Account Manager Digital Marketing

Eric C. Washington

571-***-**** Frisco, TX **********@*****.***

Linked In: https://www.linkedin.com/in/eric-washington-145aa777/

PROFESSIONAL PROFILE

Focused, results-oriented Marketing Account Manager with over 20 years of progressive account management experience responsible for acquiring, cultivating and maturing client relationships. Possess effective combination of sales, marketing, problem-solving, client relationship management, training and communication skills that consistently contribute to execution of business objectives and key results (OKRs). In-depth knowledge and applied expertise within various CRM software and Content Management Systems.

Exceptional Analytical Abilities Strength in Problem Resolution Proficient in MS Application Suite

SEO/SEM and Google Analytics Senior-Level Client Advisory Strategic Engagement

Cohesive Client Relations Project Oriented Employee & Client Training

Strategic Marketing Strong Coordination Skills Outstanding Interpersonal Abilities

PROFESSIONAL EXPERIENCE

The Frank Agency Kansas City, MO 07/2021 - Current Digital Marketing Strategists

Led optimized marketing efforts for company and client campaigns, resulting in a 15% increase in campaign effectiveness.

Developed and communicated strategic marketing plans, contributing to a 10% growth in market share.

Conducted in-depth research to identify new market prospects and forecast trends, leading to a 20% increase in customer acquisition.

On Target Partners Frisco, TX 06/2019 - 2/2020 Business Development Account Executive

Assisted clients with marketing solutions sales, focusing on large local businesses, resulting in a 25% increase in sales.

Identified client needs and provided tailored marketing solutions, improving client satisfaction by 30%.

Managed outsourced research and digital campaigns for B2B sales and marketing clients, generating more MQL, SAL, and SQL in a shorter time frame.

Generational Equity: Mergers & Acquisitions Dallas, TX 12/2012 - 1/2019 Senior Business Advisor

Assisted business owners across all areas of asset management sales, mergers or divestitures based on valuations between the $1-25M.

Worked with middle-market business owners to explore merger and acquisition opportunities, resulting in a 15% increase in successful transactions.

Facilitated and provided strategic insights and exit strategies

Conducted informational conferences and discussions to provide business owners with market insights to maximize business value.

eCharles Real Estate McKinney, TX 02/2006 – 06/2011 Broker, Self-Employed

Consulted and managed ongoing broker relationships to effectively cultivate, research and locate real estate investment properties for a network of private investors.

Managed and coordinated multiple account files from origination phase through closing to ensure a timely and accurate processing of property sales.

Leveraged existing knowledge of the current market assessments to assist experienced real estate investors with property selections based on current valuations ROI margins to align with investor profile and market targets.

Assisted financially distressed homeowners with alternative strategies to prevent foreclosure proceedings and property displacement.

Effectively established and cultivated a collection of lenders and mortgage firms to effectively drive a portfolio of potential clients and investors.

Neopost Carrollton, TX 08/2007-07/2008

Telesales

Generated calls within designated sale campaigns and provided direct interface with both internal customers and prospects to facilitate and drive sales funnel of key products and mail services.

Anderson Crenshaw & Associates Dallas, Texas 05/2004 - 06/2006 Account Manager

Directed and managed multiple accounts across the Southeast region resulting in managed account revenue of over $500K

Marketed custom debt management products to major regional accounts through the development of new customers, maintenance of existing customer base, and active management of unmanaged accounts to establish new client relationships.

Developed and implemented portfolio business plan aligned to client priorities to identify, source, close, and support value-added services and products.

Directed and managed process for product solicitations ensuring timelines and account resolutions were met.

Generated creditor offers on a portfolio of active accounts and successfully translated key accounts into increased sales volume for the sales unit.

Xerox Corporation Site Coordinator

Las Colinas, Texas

2000 - 2003

IBM

Business Partner Software Program

Las Colinas, Texas

1999 - 2002

EDUCATION

PRAIRIE VIEW A&M UNIVERSITY Prairie View, TX

Major: Marketing & Applied Science

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