Creative Director Brand Strategist

DEMONTEZ CULBREATH

Creative Director Model Agent Brand Strategist

**** ****** **** **, *******, GA *****************@*****.*** 646-***-**** www.nelsoncreation.com

PROFESSIONAL SUMMARY

Dynamic and results-driven Creative Director, Talent Director, and Brand Strategist with a distinguished record of leading high-impact fashion, branding, and creative campaigns for luxury and emerging brands on a global scale. Adept at combining visionary creative concepts with strategic execution to elevate brand presence, strengthen market positioning, and produce measurable results. Skilled in managing cross-functional teams, directing high-profile events such as New York and Paris Fashion Weeks, and developing brand strategies for both established and growing markets. Recognized for forging powerful partnerships, implementing innovative marketing solutions, and delivering excellence in both creative artistry and operational management.

CORE COMPETENCIES

• Creative Leadership & Campaign Direction

• Brand Identity & Market Positioning

• International Model Scouting & Placement

• Fashion Week Production & Show Coordination

• High-Profile Client Relationship Management

• Strategic Marketing & Social Media Growth

• On-Set Direction for Editorial & Commercial Shoots

• Luxury Event Production & Project Management

PROFESSIONAL EXPERIENCE

Head Booker / Director — The Veux (New York & Paris) 2024 – Present

• Oversees agency-wide creative and talent direction for international runway, editorial, and commercial projects.

• Develops and executes seasonal schedules for New York, Paris, Milan, and London Fashion Weeks.

• Coordinates operational logistics including housing, visas, and travel for international talent.

• Cultivates relationships with leading designers, casting directors, and creative teams. Creative Director — Nelson Creation (New York, Atlanta, Los Angeles, Paris) 2023 – Present

• Directs creative campaigns for luxury, fashion, and lifestyle brands from concept to execution.

• Oversees branding services: logo design, website creation, marketing strategy, and AI- driven visual campaigns.

• Serves as Brand Manager for Welkin Society, driving global market positioning, influencer partnerships, retail expansion, and digital growth.

• Manages multidisciplinary teams to deliver campaigns on time and within budget. Completed Campaigns & Collaborations:

• Puma – Directed global campaign production with casting and location management.

• Balenciaga – Coordinated talent placement and creative pre-show strategy.

• Jacquemus – Managed creative production and European talent logistics.

• Racer Worldwide – Delivered cross-market editorial campaign direction. Director — Nelson Models (New York & Paris)

2017 – 2024

• Leads model representation, bookings, and development across fashion weeks and editorial markets.

• Designs annual development plans including digitals, test shoots, and measurement updates.

• Executes global scouting strategies at leading fashion events.

• Negotiates co-representation agreements with top agencies worldwide. NOTABLE BRAND COLLABORATIONS

Balenciaga • Jacquemus • Racer Worldwide • Puma

EDUCATION

Bachelor of Arts in Business & Marketing — University of Oregon (2015)

• Specialized in Brand Management, International Marketing, Strategic Communications, and Business Operations.

• Capstone Project: Cross-cultural luxury brand expansion strategy. TECHNICAL SKILLS & SYSTEMS

• Creative & Design Tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom), Canva, Final Cut Pro, Capture One

• Project Management: Asana, Trello, Slack, Airtable

• Marketing & Analytics: Google Analytics, Meta Business Suite, Shopify Analytics, Mailchimp, Later, Hootsuite

• Modeling & Production: Studio Lighting Setup, On-Set Direction, Talent Casting Systems, CDS Global, Syngency

• CRM & Business Tools: Microsoft Office Suite, Google Workspace, Dubsado, HoneyBook

GLOBAL MARKETS & TRAVEL EXPERIENCE

Extensive professional operations in North America, Europe, and Africa, including:

• New York & Paris – Fashion Week production, brand partnerships, and model placement.

• Milan & London – Designer networking, international show coordination, and talent scouting.

• Lagos – Market entry strategy for emerging designers and talent representation.

• Miami & Berlin – Trend forecasting, global networking, and client acquisition. REFERENCES

Available upon request.

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