Graphic Designer Design Studio

Vafa

Resume

Work Experience

Work Experience

Summary

Green Eyes Design Studio

Irvine, California

January 2011 – Present

• Built and managed a solo design studio serving clients in food, cannabis, education, and retail industries.

• Designed brand identity and packaging for 50+ cannabis SKUs for True Bloom Wellness (B2C), increasing brand recognition and market visibility.

• Produced 200+ SKUs for Culinary International (B2B/B2C) and Forbidden Superfoods (B2C), securing placement in Costco and boosting consumer engagement.

• Created inaugural product catalogs for Blueair (B2B), Blueflame

(B2B), LASPEC Lighting (B2C), and Sunmeek (B2C), introducing a cohesive format that enhanced usability and strengthened brand presentation.

• Designed marketing reports for Otis College of Art and Design and Mt. San Antonio College, presenting research on the creative economy and consumer demand in clear, visually engaging formats.

• Created marketing collateral (brochures, flyers, ads) for STEMscopes Math (B2C), strengthening campaign reach and alignment with brand guidelines.

• Designed 50+ booth graphics and event materials for 3D Media clients (B2C), leading to stronger trade show presence and higher audience interaction.

• Produced branded assets for K1 Packaging, Zion Packaging, PM Group, and The Printery (B2C), supporting outreach initiatives and reinforcing consistent visual identity.

The Salvo Design Group

Newport Beach, California

October 1993 – December 2010

• Senior Graphic Designer with expertise in brand identity, packaging, catalogs, brochures, websites, digital assets, and marketing campaigns, managing projects from concept through delivery.

• Directed visual design for quarterly UC Continuing Education catalogs, improving content clarity and contributing to higher enrollment.

• Produced the Jones Report and multi-channel campaigns for Fletcher Jones Motorcars (Mercedes-Benz), reinforcing luxury brand positioning and increasing customer engagement.

• Designed packaging for 200+ SKUs for Crown Bolt (B2C), Everbilt (B2C), and HD Supply (B2C), supporting national retail sales through Home Depot and related channels.

Creative Graphic Designer with a proven track record building brands, packaging, and marketing campaigns for both B2B and B2C markets. Skilled at collaborating with cross- functional teams, mentoring younger creatives, and adapting to new tools and workflows. Reliable, detail-oriented, and committed to delivering design that strengthens brand credibility and drives results.

Mr. Vafa Haghani

Senior Graphic Designer

Address: Irvine, CA 92620

Cell: 949-***-****

Email: ****@**********.***

Web: www.gredesigns.com

Linkedin: https://www.linkedin.com/in/vafa-haghani/ PAGE 1 OF 2

Education

Software

Creative Skills

Interests

Orange Coast Junior College,

Costa Mesa, CA

1984 – 1986

California State University,

Fullerton, CA

1989 – 1993

Bachelor of Fine Arts in Graphic Design

Certificate of Achievement in Architecture

The Original Mighty Ducks of

Anaheim, National Hockey League

June1993 – September 1993

• Contributed to the successful design and production of the Mighty Ducks of Anaheim’s inaugural Media Guide and Game Program, enhancing team branding and fan engagement.

• Graphic Design & Art Direction

• Packaging Design (CPG, Food, Cannabis, Retail)

• Brand Identity & Guidelines

• Digital & Print Marketing Collateral

• UX/UI & Web Design

• Tradeshow & Event Graphics

Adobe Creative Suite:

• Illustrator

• Photoshop

• InDesign

• Acrobat Pro

• Bridge

• Lightroom

• XD

• Express

• Premiere

• Portfolio

• Fireflly

• Typography & Layout Design

• Prepress & Print Production

• E-Commerce (Shopify, Ecwid)

• Amazon KDP Publishing

• Amazon A+ Content

• Project & Vendor Management

• Photography & Photo Retouching

• Social Media

Microsoft Office Suite:

• Word

• Excel

• PowerPoint

E-Commerce

Platforms:

• Ecwid E-Commerce

• Shopify (front-end)

Web:

• Figma (learning)

• Webflow

• Framer

• Wordpress

• Ceros

Other:

• Canva

• Asana

• Monday.com

• Active Campaign

• Constant Contact

• Experienced in digital

photography using Nikon

D3000, including lighting

techniques

• Hands-on expertise in

silk screening and the silk

screening process.

Good Design, Beach Culture, Beach Volleyball, Sports, Museums & Architecture, Travel and much more. PAGE 2 OF 2

Work Experience

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