Social Media Content Manager

Michael Gunstanson 303-***-****

**** *. ** ***** ***., Lakewood, CO, 80227 www.michaelanddru.com/michael/portfolio ********@*****.*** SUMMARY OF ACCOMPLISHMENTS

**** ****** * ******/******** Journalism Award winner; Two-time Pulitzer Prize nominee. Creative and innovative Web Content Manager regarded by many as one of the best in the world of Internet journalism. Creator of popular features such as annual chat with Santa (multiple properties) and Web Noise (RockyMountainNews.com). Extensive experience with Omniture, Google Analytics and WebTrends. Search engine optimization experience includes writing effective web copy, optimizing site code and architecture, performing SEO audits, and reviewing web traffic data to formulate site additional recommendations.

Developed strategies resulting in the doubling, oftentimes tripling, of page views and unique visitors for multiple Internet properties. Tenacious pursuit of NASA led to online chat with first Native American in space. More than 10 years of management experience. AREAS OF EXPERTISE

HTML Video encoding Photoshop Content development

CSS SEO/SEM CMS Management

XML PHP (basic) FTP Leadership

Omniture Google Analytics WebTrends Customer Service Wordpress Joomla Drupal Proprietary CMS

Adobe Experience Manager Email Marketing Funnel development Professional Background

PLANETPARKS.com, Lakewood, CO 2015-present

Building an all-inclusive site for the world’s national parks, complete with guided trips, hiking trails and a wealth of information.

COSTCO WHOLESALE, Littleton, CO 2019-2024

Gas Station Attendant, Major Sales Associate, Front-end Assistant, Lot Crew Mentor Membership cross-trained/Gas Station supervisor certified. H&R BLOCK, Lakewood, CO 2021-2022

Multi-Unit Team Leader

Oversaw three H&R Block offices during the 2022 tax season. Managed 17 employees and dealt with myriad clients. FREELANCE WRITER/EDITOR WEB BUILDER, Lakewood, CO 2017-2023 Clients include: Disaster Restoration, Inc., Grubrub.com and PlanetParks.com SPRY SQUARED, Highlands Ranch, CO 2018-2019

Content Director

Manage all content for company, including company site and multiple client sites

• Redesigned and launched two client sites in less than three months

• Manage e-mail campaigns for multiple clients from development to send

• Develop and manage Social Media strategy for multiple clients

• Technical aspects: WordPress (multiple sites), Adobe CS, Photoshop, FTP BEAR CREEK PET RESORT, Lakewood, CO 2015-2019

Co-Owner, Web Content/Social Media Manager

Conceived and created dog daycare, boarding and grooming business

• Built company website and all social media channels

• Manage e-mail campaigns from development to send

• Formulate and manage Social Media strategy

• Technical aspects: WordPress, Adobe CS, Photoshop, FTP WEBPSYCHOLOGY.COM, Centennial, CO 2015-2017

Senior Web Content Manager

Manage all content on 100,000-plus user site

• Research and write site appropriate articles

• Ghost-write articles for PhD-level contributors

• Manage e-mail campaigns from development to send

• Formulate and manage Social Media strategy

• Technical aspects: Drupal, Photoshop, FTP

INQUISICORP, Littleton, CO 2014-2015

Senior Marketing Writer

Responsible for writing marketing content for Web sites, e-books, lead magnets and emails.

• Wrote lead magnets, email blasts, web blurbs and web articles

• Led weekly content strategy sessions

• Re-wrote strategy for Social Media accounts

• Formulated and edited 735-page book, Sonlight Family Stories

• Technical aspects: Adobe Experience Manager, Adobe CS, Photoshop, FTP XANTERRA PARKS & RESORTS, Greenwood Village, CO 2013-2014 Director of Digital Marketing

Responsible for all content on 18 sites; manage PPC campaigns for multiple properties; coordinate email messaging and offers; evaluate various vendors; manage more than $45,000,000 budget.

• Launched 18 new sites from Feb. 2013 to Feb. 2014

• Used proven Digital Marketing techniques, SEO strategy and Google Analytics strategy to grow site traffic 120 percent

• Hired new staff

• Revised PPC strategy; Hired digital agency to facilitate strategy

• Used email marketing to increase site metrics; Online revenue increased 35 percent

• Technical aspects: WordPress, Photoshop, Dreamweaver EXAMINER.com, Denver, CO 2009-2013

Editorial Manager (2009-2013)

Responsible for all content on 225,000,000-monthly page view site. Grew page views from 65,000,000 to 225,000,000 in less than a year. Reviewed stories and associated content from 25,000-plus examiners to determine newsworthiness in regards to Google News.

• Assisted in special projects as needed

• Revised SEO and Social Media strategy to grow site metrics from 65 million page views/mo. to 225 million PV/mo.

• Implemented email marketing strategy to assist in site metric growth

• Created, hired and lead a team of 20 “Google News Review Team” members

• Technical aspects: Proprietary management tool

ROCKYMOUNTAINNEWS.com, Denver, CO 2005-2009

A.M. Update Producer for 500,000-plus daily page views (350,000 daily unique visitors) newspaper Web site Managed home page during peak traffic hours of 6 a.m. to 3 p.m., Monday through Friday. Participated in story planning and assigning, posts stories, photos and breaking news alerts

• Coordinated photos with Pulitzer-prize winning staff

• Helped on special projects as needed

• Technical aspects: Proprietary management tool, Photoshop, FTP Additional

Award winning reporter for several major newspapers, including Dallas Morning News, Fort Worth Star-Telegram and Houston Post. Nation’s third-youngest Eagle Scout at time of award ceremony. Turned an agate clerk position into a feature writing and column position within eight months. Wrote stories on national and local motor sports, as well as all of the major sports teams in the Dallas/Fort Worth area. Interviewed President George H.W. Bush for story on what famous people read as children.

Education

SOUTHERN METHODIST UNIVERSITY

Bachelor of Fine Arts, Journalism

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