Digital Marketing Social Media

Widanastri Nawastika

Digital Marketing • Jakarta, Indonesia • +62-811-***-***

***********@*****.*** • Portfolio • LinkedIn

Highly motivated and results-oriented Digital Marketing with 9+ years of experience driving revenue growth and brand awareness. Proven ability to develop and execute successful digital marketing campaigns across various channels, including PPC, SEO, and social media advertising. Skilled in data analysis and optimization to drive user acquisition, conversions, and ROI. WORK EXPERIENCE

Mitra10, Tangerang, Banten, Indonesia

Digital Marketing Assistant Manager 07/2021-Present Key Achievements:

● Grew Instagram following to 223K+ and increased user engagement by 48% within 12 months, demonstrating expertise in social media marketing.

● Owned email marketing strategy and execution, resulting in significant revenue growth.

● Managed PPC campaigns (Google Ads) and implemented strategies to improve return on ad spend (ROAS).

● Collaborated with key opinion leaders (KOLs), boosting brand awareness to 65 million impressions.

● Improved organic search performance by 23% in clicks and 18% in impressions for targeted keywords through competitor and keyword research, on-site optimization, and on-page and off-page strategies.

● Led and mentored a team, reducing turnover by achieving a 30% increase in productivity, and initiated a successful internship program.

● Honored with the Top Social Media Award 2023 by MARKETING Magazine PowerCommerce.Asia, Jakarta, Indonesia

Digital Marketing Executive 07/2020-05/2021

Key Achievements:

● Managed client relationships and campaigns for major brands like Greenfields, Combiphar, and Luminarc, showcasing experience in client management and campaign execution.

● Led a successful SME web launch, acquiring over 100 resellers in a month.

● Oversaw a team, ensuring timely delivery of high-quality content. EDUCATION

Full Stack Digital Marketing, 2021

RevoU, Indonesia

● Winning Social Media Ads Competition: Generated 134 quality leads within five days on the Facebook Ads Campaign.

Diploma in Fashion Design, 2015

Nanyang Academy of Fine Arts, Singapore

● The Tuition Grant Scheme issued by Ministry of Education, Singapore SKILLS

● Digital Marketing: PPC campaigns, SEO, paid ads, social media marketing.

● Analytical Skills: Data analysis, Google Analytics, performance optimization.

● Campaign Management: Budget management, bid management, A/B testing.

● Technical Proficiency: Google Analytics, Agorapulse, Meta Ads Manager, TikTok Ads.

● Soft Skills: Leadership, collaboration, strategic planning.

● Languages: Indonesian (Native), English (Fluent)

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