Vice President Board Member
Resume:
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P R O F I L E
EVP Board Member President VP of Admissions Board Member VP Business of
Operations VP of Enrollment Management & CMO
Charismatic, High-Performing Executive and Solver of Revenue Challenges. Offers an impressive record of leadership doing what others said couldn’t be done in multi-unit, service-driven environments. A culturally astute executive who quickly assesses obstacles to stalled growth, issuing tough decisions and restructuring teams to reach profit goals and eliciting top performance in PE-backed private, public, and independent companies. Vice President and board member selected by acquisition and venture firms to lead positive change. Offers skilled industry perspective and the ability to preserve customer-centric focus, mitigate risk, and shift direction. Polished presenter credited with championing many philanthropic and inspirational cultural shifts and market share growth. Open to global relocation. An ambidextrous leader who has overseen groups as large as 1600, mining individual strengths to achieve greater output and quality with smaller, more engaged teams. High propensity for sales. Keen knowledge in fiscal consequences and sound business decisions. Experienced in principal consulting capacities from Allied Health, CRM, E.D. Tech, cyber security, general management, nonprofit finance, venture capital groups, to travel-study abroad.
Strategic Sales & Enrollment Management Influence Risk Strategy Market Share Growth Staff Restructuring & Team Building Post- Merger Integration Presentations Strategic Exits Risk Controls Board Collaboration M&A Sales Strategy Investor Relations
COHEN
E L A I N A
Lancaster, PA 202-***-**** *************@*****.*** LinkedIn C - S U I T E C A N D I D A TE
C O R E C O M P E T E N C I E S
Vice President for Enrollment Management Lancaster Bible College 2025 - present Serve as the institution’s chief enrollment strategist, leading a multi-modality enrollment portfolio across undergraduate, graduate, online, and international markets with direct oversight of revenue strategy, market expansion, and retention architecture.
• Designed and implemented a mission-aligned Strategic Academic and Enrollment Realignment Plan, integrating predictive analytics, program viability assessments, and faith- driven messaging to increase enrollment resilience and institutional relevance.
• Unified previously siloed online and on-campus operations into a performance- driven, CRM-enabled admissions structure, strengthening counselor accountability, funnel visibility, and student engagement at every stage.
• Conduct systematic program reviews to assess marketability, gainful employment outcomes, and Pell-eligibility alignment, preparing the institution for the evolving federal regulatory climate while expanding access for underrepresented populations.
• Introduced a dual-pathway recruitment model leveraging donor-backed financial access initiatives and targeted high-yield market pipelines, diversifying enrollment while reducing tuition discount dependency.
• Collaborate with Advancement, Academic Affairs, and Cabinet colleagues to ensure enrollment strategy is embedded in broader institutional planning, mission execution, and board reporting.
Vice President of Enrollment Management and Marketing ISP School Group 2021 - 2025 Oversee a team of over 150 staff members, including admissions counselors, marketing professionals, and administrative support. Serve a critical role to senior leadership, managing talent and labor relations, fiscal budgets, marketing, and sales technology. Build high-performing, diverse teams and provide strategic admissions directives, supervision, and direction to maximize and sustain academic enrollment as defined by Fairmont’s organizational goals. Direct the development and training of the sales ecosystem in partnership with the academic operations to ensure principal and fiscal outcomes.
• Achieved 16% revenue growth by leveraging core enrollment strategies, expanding online offerings, and creating new income streams through short-term academic programs.
• Ensured the school group met and exceeded EBITDA goals before and after acquisition.
• Developed a proprietary behavioral and performance-based competency matrix to manage and develop high-performing teams.
• Demonstrated expertise in marketing and selling an outstanding academic product, resulting in phenomenal outcomes from gainful employment to college acceptances. Executive Board Consultant 2018 - 2021
As a Non-Profit contract specialist, independently served as a principal consultant responsible for supporting strategic enrollment management for highly complex requirements and programs.
• Curriculum Development: Worked in partnership with academic actors to ensure curriculum planning and administrations are carried out with student-centric ideals and compliant retention. Provided expert advice and support for curriculum initiatives across all schools and centers at FSI.
• Acquisition Planning and Solicitation: Met with program officials early in development stages to provide strategic business advice ensuring program and procurement objectives are met.
• Contract Negotiation and Source Selection: Oversaw the source selection process to maintain the integrity of the Department's acquisition process, coordinated technical evaluations, and developed negotiation objectives.
Vice President of Admissions American National Univ. & Univ. of Fairfax Online 2015 - 2018 Appointed to an executive role responsible for all enrollment management and effective systematic E M P L O Y M E N T N A R R A T I V E
turnaround for institutions with a combined student population exceeding 80k across multiple campuses offering diverse degree programs, primarily in the medical field, from associate to doc toral levels, including online education. Led a team of over 200 staff members and managed international relationships and pre-established sales strategies, significantly impacting operational growth.
• Oversaw post-merger integration and expansion of offerings ensuring regulatory concerns were resolved.
• Influenced a 14% increase in enrollment, a 35% decrease in front-end turnover, and trained and developed
• behavioral competencies to ensure optimal results.
• Attained company's first fiscal improvements by the first half of 2015, developed a strong talent pool, influencing growth.
• Ensured regional accreditation by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and national accreditation by the Accrediting Council for Independent Colleges and Schools (ACICS).
Independent contractor Inst. Governance Educational Partnership Fly Higher Ed 2013 - 2015 Revived the declining fortunes of a major multinational educational structure with a student population of over 60k. Role spanned from non-profit human resources administration to enhancing professional development, compensation, benefits, performance evaluation, training, and recruiting. Established and managed a comprehensive training program.
• Directed business development initiatives, creating lucrative new revenue streams and driving sales growth.
• Worked closely with all partners including third-party vendors and consultants.
• Secured various funding allocations from UNICEF and The World Bank.
• Oversaw student support and success systems operations and led the development and maintenance of institutional partnerships with K-12 independent school districts. Vice President of Admissions Corinthian Colleges 2009 - 2013 Managed P&L to ensure overall profitability goals for launching new products/initiatives, managing stakeholder relationships, and analyzing business decisions. Led a team of 267 admissions and support staff across multiple campuses with a combined student population of over 70k.
• Earned four Platinum Leadership awards for exceeding Q.T. and YTD Enrollment and Attrition Budget.
• Improved online attrition from 62% to 27.4%, drastically reducing employee turnover from over 50% to 29%.
• Managed institutions with student populations exceeding 60K across multiple campuses with a focus on P&L growth and operational efficiencies. Senior Director of Admissions DeVry University 2007 - 2009 Provided effective leadership, overseeing strategy development and recruitment plans for an institution with a student population of over 65K, including international and online students:
• Piloted international student enrollment increasing boarding by 41%.
• Achieved 127% over start budget, implemented high-impact training programs improving enrollments.
• Won "Divisional V.P. of the Year" in 2007, 2008, and 2009 for surpassing start and attrition goals.
Assistant Director of Admissions Westwood College 2004 - 2007 Managed daily operations of a 41-member admissions team, enhancing student enrollment and department productivity for an institution with a student population of over 62K:
• Improved student enrollment by over 30 students within the metro area.
• Drove team collaboration with student services and financial aid departments, significantly reducing drop rates.
Regional Director of Admissions City College 2000 - 2004 Supervised and developed an online call center team of 71 admissions reps, generating 3.1M in annual sales for an institution with a student population of over 60K. Director of Corporate Development and Training T-Mobile IRT 1998 - 2000 Developed sales curriculum, conducted new employee training, and analyzed training needs to improve existing programs.
Georgetown University - B.A. International Relations (completed) Highly proficient in Canvas, Pro Retention, Talisma, Salesforce, Campus View, Microsoft Office, Canva, Hubspot, iSams, Blackbaud, Oracle
• David’s Tent - 2019
• Education Leadership Award from the Association for the Advancement of International Education (AAIE) - 2018
• Certified Enrollment Management Professional (CEMP) - 2017
• American Marketing Association (AMA) Professional Certified Marketer (PCM) - 2016
• National Association for College Admission Counseling (Member) - 2015
• Fremont Chamber of Commerce International Leadership Award Recipient - 2013
• National Society of Leadership and Success (Member) - 2012
• UNICEF (Member) - 2011
• Boys and Girls Club of America (Member) - 2007
Marvin Brown
President
Chicago, IL
***********@*****.***
Migdaly Carrillo
COO, CEC
Homestead, FL
***************@*****.***
Charles Yeboah
Account Executive
Indianapolis, IN
*******.******@*****.***
E D U C A T I O N
S K I L L S
A W A R D S & P R O F E S S I O N A L A F F I L I A T I O N S R E F E R E N C E S
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