Marketing Manager Project Management

Eugene S. Reed

Piscataway, NJ • 862-***-**** • **************@*****.***

Professional Summary:

Results-driven Marketing Manager with extensive experience in event project management, cross-functional team collaboration, and data-driven decision-making. Proven ability to lead marketing campaigns across inbound and outbound channels, leveraging CRM tools such as HubSpot, Drip Campaign, and Workflow to optimize customer engagement. Adept at translating marketing metrics into actionable insights for leadership, driving revenue growth and brand visibility in B2B environments. Skilled in market research, campaign development, and fostering customer engagement across digital and traditional marketing channels.

Skills

●Inbound & Outbound Marketing Campaigns

●CRM & Marketing Automation (HubSpot, Drip Campaign, Workflow)

●Data Analytics & Performance Reporting

●B2B Marketing & Sales Enablement

●Strategic Brand Positioning

●Lead Generation & Customer Acquisition

●Product, Artist, and Event Management

●Risk Management and Conflict Resolution

●Public Speaking and Communication

●Business Technology and Financial Planning

●Product, Artist, and Event Management

●Business/Entertainment Law and Contract Negotiations

●Marketing Strategy and Digital Campaigns

●Artist and Brand Development

●Media Publishing and Distribution

●Business and Data Analysis

●Staff Development and Training

●Managerial Accounting and Excel Data Reporting

●Executive Leadership and Team Management

Work History

Community Relations Specialist/Content Manager

College Achieve Paterson Charter School – Paterson, NJ

April 2021 – Present

●Developed and executed field marketing and enrollment campaigns, increasing school enrollment by 25% through targeted digital strategies and community engagement efforts.

●Managed and grew the school’s social media platforms (Facebook, Instagram, Twitter), resulting in a 30% increase in online interactions and student engagement.

●Spearheaded successful community outreach initiatives, including door-to-door campaigns and community events, directly contributing to an 18% increase in open enrollment for key programs.

●Utilized Workflow for project management, ensuring streamlined campaign execution and reporting to leadership.

Communication Specialist

Felician University – Lodi, NJ

June 2022 – Present

●Developed and executed communication strategies that enhanced the university’s brand visibility, leading to a 20% increase in student inquiries and engagement.

●Created and distributed content across multiple platforms, including newsletters and the university website, resulting in a 35% increase in traffic to key informational pages.

●Planned and executed university events and promotions, boosting participation by 25% through targeted outreach and community activations.

●Utilized marketing automation tools such as HubSpot and Workflow to track engagement and streamline outreach efforts.

A&R / Assistant Tour Manager

RGF Productions – Wayne, NJ

August 2016 – March 2021

●Led field marketing activations for independent and major-label artists, promoting album releases and tour stops through retail partnerships with Against All Odds, Robin Jeans, and experiential marketing events.

●Managed album budgets, reducing annual production costs by 15% through strategic negotiations.

●Coordinated multi-city tour logistics, including travel, accommodations, and promotional events, ensuring seamless execution.

●Worked with media/press teams to increase artist presence, leading to a 20% increase in press coverage during tours.

●Developed and executed internet marketing strategies, driving a 40% increase in website traffic through targeted campaigns.

Director of Marketing

Divine Aid Family Services – Bloomfield, NJ

May 2014 – June 2016

●Developed marketing strategies that increased brand awareness of home healthcare services, driving 30% more inquiries and referrals.

●Coordinated a successful networking event that educated 70 clients and attracted 8 prospective vendors and donors, resulting in a 20% increase in funding and partnerships.

●Used negotiation and communication skills to sell home healthcare services, leading to a 15% increase in client acquisition.

Content Manager and Script Writer

Benjamin & Joe Productions LLC – East Orange, NJ

April 2018-Present

●Develop scripts for films, TV, commercials, and marketing campaigns, ensuring engaging storytelling.

●Manage content creation and marketing campaigns, maintaining brand consistency and high-quality output across platforms.

●Collaborate with clients and production teams to align content with creative objectives.

●Oversee multiple projects, meeting tight deadlines while delivering high-impact results.

●Research audience trends to craft targeted, resonant narratives.

●Mentor junior writers and interns, fostering skill development.

Education

Bachelor of Arts: Commercial Marketing, 2006

Montclair State University - Montclair, NJ

Key Highlights:

●Successfully leveraged Workflow to manage marketing and event project plans, ensuring seamless coordination.

●Spearheaded retail B2B enablement by negotiating merchandise placements and marketing collaborations with Against All Odds, Jordan Brand, and Robin Jeans

●Extensive field marketing and event management experience, including tour management, brand activations, and grassroots outreach.

●Proven expertise in strategic campaign development, utilizing CRM and automation tools to optimize engagement and sales.

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