Strategic Communications Media Relations

Ayman Amir

Marketing & Strategic Communications Director

Houston, TX • 201-***-**** • ************@*****.***

Professional Summary

Strategic communications professional with 20+ years of experience in media relations, public relations, and corporate communications across multinational corporations, transit, higher education, financial institutions, and nonprofit organizations. Proven ability to secure Tier 1 media coverage, develop compelling narratives, manage crisis communications, and build strong relationships with journalists. Skilled at leading cross-functional teams, collaborating with executives and agency partners, and enhancing organizational reputation in competitive markets. Fluent in English and Arabic.

Core Skills

Media Relations & Press Strategy, Leadership & Strategy: Strategic Communications, Marketing Strategy, Brand Management, PR, Media Relations, Stakeholder Engagement, Crisis Communications

Digital Marketing: Social Media Strategy, Content Development, SEO/SEM, Email Marketing, Marketing Automation, Google Analytics, CMS/Website Management

Creative & Storytelling: Copywriting, Campaign Development, Graphic Design (Canva/Adobe), Video & Multimedia Content

Management: Project Management, Budget Optimization, Nonprofit Expertise: Fundraising Communications, Donor Engagement, Advocacy Campaigns, Community Outreach, Cross-cultural Communication

Experience

African Ancestry Link (AAL) – Houston, TX (Remote)

Director of Marketing & Communications (Part-Time) Aug 2025 – Present

Led branding, PR, and media strategies to strengthen awareness of AAL’s mission.

Secured media coverage highlighting cultural heritage and community empowerment.

Created press releases, newsletters, and digital content increasing visibility by 5%.

Managed media relations, website, and social platforms, driving measurable growth.

Supported fundraising with impact-driven media storytelling.

Metropolitan Transit Authority of Harris County (METRO) – Houston, TX (Hybrid)

Assistant Director, Marketing & Strategic Communications Nov 2022 – Present

Directed PR campaigns that elevated Metro’s reputation as a leader in mobility innovation.

Secured Tier 1 local media placements in outlets such as Houston Chronicle and ABC 13.

Produced press releases, media kits, and executive Q&As used in interviews and coverage.

Provided crisis communication support, preparing spokespeople for media responses.

Negotiated vendor contracts, achieving 4.7% budget savings without reducing visibility.

Louisiana State University (LSU) – Houston, TX (Remote)

Senior External Communications Coordinator Dec 2020 – Oct 2022

Increased media mentions and digital engagement around LSU’s remote learning programs.

Developed press releases and external communications tied to Salesforce tech adoption.

Strengthened brand presence in higher education trade publications and local media.

UNIQLO – Fast Retailing Co. – Kearny, NJ

Communications Coordinator Feb 2019 – Jun 2021

Managed PR campaigns and digital communications, achieving 15% engagement growth.

Coordinated press strategy across multiple channels, improving brand consistency.

Partnered with analytics teams to evaluate campaign effectiveness and ROI.

Summit Retail Solutions Inc. – New Jersey, NJ

Senior Marketing & Roadshow Coordinator Feb 2019 – Jun 2021

Executed large-scale events with strong media promotion, exceeding engagement targets by 120%.

Built community press partnerships, boosting visibility of promotional campaigns.

BDC Bank

Assistant Manager, Marketing & PR Nov 2014 – Mar 2018

Directed media relations and PR campaigns, enhancing corporate reputation.

Built relationships with financial press and trade outlets to increase positive coverage.

Commercial International Bank (CIB)

Marketing Representative Aug 2008 – Nov 2009

Developed client-focused campaigns covered in regional business media.

Nestlé Waters

Events Marketing Executive Feb 2005 – Aug 2008

Delivered 102% of annual sales target by executing impactful events with strong media promotion.

Coordinated press and event coverage to elevate consumer engagement.

Education

MBA, Marketing AAB Academy 2017

Marketing Professional Diploma American University in Cairo 2010

Bachelor of Business, Accounting Minor CU University 2004

Certifications & Training

Leadership Development Program – Univ. of Houston & METRO (2025)

Development Leadership Presence – METRO Houston (2025)

Crucial Conversations – METRO Houston (2024)

Managing Hybrid Teams – METRO Houston (2024)

Team Building in the Workplace – METRO Houston (2023)

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