Business Development Branch Manager

Tonya Stokes

Glen St. Mary, FL ***** 904-***-**** ️ *************@*****.***

Professional Summary

Dynamic and results-driven Branch Manager and Financial Consultant with over 8 years of leadership experience in financial services. Proven success in branch operations, loan underwriting, sales growth, and staff development. Skilled in relationship management, financial consulting, business development, and strategic planning that consistently drive revenue growth and customer loyalty. Adept at risk mitigation, market analysis, and operational efficiency, with a strong focus on delivering client-centered solutions and achieving measurable business outcomes.

Core Competencies

• Branch Operations & Profitability Management

• Loan Underwriting & Risk Assessment

• Financial Consulting & Client Advising

• Sales Strategy, Upselling & Revenue Growth

• Business Development & Territory Expansion

• Employee Leadership, Coaching & Training

• Customer Engagement & Relationship Management

• Market Analysis & Competitive Positioning

• HR, Hiring & Staff Performance Management

• Time Management & Strategic Decision-Making

• Collections & Financial Services Oversight

• Compliance, Records & Policy Management

Professional Experience

Finance & Sales Consultant

Normandy Home Center – Jacksonville, FL Sept 2024 – June 2025

• Guide clients through the financing and sales process, delivering personalized solutions to achieve high satisfaction and conversion rates.

• Leverage financial expertise and market knowledge to analyze client needs and provide tailored lending options.

• Collaborate with sales teams to optimize workflows, boosting efficiency, closing ratios, and revenue growth.

• Develop and implement innovative sales strategies that improve customer retention and repeat business.

• Build and maintain long-term client relationships, driving brand loyalty and community reputation.

Branch Manager

CFS Financial – Glen St. Mary, FL Nov 2022 – Mar 2024

• Directed branch operations, including loan processing, collections, and team performance.

• Increased loan approval rates by enhancing credit risk evaluation and underwriting processes.

• Mentored and developed staff to achieve operational excellence and superior customer service.

• Designed and executed marketing strategies to expand customer base and increase profitability.

• Implemented digital transformation initiatives, streamlining financial product offerings and customer access.

• Consistently exceeded branch targets by aligning team performance with organizational goals.

Branch Manager

Nicholas Financial – Jacksonville, FL Jan 2022 – Nov 2022

• Managed daily branch functions, focusing on profitability, compliance, and customer satisfaction.

• Conducted market analysis to identify growth opportunities and developed data-driven strategies to expand lending services.

• Enhanced loan approval and revenue growth while maintaining risk controls.

• Built strong relationships with customers and community partners to increase visibility and trust.

• Recruited, trained, and supervised staff, ensuring adherence to policies and performance standards.

Assistant Manager

PFS Financial – Jacksonville, FL Dec 2017 – Jan 2022

• Supported branch operations with a focus on loan origination, collections, and customer retention.

• Assisted in branch profitability strategies and credit risk management.

• Trained and mentored employees to align with company standards and drive sales growth.

• Delivered exceptional customer service by resolving escalated issues and tailoring financial solutions.

Education

High School Diploma, Glen St. Mary, FL

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