Power Bi Data Analyst
Resume:
SHANKAVI S
Data Quality Reporting Analyst
Objective
Professional Experience
With over 5 years of experience in the IT industry, I have developed expertise in utilizing Excel, Google Analytics, Google AdWords, and Power BI Desktop and creating detailed Power BI and Excel reports, leveraging Google Analytics for insightful data analysis, and driving online marketing campaigns through Google Ads. My background in Search Engine Optimization and commitment to maintaining accuracy in quality audits further enhance my ability to deliver high-quality results. Technical Skills
Data Analysis and Visualization
Power BI
Google Analytics
Google Ad Manager
Double Click Campaign Manager
Advanced Excel reporting
Project Management Finance
Operation
User Acceptance Testing (UAT)
Revenue Forecasting
Trend Analysis
Pivot table
Power Query
Communication
My Contact
***********@*****.***
21A, Mangala Nagar,Porur,Chennai
LinkedIn: https://rb.gy/3exys6
IDP Education Private Limited Data Quality & Reporting Analyst HCL Technologies Ltd Data Analyst
2023 – 2024
2020 – 2023
Key responsibilities:
Conducting audits of course data to ensure accuracy. Data Validation: Verifying that data is accurate, consistent, and follows a consistent format.
Data Cleansing: Identifying and correcting errors, handling missing values, and removing duplicates.
Data Quality Check: Performing regular quality checks to ensure data meets the required standards.
Verifying data accuracy on front-end sites.
Creating detailed quality data analysis reports using Excel and Power BI.
Power BI reports: Current month target courses vs Completed courses, Monthly course completion percentage, Trend analysis, Region-wise course completion, Weekly target vs output status, Quality Audit percentage completion for various markets like USA, AUS, Canada, New Zealand, etc.
Performing User Acceptance Testing (UAT) for new project tools. Key responsibilities:
Campaign Setup: Setting up and configuring ad campaigns, including ad creatives, targeting, and bidding.
Ad Trafficking: Trafficking ad creatives, including image, video, and native ads.
Ad Serving and Tracking: Ensuring accurate ad delivery, tracking impressions, clicks, and conversions.
Invoice Generation: Creating and sending accurate invoices to customers.
Invoice Tracking: Monitoring and following up on outstanding invoices.
Forecasting Models: Developing and maintaining forecasting models. Reporting and Visualization: Creating reports and visualizations to communicate forecast insights.
Areas of Interest
Listening to music
Gardening
Travel
Reading
Yoga
Tableau projects: https://rb.gy/0emima
Achievements
Certifications
Tableau
Python
SQL
Education Background
Mahendra Engineering college for women
2017 – 2019
2020 – 2023
I received recognition for timely completion
of the LG tickets.
The project manager appreciated my
punctuality in submitting budget invoices
promptly each month.
Computer Science Engineering
Completed in 2015
2023 – 2024 I received appreciation from my manager for identifying more errors during UAT testing.
Key responsibilities:
Implementing on-page and off-page SEO strategies.
Keyword Research, Technical Optimization, Link Building, Analytics and Reporting, Competitor Analysis, SEO Audit and Recommendations, Local SEO, User Experience
Analysing website traffic and user behaviour reports using tools like Google Analytics and Google Search Console.
Setting up and launching digital marketing campaigns across multiple channels (display, video, mobile, etc.).
Uploading and managing ad creatives, including images, videos, and HTML5 assets.
Budgeting and Bidding: Managing campaign budgets, setting bids, and optimizing for performance.
Ad Serving and Tracking: Ensuring accurate ad delivery, tracking impressions, clicks, and conversions.
Reporting and Analysis: Generating and interpreting campaign reports, analyzing performance data, and providing insights. Paragon Digital Services SEO Analyst
2017 – 2019
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