Marketing Strategist Integrated

Frederick Cizauskas

Jenison, MI **********@*****.*** 734-***-**** LinkedIn: frederick-

cizauskas-27ba8214

Marketing Strategist

Mission-Driven Marketing Strategist Brand Builder Digital Leader Thoughtful Team Manager

Accomplished marketing leader with 15+ years of experience driving growth, engagement, and visibility for purpose-driven organizations. Proven track record in brand strategy, digital execution, campaign leadership, and cross-functional collaboration. Adept at leading both strategic planning and hands-on marketing operations—from content creation and SEO to email automation and eCommerce. Passionate about the intersection of values, liberty, and personal responsibility. Seeks to bring creative leadership and operational discipline to a mission-aligned team.

CORE STRENGTHS

Strategic Marketing Planning - Brand Development & Management - Digital Campaigns

(SEO, SEM, Email, Paid) - Marketing Automation & CRM (HubSpot, Keap) - Content Marketing & Messaging Strategy - Cross-Department Collaboration - Analytics & Reporting (GA4, Looker) - eCommerce & Product Promotion - Thought Leadership Promotion - Editorial Oversight & Proofing - Team Leadership & Project Management Professional Experience

Managing Partner

Devil Dog Marketing – Oct 2011–Present

- Developed marketing strategies to align the brand with business objectives.

- Lead strategic planning, development, and execution of integrated marketing programs for clients across B2B and B2C sectors, driving brand awareness and revenue growth.

- Oversee performance marketing, content strategy, paid media, SEO/SEM, email, and CRM initiatives to align with business objectives and deliver measurable results.

- Build and manage cross-functional teams, including contractors and agency partners, to deliver scalable campaigns on time and within budget.

- Direct lifecycle marketing strategies focused on lead generation, nurturing, and customer retention through data-driven optimization and audience segmentation.

- Consult with founders, CMOs, and executive teams to refine go-to-market strategies, positioning, and product messaging.

- Implement analytics frameworks and KPIs to track campaign performance, identify insights, and guide continuous improvement.

- Spearhead client acquisition and business development efforts, resulting in X% revenue growth (add your actual stat, if applicable).

- Manage full P&L responsibilities, marketing operations, and vendor relationships for a lean, agile marketing consultancy.

Head of Marketing (Contract)

ProvisionAI – May 2024–May 2025

- Developed marketing strategies to align brand with business objectives.

- Optimized AI-powered digital campaigns, boosting engagement and acquisition.

- Led cross-functional teams to deliver complex marketing projects on time and within budget.

- Conducted in-depth market analysis to identify emerging trends and guide decisions.

- Led a full rebrand, resulting in increased visibility and customer loyalty. Director of Marketing

ThermoAnalytics – Aug 2019–May 2024

- Increased brand visibility through strategic SEO, SEM, and social media efforts.

- Implemented data-driven targeting strategies, improving MQL conversion by 30%.

- Led cross-functional teams to plan, execute, and deliver complex marketing projects on time and within budget, ensuring alignment with strategic goals.

- Directed GTM strategy for multiple product launches, exceeding acquisition targets.

- Built and mentored a high-performing team of marketers and analysts. Director of Marketing

National Multiple Sclerosis Society – March 2017–May 2019

- Developed integrated marketing plans for national events, boosting attendance by 20% and participant retention by 30%.

- Implemented data-driven targeting strategies, improving MQL conversion by 30%.

- Directed GTM strategy for multiple product launches, exceeding acquisition targets.

- Implemented Salesforce-based marketing automation, reducing manual tasks by 40%. Marketing & Advertising Manager (Contract)

Car-O-Liner – Oct 2016–Mar 2017

- Launched microsite and digital campaigns, contributing to a 25% increase in qualified leads.

- Redesigned internal/external communications and integrated CRM to enhance customer lifecycle engagement.

- Managed a $750K trade show budget, generating 3x ROI.

- Coordinated branding and messaging with global teams to ensure consistency. Marketing Manager

Michigan Manufacturing Technology Center– Apr 2013 – Oct 2016

- Created a three-year marketing roadmap, increasing sales by 15% regionally.

- Optimized PPC and marketing automation, leading to a 2x increase in leads.

- Boosted conversion rates through continuous A/B testing and analytics.

- Elevated brand recognition through thought leadership content and targeted campaigns. Sr. Director of Communications and Membership

Michigan Association of CPAs — Mar 2011 – Apr 2013

- Directed organization-wide member communications aligned with executive priorities.

- Increased member engagement by 35% through strategic newsletter enhancements.

- Launched successful outreach campaigns, including the CPA Ambassador Program. Director of Public Relations and Marketing

Garden City Hospital — May 2008 – Mar 2011

- Rebranded the hospital, increasing awareness by 8% in targeted regions.

- Spearheaded integrated campaigns that raised patient inquiries by 18%.

- Launched social media strategy, achieving 50% follower growth in 6 months. Sr. Marketing Officer

Oakwood Healthcare System — Apr 2005 – May 2008

- Developed strategic marketing plans that increased patient volume by 12%.

- Conducted in-depth market research that informed new service line launches.

- Grew web traffic by 60% through SEO and digital media efforts. Additional Experience

National Marketing Manager/Sales Manager, CUL-MAC Industries – 1996–2005 Key Account Manager, Haviland Consumer Products – 1992–1996. Education

Bachelor of Science in Business, Marketing

Ferris State University

Technical Skills

HubSpot • Salesforce • Google Ads • SEO Tools (SEMrush, Moz) • Adobe Creative Suite • Microsoft Office • SAP • WordPress • GA4 • Pardot • LinkedIn Campaign Manager Military Service

United States Marine Corps

Earned the Active Campaign Badge for outstanding service and operational excellence. Volunteer Work

Habitat for Humanity – On-Site Project Manager

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