E-Commerce Real Estate

Benoit Pecqueur

**************@**.*** - 213-***-**** - Scottsdale, AZ - linkedin.com/in/benoit-pecqueur Executive in Operations & Revenue Integrator Driving Scalable Growth, Operational Excellence, and Revenue Acceleration Execution-focused operational and revenue leader (2x founder with successful exits, VC- and PE-backed) with 25+ years of experience scaling SaaS, e-commerce, manufacturing, real estate, advertising, AdTech, and renewable energy ventures. Expert in orchestrating cross-functional execution, eliminating operational inefficiencies, driving compliance, and aligning strategic plans with measurable KPIs. Delivers scalable systems, process automation, and disciplined financial management to accelerate growth, improve margins, and enable sustainable competitive advantage.

• Optimized $50M+ budgets cut operating expenses 15 % and boosted financial efficiency 12 %.

• Directed 300+ global staff; productivity up 25 %, project turnaround down 30 %.

• Led AI-enabled process optimization, integrating data across systems and automating operations, cutting manual workflows by 40% and increasing revenue by 18%.

• Led ERP-driven cost recovery, reclaiming $2M from supplier overpayments and securing $500K in annual savings through contract restructuring.

Core Competencies

Executive Leadership: Strategic Planning, Business Process Reengineering, Change Management, Performance Improvement, Workflow Automation, Stakeholder Management, GTM Strategy, M&A, Contract Negotiation, Risk Mitigation, Team Building Digital Transformation: AI Technology Implementation, Digital Transformation, Workflow Automation, Data Integration, CRM Systems, ERP Systems, Data Warehousing, Business Intelligence, Machine Learning, E-Commerce (Shopify, Amazon Seller, Walmart, Facebook) Financial Acumen: Budget & Forecast, P&L Management, KPI Tracking, Cost Control, Risk Management, Financial Modeling, Fundraising, ERP, Contract Review, Cost Tracking, Financial Reporting Marketing & Revenue: Revenue Strategy, GTM, Digital Marketing, SEO, CPC, Google Ads, Facebook Ads Manager, Email Marketing, Social Media Management, Lead Generation, Conversion Rate Optimization Operations & Project Management: EOS Management L10 EOS, Workflow Automation, Process Optimization, Lean Management, N8N, Operational Efficiency, Process Streamlining, Resource Utilization Leadership Experience

The Carin Nguyen Real Estate Network (CNREN), Scottsdale, AZ Executive Ops Partner – Fractional CHIEF REVENUE OFFICER & Business Integrator March 2025 – May 2025 Scope: Administered multi-state brokerage operations, implementing a centralized contract system across 5 offices, increasing contract accuracy to 96%. Team Size: 90 agents, 4 offices. Annual Volume: 700+ transactions ($547M in Transactions)

• Engineered and deployed centralized contract system for 5 offices, raising contract accuracy to 96% and slashing error-driven risk.

• Built a contract compliance automation that reviewed 187+ deals in 60 days, flagged 600+ issues, and reduced processing time by 3 days.

• Automated reporting across operations and sales using Looker, Google Cloud, and GPT saving 20+ staff hours weekly and delivering real time visibility into P&Ls and agent performance.

• Rolled out EOS across departments; implemented weekly scorecards and meetings that improved follow-through and accountability.

• Automated cross-platform workflows with 203+ AI modules integrating FollowUpBoss, Sisu, OpenToClose, Make.com, and OpenAI driving compliance, reporting, and daily ops execution.

• Instituted KPI-driven scorecards, improving ROAS 15% and aligning marketing spend to revenue objectives.

• Documented all systems, workflows, and automations, including CRM, compliance checks, and reporting.

• Connected Zillow Flex to internal systems, improving lead follow-up speed by 45% and increasing conversion rate by 18%.

• Problem-Solving Highlight: Transformed fragmented compliance and lead response workflows into a unified, AI-powered system accelerated execution and revenue capture while reducing operational risk. Novel Energy Solutions, St. Paul, MN

CHIEF REVENUE OFFICER & Information Technology CRO/CIO April 2024 – January 2025 Scope: Executed initiatives in the renewable energy EPC sector (Solar Farms 1-10 MW). Engineering, Procurement, Construction across 5 states. Team Size: 391 employees Budget: $185M. Promoted to lead and manage the entire company budget for fiscal year 2025, overseeing capital allocation and strategic financial planning across all divisions.

• Reduced operational expenses by 15% by identifying cost-saving measures through financial analysis and market analysis while managing P&L, budgets (operation/corporate budget $52M, Construction $133M) and tracking KPIs.

• Directed passage of Senate Bill 143; unlocked $20M+ private capital, created 100+ green jobs in under 12 months.

• Coordinated technology expansion, integrating NetSuite and implementing a Lakehouse data warehouse, enhancing data accessibility by 80%.

• Operated a scalable data warehouse (Azure SQL and Fabric), integrating NetSuite, Procore, Monday, Vista, and Power BI, optimizing data management for over 380K files.

• Saved $2.8M by auditing and renegotiating software licensing contracts within 7 months.

• Problem-Solving Highlight: Unlocked actionable, organization-wide analytics from siloed systems streamlined compliance, reporting, and capital deployment for large-scale renewable projects. WakeBallast - Phoenix, AZ

VP OF OPERATION & REVENUE / MARKETING. (Co-Founder) October 2015 – January 2024 Scope: Manufacturing, E-commerce & Amazon B2C, Government Contracting, Acquired.

• Navigated the acquisition of WakeBallast in 2023, achieving a 40% annual expansion rate, solidifying market dominance.

• Launched digital product lines powered by AI contributing to a 20% increase in overall revenue and expanding into untapped markets.

• Engineered proprietary algorithms for advertising campaigns, driving a 50% improvement in ROI and boosting market penetration.

• Drove financial performance by leading budget and forecasting activities, P&L management, KPI tracking, and cost control initiatives; improved overall profitability by 18% within 3 years.

• Leveraged lean manufacturing principles to reduce inefficiency by 40%, while improving delivery timelines by 30%, aligning operations with strategic goals.

• Led contract negotiations and RFP with BAE systems, Boeing, NASA, and U.S. Military (Air Force, Navy, Marines), representing 38% of sales growth.

• Problem-Solving Highlight: Solved manufacturing bottlenecks and high cost of iteration, directly impacting win rates on government contracts and market share expansion.

Recketzing.com Bdrocks.com – Los Angeles, CA

INFORMATION TECHNOLOGY CONSULTANT March 2010 – September 2015 Scope: Fashion E-commerce B2C, App Development.

• Launched and marketed the Shopify app Zing, attracting over 10,000 users and increasing platform engagement.

• Increased channel sales by 75%, contributing to $16 million in annual revenue by managing Amazon and Walmart seller accounts.

• Captured 700K+ email subscribers within the first year through highly targeted email campaigns, driving a 40% increase in sales and improving customer engagement by 20%.

• Problem-Solving Highlight: Addressed low engagement and high return rates by overhauling digital funnel, CX, and retention strategy. AdDynamix – Los Angeles, CA

CHIEF EXECUTIVE OFFICER (CEO) Founder August 1998 – May 2009 Scope: Digital Advertising, CPC Ad Network, Ad-Tech SaaS, Acquired by Lycos. Team Size: 78 employees Budget: $24M Raised two rounds of venture capital, driving rapid scale and organizational growth

• Architected the first CPC ad network, raised VC equity funding and scaling the company to $24M in annual revenue.

• Orchestrated the strategic acquisition of AdDynamix by Ybrant Digital/Lycos, increasing shareholder value to a successful exit, resulting in $10M+ in returns.

• Processed a high-volume SQL database, leading a cross-functional team of 84 professionals to deliver superior ad-serving technology.

• Revamped the ad-serving engine, reducing load time by 50% and lifting CTR by 35%, powering $48M in campaigns for brands like AT&T, Disney, WebMD, GM, Ford, Sony Pictures, Realtor, Microsoft.

• Secured strategic SaaS partnerships, expanding distribution channels and accelerating annual revenue growth by 135%.

• Managed, served and optimized 1.5 billion ads display per month for major brands. Technical Skills

CRM Systems: Salesforce, SaaS, CRM, Hubspot

EOS Management L10 EOS, Project Management, Process, Lean Project Management: Trello, Microsoft Project

Cloud Platforms: AWS, Microsoft Azure, Google Cloud Platform Data Analytics: Power BI, Google Analytics, Excel

Development Environments: Business Analytics, Operations research, HR, Finance, P&L

Digital Marketing: Google Ads, Facebook Ads Manager, SEO, CPC Social Media Management: Hootsuite, Buffer, Sprout Social Email Marketing: Mailchimp, Constant Contact, Klaviyo SEO Tools: SEMrush, Moz, Ahrefs

Process Improvement: Sigma, Make, N8N

Finance: Budget & Forecast, P&L, KPI, Cost tracking, Risk Management, Fundraising, ERP, Contract review

Education

Bachelor of Business Administration, Marketing — IDRAC Business School (France) International curriculum with specialization in strategic marketing, business analytics, and leadership. Certifications

Scrum Master Certified (SMC) Certified Blockchain/Web3 Marketing Expert Blockchain Council Certified Operations Manager (COM) Microsoft Cybersecurity (SC-100) Microsoft Certified ChatGPT Expert Blockchain Council OpenAI Member: Microsoft Founders Hub (Azure, SQL, OpenAI) LANGUAGES: Native English, Native French.

Contact this candidate