Supply Chain Key Account

Piyush Rathore

Delhi ****************@*****.*** +91-894******* LinkedIn

SUMMARY

Sales professional with 3+ years of experience in both modern trade and general trade within the FMCG sector. Proven expertise in sales distribution and key account management. Successfully handled national and regional accounts including D-Mart, Reliance, Metro Cash & Carry, LOTS Wholesale, Apollo, MORE, Raj mandir, KSM, Modern Bazaar, 24 Seven, and New Shop. Achieved up to 20% YOY revenue growth in key accounts by leveraging data-driven strategies. SKILLS

Marketing & sales: Client acquisition, Revenue generation, Market penetration, Negotiations, Productive market visits, Strategic marketing, Cross-functional collaboration, Operations: Supply chain management, Team training, Data analysis, Shelf life management. Tools: MS Excel

Language: English, Hindi, Punjabi, Haryanvi, Marwari WORK EXPERIENCE

Emami Ltd DELHI, INDIA

Area Sales Executive Feb 2025 to till date

● Managing the entire NCR region including Delhi, Gurgaon, Noida, Faridabad, and Ghaziabad, overseeing sales and operations across key accounts such as D-Mart, Reliance, Metro Cash & Carry, LOTS Wholesale, Apollo, Max Bazaar, Vishal Mega Mart, and V-Mart.

● Driving monthly business of 3–4 Cr through structured sales execution and account-specific planning.

● Conducting weekly meetings with supervisors and promoters to train them on promotions, price violation checks, sales pitch effectiveness, and strategies to drive offtake.

● Meeting account buyers and store managers regularly to monitor product offtake, track OSA, OOS, PSS, SOS, FIFO, and drive timely resolution of store-level issues through data-aligned execution strategies and market visits.

Parle Biscuits Pvt. Ltd DELHI, INDIA

Key account Executive July 2023 to Feb 2025

● Drove business growth of 4.5 to 5 CR monthly with a 20% growth rate, managing a diverse product portfolio of 380+ SKUs.

● Led strategic supply chain & managed the distribution for 6 regional chains- Rajmandir, 24 Hrs New shop, Vishal mega mart, Modern bazaar, Max bazaar, and 3 national chain accounts- Reliance, Metro cash & carry, LOTS wholesale solutions.

● Coordinating with category managers and Purchase officers for POs and orders and with store managers for store level escalations.

● Conducted monthly/yearly forecasting SKUs wise for my assigned region and grown the business revenue by 12%.

Saregama India Ltd DELHI, INDIA

Key Accounts Manager Feb 2022 to July 2023

● Strengthened B2B Partnerships & managed key accounts with top retailers like Vijay Sales, Archies, Croma, Reliance Digital and Spencers across North India.

● Oversaw marketing and supply chain processes for 100+ SKUs, enhancing customer engagement through targeted product training sessions and strategic initiatives.

● Managed general trade operations across Delhi, overseeing 4 distributors and implementing market visit strategies, resulting in increased primary and secondary sales. INTERNSHIP

AMUL JAIPUR, INDIA

Sales Trainee Oct 2021 to Dec 2021

● Handled distributor relationships and successfully introduced AMUL's peanut butter, significantly increasing sales

ITC LTD. JAIPUR, INDIA

Sales Trainee July 2021 to Sep 2021

● Conducted market visits and managed 20 salesmen, deploying sales applications to enhance performance.

Red bull JAIPUR, INDIA

Opinion Leader Aug 2019 to Dec 2021

● Played a key role in marketing initiatives as an opinion leader, driving brand awareness and consumer strategies

EDUCATION

PGDM – DIGITAL MARKETING & AGRI BUSINESS JAIPUR, INDIA FMS-IRM June 2020 to March 2022

B. SC – AGRICULTURE JAIPUR, INDIA

JECRC University July 2016 to March 2020

Brand Management, Marketing Strategy, Product Positioning, Market Research & Analysis, Consumer Insights, Brand Portfolio Management, Marketing Campaign Execution, Marketing Communications (MarCom), Advertising & Promotions, Brand Equity, Product Launches, Project Management, Cross-functional Team Collaboration, Product Lifecycle Management, Budget Management, Vendor Management, Timeline Management, Data Analysis, Market Segmentation, Competitive Analysis, Creative Direction, Brand Storytelling, Innovation Pipeline, Packaging Design, Collaboration with Sales Teams, Agency Management, FMCG (Fast-Moving Consumer Goods), Retail Marketing, B2C Marketing, Consumer Packaged Goods (CPG)

Contact this candidate