Business Development Information Technology

Sara Laugelli-Rembacz ** Tayok Drive Woodbridge, Ontario L4L 2N1

416-***-****(tel)

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EDUCATION & QUALIFICATIONS

• University of Toronto-Honours B.A. in Communications, Culture, Information Technology, English & Italian

• Sheridan College-Digital Communications Diploma

• Lean Six Sigma® and Project Management Certificate

• President, Condo Board (4196 Dundas Street West, Toronto) 2006 – 2015 PROFESSIONAL EXPERIENCE

Marketing & Business Development Director (Canada, USA & Europe) September 2024-present Green & Spiegel LLP

• Responsible for executing the firms’ marketing strategy and taking the lead in organizing events to explore new business development opportunities as well as avenues for building and positioning the brand in the marketplace

• Creates, directs, and oversees all marketing strategies for the firm, the lawyers, and other professionals at Green and Spiegel, to help ensure clients feel they are a valued part of our business.

• Leads Green and Spiegel’s marketing and business development department.

• Reports to the Chief Operating Officer and Executive Committee to establish short- and long-term strategic B2B marketing plans to drive revenue within budget.

• Drafts and designs materials to communicate Green and Spiegel’s story and explain complex legal concepts in simple terms to internal and external stakeholders, including award nominations.

• Researches and identifies trends and challenges, then collaborates with lawyers, teams, and external marketing.

• Posts materials to website and social media, keeping both up-to-date and optimizing for SEO.

• Drafts responses to requests for proposals (RFPs) and designs pitches for new work.

• Responsible for progressing and tracking lead generation, from new business initiatives to client appreciation programs.

• Conducts market research to identify opportunities and inform project decision-making.

• Drafts and communicates thought leadership to target markets on complex business topics.

• Successfully leads revenue-generating marketing strategies.

• Identifies prospective awards, tracks deadlines, and coordinates the application processes. Marketing Director, Strategy & Pursuit (Canada) November 2021-September 2024 Colliers International

• Leadership & Team Management: Oversee the in-house marketing studio, leading a diverse team of designers, marketing managers, specialists, coordinators, and administrative staff to ensure cohesive project execution.

• Strategic Collaboration: Partner with senior leadership and advisors to craft innovative property marketing strategies and develop compelling proposals for mid to large-scale property and investment sales projects.

• Marketing Strategy Development: Direct the planning and implementation of comprehensive marketing strategies, brand management initiatives, and proposal development, ensuring alignment with organizational goals.

• Creative Communication: Foster an environment that encourages creativity and innovation, promoting progressive marketing tactics that enhance Colliers' positioning in the market.

• Performance Measurement: Analyze the effectiveness of marketing initiatives to drive new business development, expand market share, and achieve project marketing campaign objectives.

• Stakeholder Engagement: Identify key stakeholders and target audiences, providing strategic guidance on communication methods and messaging to maximize outreach and impact.

• Crisis & Issues Management: Develop and implement effective communication strategies to address potential issues, ensuring the organization’s reputation is upheld while managing public and media relations. Sara Laugelli-Rembacz 11 Tayok Drive Woodbridge, Ontario L4L 2N1 416-***-****(tel)

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• Content Creation & Oversight: Oversee the creation of a variety of communication materials, including reports, presentations, social media content, and infographics, ensuring clarity and alignment with strategic messaging.

• Media Relations: Build and maintain relationships with media contacts, preparing strategic responses to inquiries and managing media relations for high-stakes situations.

• Training & Mentorship: Provide training and mentorship to staff on best practices in communication, report writing, and media engagement, enhancing the overall capabilities of the marketing team. Senior Issues Management and Media Advisor (contract) March 2021-November 2021 Ontario Ministry of Long-Term Care, Communications Branch

• Provided guidance and advice to ministry clients such as the Premier's Office, Cabinet Office, Minister's Office, other ministries, ministry program areas, and Legislative Library, in taking appropriate, clear, and immediate responses and action to ensure that negative effects of issues are minimized through issues management strategies and messages are consistent with corporate policies/objectives.

• Forged strong linkages with the Minister's office, Deputy Minister's office, Cabinet Office, ADM's offices, senior management, colleagues and counterparts in own and other ministries and central agencies, as well as key stakeholders, media and interested parties outside of government, to stay abreast of emerging issues and to obtain input on joint efforts in preparing appropriate communications/messages.

• Developed, implemented, and coordinated a collaborative issues management process consisting of the identification of, analysis, and response to emerging and contentious issues affecting the programs, policies, and services of the ministry.

• Identified and analyzed emerging issues and trends that have major implications for the ministry through environmental scans, the legislative process, media analysis, and research, and developed recommendations for response.

• Provided strategic advice, counsel, and communications expertise to the Minister, Deputy Minister, senior management, and staff to ensure a coordinated and timely strategic positioning and response to corporate issues.

• Provided expert communications- and issues-strategy advice on maintaining consistency with ministry policies in the health sector for the identification, analysis, and assessment of a broad range of issues, trends, and directions that affect the Ministry's/government's reputation.

• Acted as the lead ministry contact for the media with the Minister's Office, for incoming local, national and international media

(radio, T.V., print) calls and ensured timely, accurate responses to media and/or arranges for senior ministry official to be interviewed by the media and works with Minister's Office to position media responses.

• Established and maintained an ongoing collaborative working relationship with all branches throughout the ministry to facilitate the design and development of communications/issues implementation and management strategies and activities.

• Liaised with the Corporate Issues Unit at Cabinet Office to ensure all ministry requirements for government-wide issues management processes are met.

• Led the process for ministry response to Order Paper Questions Petitions and FOI requests to ensure all deadlines were met and messages were consistent with other corporate communications strategies.

• Wrote, edited, and rewrote material as needed and provided advice on appropriate responses to issues.

• Prepared and coordinated formal and ad hoc materials needed for projects related to the legislative process and corporate issues management within strict deadlines under pressure.

• Developed and implemented automated issues management systems and databases and contributed to the development of issues management training sessions and related projects and activities.

• Participated in the evaluation of unit productivity to monitor/ensure that productivity targets and project/program objectives are met. Sara Laugelli-Rembacz 11 Tayok Drive Woodbridge, Ontario L4L 2N1 416-***-****(tel)

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Business Development Manager (Canada, USA, Mexico) Baker McKenzie LLP March 2020-March 2021

• Responsible for developing and executing Business Development and marketing programs for the North America Employment & Compensation Practice Group, working closely with the Global leader’s business unit.

• Responsible for raising the profile of the practice and helped acquire new clients and expand existing client relationships.

• Worked with staff members and collaborated in each region to promote a consistent global brand and integrated practice.

• Developed and delivered a business strategy across the practice group, understanding market needs and dynamics; set the strategic market-focused direction for the North American employment practice.

• Developed, defined, and disseminated clear positioning and messaging for the Employment Group and its practitioners worldwide, aligned with Firm branding and communications plans.

• Monitored and spot forward-looking Group issues, and trends and translate their legal impact to clients and lawyers.

• Managed and coordinated initiatives with teams, setting brand values, and embedding shared values of collaboration, market-leading intelligence, and client service across the team.

• Drove key account management and client relationships with strategic accounts.

• Managed media engagement and ensured strategies align with the requirements of the business as well as global best practices.

• Managed proposal and pitch preparation, branding templates; marketing materials, campaigns, and channels; roll-out of branding communications, managing submissions for directories, awards, and local event requirements.

• Drove internal and external communications, local media, and intranet to channel the brand, identified and ensured strategically consistent communications voice.

• Increased our revenue, profitability, and share across markets, industries, and clients

• Gained, retained, and grew business through powerful pitches, engaged thought leadership, and strong relationship management.

• Led market & client intelligence efforts to create new service line opportunities in industry and practice groups. Marketing and Client Relations Manager February 2017- February 2020 O’Sullivan Estate Lawyers LLP

• Managed marketing team to support the execution of all required activities and the firm’s strategic brand and communications plan.

• Led, developed, and delivered new brand and marketing strategies, programs, and policies by developing and implementing strategic communications, educated and strategized plans and programs that highlight the activities of the Firm, promote a positive image to our clients, and inform stakeholders about mandates and reports.

• Responsible for yearly budget, financial statement preparations, and prepared and analyzed the quarterly consolidated financial reports.

• Led the firm brand management, increasing brand visibility and firm profile in generating new marketing ideas.

• Prepared monthly Marketing and Communications reports to the Firm and organized quarterly firm marketing meetings.

• Organized and maintained marketing calendar and supported and oversaw firm members to carry out individual and firm marketing plans and strategies.

• Oversaw marketing materials, including case studies, legal proposal documents, brochures, and advisory letters, and liaised with graphic designer and printer to ensure policies were enforced.

• Presentations & Conferences-Supporting lawyer and firm presentations including PowerPoint, editing and distributing materials, liaison with conference provider or host.

• Managed referral sources and ensure cross selling relationships

• Event management for sponsorships, professional seminars, and conferences.

• Management of reporting on analytics. Website, update information including bios, upcoming events, posting articles, etc Sara Laugelli-Rembacz 11 Tayok Drive Woodbridge, Ontario L4L 2N1 416-***-****(tel)

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• Firm Communications & Advisories- Managed and updating of existing advisories and their distribution.

• Prepared new advisories and managed advisory email inboxes.

• Managed graphic design projects and various media including print, advertising, presentations, and electronic broadcasts.

• Social media- organized blog editorial calendar and finalized and posted blogs to the website, LinkedIn, Twitter, YouTube, and sent out campaigns.

• Prepared bi-weekly blogs and legal publications for distribution to the public.

• Client Relations- assisted with client intake and general inquiries.

• Project management of a variety of special projects and liaised with management to prepare accounting reports; monitored and analyzed financial data relating to marketing-related communications Marketing and Business Development Specialist (Canada & Hong Kong) May 2010- February 2017 McMillan LLP

• Project manager for practice group plans, budgets, and all marketing/communications initiatives international across offices.

• Managed marketing team to support the execution of all required activities.

• Coordinated branding, media relations, and social media activities with all the firm offices to ensure consistent messaging in releases, announcements, projects, and events.

• Provided ongoing updates to the practice group leaders to encourage them to track plan implementation.

• Worked closely with the lawyers in the firm to develop processes to identify, capture, prioritize, and nurture leads that were generated from various marketing initiatives (client events, sponsorships, alumni program, website, publications program, etc.).

• Developed tools and brand templates to enable lawyers to follow up with leads regularly and build relationships with potential clients.

• Worked directly with lawyers to develop responses to RFPs and to assist lawyers in pitches to potential clients.

• Responsible for the management of the firm’s sponsorships which included working with lawyers to identify key objectives, execution of all elements, and measure ROI.

• Oversaw the firm’s involvement in associations. Ensured that lawyers are taking full advantage of all opportunities and benefits.

• Proofread materials, prioritized and multi-tasked, supported numerous team members, and met all related deadlines.

• Measured ROI to determine if the firm should continue its marketing initiative.

• Assisted in monitoring of referrals developed through the firm's participation in the external legal networks.

• Responsible for the production and maintenance of marketing collateral.

• Conducted in-depth research and analysis of companies, industries, technologies, marketplaces, and competitors to uncover key, actionable information and insights and summarized in to compelling deliverables.

• Prepared competitive and "on demand" market research, including prospective client or industry analysis, and presentation of internal data and trends. Produced and packaged industry, economic, and other business intelligence work products to increase awareness of firm accomplishments, results, challenges, and opportunities.

• Researched, analyzed, and summarized information on clients, companies, business sectors, technologies, and legal trends to assist in the firms, practice group, and individual business development efforts. Sara Laugelli-Rembacz 11 Tayok Drive Woodbridge, Ontario L4L 2N1 416-***-****(tel)

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National Business Development Coordinator (Canada) Borden Ladner Gervais LLP- National Business Development October 2006-May 2010

• Interfaced with National Services Group to obtain support in the production of RFPs, marketing materials, advertising, and public relations.

• Supported the development and implementation of marketing strategies in the Toronto regional office. Work with local professionals to research and develop new business leads and opportunities.

• Developed and coordinated marketing material and presentations for prospects and existing clients.

• Planned, coordinated, and supported marketing events and sponsorships both locally and internationally.

• Responsible for managing, filtering, and responding to internal and external marketing communication requests.

• Managed creative development with third-party vendors.

• Generated new business through strategic marketing and the creation and development of new projects.

• Managed marketing initiatives to achieve and exceed specific revenue targets.

• Formatted, edit, update, and maintain web content daily as needed.

• Reported on the effectiveness and results of local BD initiatives.

• Integrated and coordinated efforts with national and regional marketing staff. Marketing and Promotions Consultant (part-time)

Evanov Radio Group (Z103.5 FM, 88.5 FM The Jewel, PROUD 103.9 FM, AM 530) January 2001-March 2020

• Ensured top-quality news and information is aired on the radio correctly according to Canadian Radio-television and Telecommunications Commission and Ontario Public Service announcements are aired on the radio.

• Voiced commercials for following stations such as Z103.5 FM, 88.5 FM and 530 AM radio.

• Ensured strategy and creative material is delivered on time and budget and is aligned to marketing promotional events and production process.

• Ensured programming follows the process and on-air regulations.

• Created and produced strategic events for each radio station.

• Wrote promotional events, drafted speaking notes for the show’s announcers, and updated/formatted Top 40 music list on the station website.

• Ensured clients are satisfied with the advertising for their businesses. Summer Student Internship May 2006- September 2006 Ontario Ministry of Transportation, Electrical, Structural Engineering Services Branch May 2005- September 2005

• Managed the director’s schedule by scheduling appointments, making travel arrangements, anticipating scheduling conflicts/other priorities, briefing the director as required, and ensuring the availability of appropriate executives, information, and logistical support services.

• Provided effective liaison between the director’s office, other division, other Ministries, and the private sector.

• Analyzed and assessed incoming requests and determined requirements for response.

• Coordinated, reviewed, and prepared briefing notes, which were highly sensitive in response to specific information. Analyzed and assessed the completeness and appropriateness of all briefing materials.

• Ensured all briefing materials were prepared on time, formatted, approved, and assembled by deadlines.

• Provided administrative leadership support by providing advice/guidance on guidelines and procedures.

• Coordinated, managed branch forecasts, maintained expenses, processed invoices, and reconciled expenditures.

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