Social Media Paid

HELOISA LORENZINI

Orlando, FL *****

**************@*******.*** / +1-689-***-****

WWW: www.linkedin.com/in/heloisalorenzini

SUMMARY

Marketing professional with a background in graphic design and a focus on content creation and strategy. Proven ability to combine data-driven analysis with creative development to achieve impactful results. Experience includes internships and projects that emphasize cultural understanding and innovative marketing approaches. SKILLS

Google Analytics and tracking

Social media management

Paid media campaigns

Performance analysis

Audience targeting

Content strategy

A/B testing

PPC optimization

Data-driven decision making

Cross-functional collaboration

Market research

ROI optimization

Lead generation

Conversion rate optimization (CRO)

Performance marketing

EXPERIENCE

Performance & Social Media Manager / Mage Marketing - Flórida, Estados Unidos 05/2024 - Current Led paid media and social campaigns (Google, Meta, TikTok, LinkedIn), managed PPC budgets, ran A/B tests, analyzed performance, and optimized ROI using Google and Adobe Analytics; collaborated with creative/tech teams, led content initiatives, and managed cross-functional teams for digital strategy and web projects. 04/2024 - 09/2024

Performance Marketing Consultant & Digital Strategist / HealthAngels Venture Builder - São Paulo, Brasil Planned and executed PPC and LinkedIn campaigns, managed bids and budgets, optimized ROI using Google, Adobe Analytics, and Looker; led A/B tests, created custom audiences, and collaborated with cross-functional teams to align strategy, creatives, and targeting. SEO & Paid Search Analyst / Confrapar - São Paulo, Brasil 10/2023 - 04/2024 Executed LinkedIn, Google, and Facebook Ads campaigns, managed bids, optimized budgets, led A/B tests, analyzed performance, built custom audiences, and aligned messaging with content and investor relations teams. Marketing Specialist / Nix Beauty - São Paulo, Brasil 04/2023 - 10/2023 Managed Google, Meta, and TikTok Ads, optimized PPC budgets and targeting, ran A/B tests, improved UX and increased conversions by 45%; led content and influencer strategies, analyzed performance, and aligned creatives with brand goals.

Performance Marketing & Media Buying Associate / HBO Max - São Paulo, Brasil 01/2023 - 04/2023 Executed PPC and UAC campaigns across Google, Bing, and Apple Ads, managed bids and targeting, analyzed KPIs with Looker and AppsFlyer, led A/B tests, and collaborated with cross-functional teams on creatives and HL

product positioning.

Marketing / Fielo - São Paulo, Brasil 08/2021 - 05/2022 Supported digital marketing, website updates, SEO content creation, and video production; tracked content performance, assisted with campaign analysis, and collaborated on newsletters and promotional materials. Sales and Marketing Assistant / Iranis produtos de limpeza - São Paulo, Brasil 07/2015 - 04/2018 Supported sales and marketing campaigns, managed social media, conducted market research, analyzed KPIs, helped with events, collaborated on product development, and aligned creatives with brand strategy. EDUCATION

Certificate of Technical Studies: Performance Marketing 06/2023 EBAC - Escola Britânica De Artes Criativas E Tecnologia Graduação: Marketing 01/2023

Estácio

Ensino Técnico: Design Digital e Multimídia 01/2014 SAGA - school of games, art and animation

CERTIFICATIONS

Apple Search Ads

Email Marketing

Microsoft Advertising Search Certification

EF SET English Certificate 70/100 (C1 Advanced)

LANGUAGES

English:

Professional

Spanish:

Professional

Portuguese:

Native/ Bilingual

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