi
Resume:
Dhivya
*****************@*****.***
Professional Summary
Results-driven Business Analyst with over 4+ years of experience driving data-informed decision-making, process optimization, and cross-functional collaboration in both corporate and marketing environments. Proven expertise in gathering and translating business requirements, developing analytical dashboards (Tableau, Power BI, Excel), and executing end-to-end project lifecycles using Agile methodologies. Adept at using tools like SQL, Python, JIRA, HubSpot, and CRM platforms to enhance reporting accuracy, improve stakeholder communication, and support scalable business solutions. Demonstrated success in optimizing pricing models, enhancing contract compliance, and supporting marketing operations that reduced spend and improved customer engagement. Strong communicator with a track record of bridging business and technical teams to deliver high-impact outcomes in fast-paced environments.
Technical Skills:
HubSpot Asana PPC Tableau Power BI Google Analytics Google Ads Jira SEO Customer Relationship Management Software Microsoft Excel PowerPoint Python Azure Machine Learning NLTK SQL.
Experience:
Business Analyst
Stark Associates LLC, Piscataway, New Jersey, USA
Jan 2025-Present
Conducted stakeholder interviews, workshops, and surveys to gather business requirements and identify project objectives.
Documented functional and non-functional requirements using JIRA, Confluence, and MS Visio to ensure clear communication between business and technical teams.
Translated high-level business needs into detailed user stories, process flows, and business requirement documents (BRD).
Analyzed existing business processes and recommended improvements to streamline operations and increase efficiency.
Created as-is and to-be process workflows to visualize gaps and opportunities for process improvement.
Collaborated with Project Managers, Developers, and QA teams to ensure business requirements were met in project deliverables.
Participated in Agile ceremonies, including stand-ups, sprint planning, and retrospectives, to track progress and prioritize tasks.
Assisted in User Acceptance Testing (UAT) to validate solutions, ensuring they met business needs and requirements.
Conducted data analysis using Excel, SQL, and BI tools like Power BI and Tableau to extract insights and support data-driven decision-making.
Developed reports and dashboards to communicate key insights, trends, and performance metrics to stakeholders.
Acted as the liaison between business and technical teams, ensuring alignment and effective communication throughout the project lifecycle.
Maintained structured documentation, including business process models, workflow diagrams, and requirement specifications, for project transparency.
Trained stakeholders on new systems and tools to improve adoption and optimize business processes.
Supported the testing, validation, and rollout of new system implementations and process enhancements to meet business goals.
Marketing Analyst
Rozzi’s Catering Continental Ballroom, Kokomo, Indiana, USA
Mar 2024 – Dec 2024
Collaborated with cross-functional stakeholders to understand customer needs and gather business and marketing requirements.
Documented functional needs and marketing campaign objectives using Jira and Asana, translating them into actionable insights.
Conducted competitive benchmarking and customer analysis using Google Analytics and internal data to support strategic business decisions.
Developed as-is and to-be workflows to identify gaps in customer engagement and optimize marketing operations.
Recommended improvements in digital communication workflows, leveraging CRM platforms to enhance customer interaction and streamline processes.
Partnered with UI/UX developers to improve front-end interfaces, ensuring intuitive design and accessibility aligned with user needs.
Led workshops and training sessions to align internal sales teams with updated product messaging and integrated HubSpot tools.
Designed dynamic dashboards using Tableau, Power BI, and Excel to track key campaign performance indicators and visualize insights.
Utilized Microsoft Excel, SQL, and campaign analytics tools to perform data analysis, uncovering trends and optimizing spend allocation.
Reduced overall marketing spend by 18% through data-driven decision-making and continuous process improvement.
Generated executive-level reports and presented data insights using PowerPoint and Google Ads reporting to support strategic planning.
Supported QA efforts by validating marketing content and testing communication workflows across digital platforms.
Acted as a liaison between marketing, technical, and sales teams to ensure alignment and accurate execution of digital strategies.
Participated in regular check-ins and Agile-like sprint reviews using Asana to track campaign development and iterate strategies.
Business Analyst
Qualcomm, IND
Nov 2020 – June 2023
Managed complex pricing models and implemented contracts for high-value regional accounts, ensuring pricing accuracy and compliance across internal systems.
Developed interactive Tableau dashboards and Excel-based tools to track incentive program performance and accruals, providing actionable insights to Finance and Sales teams.
Partnered with Contracts Managers to support new product launches and contract renewal cycles, improving operational efficiency and timeliness.
Authored standard operating procedures (SOPs) to streamline communication between cross-functional teams, reducing compliance gaps and enhancing process transparency.
Improved contract accuracy by 30% through structured documentation practices and regular audit checks.
Enhanced reporting pipelines using SQL, Python, and cloud-based tools, reducing manual tasks and increasing data refresh efficiency by 40%.
Conducted data validation and root cause analysis to resolve discrepancies in pricing and contract-related datasets.
Translated business requirements into technical specifications for reporting automation and data integration initiatives.
Collaborated with IT and data engineering teams to deploy scalable analytics solutions aligned with business objectives.
Created performance reports and executive summaries to support quarterly business reviews and strategic planning.
Participated in Agile project cycles, including sprint planning and retrospectives, to deliver iterative improvements in reporting and workflow automation.
Acted as a liaison between Finance, Sales, Legal, and IT teams to ensure alignment in contract execution, pricing strategies, and system updates.
Education:
Master of Business Administration (Business Analytics) Indiana University, Aug 2023 – Dec 2024
Bachelor of Science (Commerce) Pondicherry University, Jul 2017 – Oct 2020
Certifications:
Database & SQL for Data Science– LinkedIn
Data Visualization with Power BI – Great Learning Academy
Professional Project Management – Google
Data Analytics–Google
Communication Skills – IBM Skills Build
Project Management Fundamentals – IBM Skills Build
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