Program Manager

Jesse Liebman

503-***-**** *******.*****@*****.*** LinkedIn Profile

SUMMARY: Technical Program Manager with 10+ years of client-facing experience across Fortune 500 retail and adtech environments. Proven experience with SQL analysis, API integrations, and marketing attribution platforms with demonstrated success troubleshooting technical issues, managing technical onboarding processes, and translating technical concepts for non-technical stakeholders. Strong background in cross-functional collaboration between engineering, product, and client success teams to deliver technical solutions that drive measurable business outcomes. PROFESSIONAL EXPERIENCE:

Walmart, Remote

Technical Program Manager, October 2024 - Present

● Orchestrated primary liaison role between internal stakeholders and engineering teams for marketing attribution platform supporting $2.2B in business decisions, collaborating with TransUnion's MMM modeling to ensure accurate data integration and performance monitoring.

● Designed comprehensive documentation framework using AI-assisted content creation for 75+ platform capabilities, creating real-time dashboards and workflows that reduced stakeholder onboarding time and improved system adoption.

● Streamlined workflow efficiency by migrating tracking systems from Excel to Confluence and implementing JIRA with Advanced Roadmaps, establishing automated reporting processes across five technology programs with 50+ interdependent integrations.

● Coordinated troubleshooting sessions with cross-functional teams including engineering, data science, and business stakeholders to diagnose platform performance issues and ensure seamless API connectivity across enterprise systems. Nike, Beaverton, OR

Technical Program Manager, August 2023 - October 2024

● Spearheaded client onboarding for in-house Marketing Mix Attribution platform serving $700M in infrastructure investments, overseeing API setup and data integration between multiple marketing channels and attribution systems.

● Pioneered Marketing Mix Attribution & Loyalty platform capabilities from concept to production deployment, partnering with data science and engineering teams to establish SQL-based reporting workflows and deliver weekly directional data for stakeholder optimization.

● Optimized process automation by transitioning to JIRA with Advanced Roadmaps, creating real-time dashboards and automated workflows that consistently delivered solutions 1-2 weeks ahead of schedule.

● Supported ongoing operations for 20-member cross-functional organization, conducting knowledge-sharing sessions and training to ensure smooth integration between eCommerce, Loyalty, and UX teams. BENlabs, Remote

Technical Marketing Manager, July 2022 - May 2023

● Acted as primary point of contact for clients across eCommerce and DTC markets, executing API integrations and tracking implementations using JavaScript SDK, Google Tag Manager, and Shopify platforms to reduce client onboarding time by 43%.

● Investigated and resolved complex data issues involving missing conversion data from 3rd-party platforms (Meta, TikTok) and internal systems (Shopify), collaborating directly with vendor support teams to restore API connectivity and ensure accurate attribution reporting.

● Expanded client capabilities by onboarding eight measurement vendors including Northbeam for MTA, Digioh for surveys, SmartCommerce for Click-to-Cart, and brand lift studies with TikTok and Meta, contributing to $1.5M+ increase in client campaign performance.

● Produced comprehensive documentation and training materials using AI-assisted content creation, delivering eight live remote training sessions to 128 employees and reducing support requests by 90% through improved knowledge transfer.

First Day (Startup), Remote

Director of Marketing, January 2022 - July 2022

● Administered integrations across Shopify DTC eCommerce platform, implementing 25 digital tracking initiatives and API connections between attribution systems to achieve 2.5x revenue increase and 6.4x ROAS improvement.

● Resolved platform performance issues by migrating to Affable.io platform, reducing operational costs by 63% and saving over 120 production hours while collaborating with engineering teams to ensure seamless data flow.

● Amplified content capabilities using AI-enhanced content creation systems, increasing production infrastructure by 22x and improving Domain Authority by 5 points through automated SEO optimization processes. Pillar4 Media, Remote

Director, eCommerce, Revenue & Marketing Operations, August 2020 - January 2022

● Managed cross-functional team of five direct reports across high-visibility technology programs, establishing training frameworks for system integrations and platform management, reducing team onboarding time by 90%.

● Led system architecture transition partnering with engineering teams to support platform migration initiatives, developing automated reporting workflows with API integrations for weekly performance analysis across 20+ eCommerce properties.

● Engineered automated dashboard solutions using PowerBI, Looker, and Tableau, connecting multiple data sources through API connections and system integrations to provide strategic analysis that generated 5.3x revenue increase and 2.4x revenue-per-visitor improvement.

● Identified system performance bottlenecks across enterprise eCommerce platforms, implementing API-based optimization strategies and technical solutions that delivered 64% revenue boost during peak sales periods. Red Ventures, Remote

Sr. Digital Marketing Manager, eCommerce, January 2017 - July 2020

● Directed technical implementation projects working directly with engineering, product, and UX teams globally, developing automated reporting workflows and supporting API integrations across eCommerce platforms.

● Served as technical point of contact between client requirements and internal development teams, translating business needs into technical specifications and supporting successful API-based platform integration across diverse eCommerce environments.

Six Spoke Media, Remote

Sr. Digital Marketing Strategist, October 2015 - December 2016

● Organized Google Paid Search ads and owned agency's HubSpot client lead generation campaigns, implementing bid management strategies and keyword optimization to reduce acquisition cost by 23% quarter over quarter.

● Increased total conversions by 20% while reducing acquisition cost by 23% quarter over quarter in Google Paid Search ads while owning the agency's HubSpot campaigns for generating additional leads for clients. Bookbyte/SellerActive (Somerset Investments, Inc.), Salem, OR Marketing Analyst, May 2013 - September 2015

● Achieved traffic and revenue increases while overseeing Google paid media campaigns, managing email marketing team using Cordial, A/B testing site experiences using Optimizely, and analyzing site performance through Google Analytics for B2C textbook company to drive year-over-year 16x ROAS.

● Established lead pipeline for B2B dropship SaaS company using SalesForce Pardot API integrations to create marketing automation drip campaigns in collaboration with sales team generating 98% conversion rate from free trial user to paying customer.

CERTIFICATIONS

● Certified ScrumMaster (CSM)

● Project Management Professional (PMP) - In Progress

● Basic Reporting, JQL for Admins, Fundamentals and Automation in JIRA by Atlassian SKILLS

● Google Ads & Paid Media: Google Paid Search Campaign Management, Bid Optimization, Keyword Strategy, Google Analytics Integration, Performance Analysis, ROAS Optimization

● Product & Program Management: Cross-functional Team Leadership, Product Lifecycle Management, Stakeholder Management, Technical Project Coordination, Resource Planning, Risk Management

● Integration & APIs: JavaScript SDK, Google Tag Manager, Shopify API, REST API Implementation, Third-Party Vendor Integration, Data Pipeline Architecture, Platform Migration

● System Design & Architecture: Platform Integration Design, System Performance Optimization, Technical Documentation, Scalability Planning, Infrastructure Management, Process Automation

● AdTech & Attribution: Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Northbeam, TransUnion, Campaign Tracking Implementation, Attribution Platform Management

● Tools & Platforms: JIRA, Confluence, Asana, Tableau, PowerBI, Looker, Google Analytics, Shopify, WordPress, Google Cloud, AWS

● Technical Communication: AI-Assisted Documentation, Training Material Development, Cross-functional Collaboration, Requirements Translation, Executive Reporting EDUCATION:

Portland State University - Bachelor of Science in Marketing & Advertising Management

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