Creative Director Senior Copywriter

SHANNAN GARRISON

Creative director, senior copywriter, strategist

214-***-**** ***************@*****.*** Denver, CO linkedin.com/in/shannangarrison EXPERTISE

Storytelling - Brand Foundations

*** *ampaigns - Insights & Strategy

Managing & Mentoring - Project

Management - Design Collaboration

EDUCATION

2003 BA in Journalism

The University of North Texas

Major: Copywriting Minor: Marketing

ACHIEVEMENT

Acts With a Revolutionary Heart Winner

Appcast

Burt’s Bees National Launchpad Award

Best Nest Wellness

American Graphics Design Awards

So Delicious Dairy Free

Graphic Design USA

Horizon Milk

Spirit of Innovation Award

International Delight Creamer

Design of the Times Bronze

Gillette Venus Swirl Launch

Effie Finalist

The Olympics at Rite Aid

Design of the Times Gold

Nice ’n Easy at Walgreens

P&G Distinguished Marketer Award

Look & Feel Amazing at Safeway

Creative that is insight-driven and witty is my passion. The right side of my brain loves to brainstorm and develop ideas, the left side thrives when implementing strategies before the deadline.

EXPERIENCES

Creative Director, Freelance

COLORADO TOURISM OFFICE 03/2025 to Present

● Providing creative direction and copywriting for partnership co-ops. Creating digital and social campaigns from scripts to production. Creative Director & Copy Supervisor

APPCAST (PREVIOUSLY BAYARD) 11/2021 to 02/2025

● Led a team of copywriters, designers, and project managers in creating digital and social campaigns, websites, and scripts for Nike, Walmart, CarMax, Edward Jones, and ManTech.

Chief Branding Officer

BEST NEST WELLNESS 05/2019 to 10/2021

● Spearheaded strategy, rebranding, and new product launches to grow sales and online presence on the website, Amazon.com, social, and in store. Senior Copywriter & Creative Strategist

WUNDERMAN (PREVIOUSLY PIERRY) 05/2018 to 05/2019

● Developed strategy and content for landmark campaigns for Nintendo, Rodan Fields, Clorox, Louisiana Tech, and Salesforce. Senior Copy Manager

DANONE (PREVIOUSLY WHITEWAVE) 07/2016 to 05/2018

● Crafted brand stories for SToK, Horizon, International Delight, and So Delicious that came to life via packaging, 360 campaigns, and websites. Associate Creative Director

TBWA THE INTEGER GROUP 06/2004 to 07/2016

● Created advertising for P&G beauty, home care, and customer teams, including Gillette, Clairol, Bounty, Charmin, Costco, Target, and Ulta. Junior Copywriter

THE RICHARDS GROUP 01/2003 to 05/2004

● Started my career by writing copy for leading brands including Dr Pepper, Hawaiian Punch, Taubman Company, and Dallas Museum of Art.

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