Business Development Digital Marketing

COREY MCCORT

503-***-**** Phoenix, AZ ************@*****.*** www.linkedin.com/corey-mccort

EXECUTIVE LEADER

STRATEGIC PROFILE

High-impact executive leader with a world-class track record of driving growth, maximizing operational performance, and executing transformative commercial strategies across Fortune 500, privately held and private equity backed companies. Proven ability to attract, develop, and retain top talent, lead organizations through complex change, and optimize both matrixed and functional structures. Recognized for opening new markets, reducing costs, and delivering enterprise-wide process improvements. Trusted by boards, executive peers, and teams for deep expertise in business development, strategic marketing, enterprise planning, executive communications, workforce alignment, and high-stakes negotiations.

Proven track record in negotiating high-value, complex deals and contracts, revitalizing underperforming business units, and executing market penetration strategies that deliver sustainable, long-term growth. Fully accountable for P&L leadership, strategic budgeting, operational excellence, and cost optimization.

Board & Stakeholder Collaboration: Adept at partnering with Boards, investors, C-suite leaders, key decision- makers, and government agencies (local, state, and federal) to shape and implement high-impact regional and national initiatives.

Performance Management: Expert in designing and executing profit-driving initiatives, scalable business plans, standardized operating models, accurate KPIs, and continuous improvement programs.

Talent Leadership: Skilled in recruiting, developing, and mentoring high-potential talent, cultivating strong leadership pipelines, and building high-performance cultures that advance organizational goals.

Operational & Revenue Growth: Driven to maximize revenue performance through cross-functional teams, advanced training programs, operational precision, and achievement of aggressive growth and quality standards. CORE COMPETENCIES

Culture Building & Employee Engagement ● Strategic Planning ● Operational Excellence ● Commercial Strategy & GTM Execution ● Strategic P&L Management ● SEO, SEM & Digital Marketing Excellence ● Target and Chanell Marketing ● Turnaround Strategies ● Market Penetration ● Market Trends & Agile Adaptability ● Expense Controls ● Business Forecasting ● Vendor Relations Business Analysis ● Major Account Expansion ● M&A Integration ● Portfolio Management ● Risk Management ● C-Level, Investor & Board Communications ● Public Relations ● New Business Development ● Financial Analysis ● Contract Negotiations ● Team Motivation & Development ● Client Relations ● Budgeting

EMPLOYMENT & ACCOMPLISHMENTS

CATALYST GROUP, PHOENIX, AZ (2024-Present)

CEO/Founder

Catalyst Group is a boutique consulting firm focused on partnering with organizations to drive performance improvement and enterprise value creation. The firm specializes in operational transformation, commercial strategy, pricing excellence, marketing optimization, digital revenue generation, and building high-performance safety cultures. Through hands-on engagement and data-driven insight, Catalyst Group helps clients unlock growth, enhance profitability, and build scalable, resilient business models.

Partner with businesses ranging from $20M to over $1B in annual revenue to drive enterprise transformation, sustainable growth, and EBITDA expansion.

Deliver tailored strategies that accelerate results through operational efficiency, commercial realignment, and digital enablement.

Lead organizational design and leadership development initiatives to build scalable structures, align teams, and enhance execution across all functional areas.

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PENHALL, IRVING, TX (5/2024-12/2024)

Chief Commercial Officer / Senior Vice President

Recruited to architect and lead the commercial go-to-market strategy for a 170+ person team, driving organic revenue growth through enhanced account management, strategic business development, high-impact estimating, marketing optimization, and disciplined project execution.

Reversed Companies Commercial Strategy resulting in an LTM Decline in Project Revenue through a re-allocation of sales assets bifurcated to focus on Current Customer Retention, Organic growth and share of wallet expansion & Explosive New Business Development and customer Acquisition focus. o Declining Backlog EOM September 2024 of 23M (Lowest monthly backlog - 3 year trend) o Backlog EOM November 2024 42M

o Accomplished with stop-gap utilization of Leadership assets focused on Project Pursuits and Acquisition

Re-designed and Re-deployed current CRM system to better meet company growth needs and user interface without the investment in new software.

Identified that the company’s current, core business keyword and SEO ranking is #14 nationwide; also partnered with strategic digital marketing partner, BMG 360 with year-end target of improving SEO footprint, online presence, new data analytics and reputational ranking for key decision-making.

Defined #14 overall national ranking and launched plan to achieve Top Five status with new digital marketing partner, improved keyword SEO footprint, online presence and new data analytics for key decision-making, yielding $1.6M in monthly revenue.

Hired new Director of National Accounts to stand up a new national account platform and replace original model, removing barriers to drive national revenue into the organization.

Developed an open API integration to create accountability and process around new business leads a CRM platform pushing automated notifications for leadership action.

Reduced call abandonment rate of 37% to less than 2% in August, 2024 after centralizing call center processes across three US time zones and improving customer experience.

Implemented New Call Rail Software across the enterprise creating visibility into key KPI’s and metrics to drive performance, improvement, accountability and Customer Experience. UNITED SITE SERVICES, WESTBOROUGH, MA (2021-2024)

Executive Vice President

Progressively promoted through RVP roles in the US Mountain and East Regions to this position because of excellent job performance, focusing on redesigning and realigning commercial strategy within new structure. Headed the West Region with 1,600+ employee across all business disciplines. Managed eleven direct reports and 1,600 staff in all sales, service delivery, account expansion, customer service and business operations, representing $190M in yearly EBITDA and $750M+ in topline sales. Instituted new SOPS and commercial processes to optimize performance.

Spearheaded the smooth consolidation of US Mountain and West territories into “New West Region” that accounted for 70% of top-line revenue and 75% of EBITDA.

Expanded EBITA contribution margins for “New West” from 41% to 45%+ through Q2, FY2024 before transitioning out of the company.

Selected to take over worst-performing East Region in 2022 and fully rebuilt its infrastructure, sales team and senior management to completely turn around negative EBITDA performance.

Reversed worst-performing Mountain Region in 2021 to “Region of the Year” status in 2022 with $16M in EBITDA vs.

$9M target; also recruited and deployed high-value senior talent.

Drove TRIR sub 1.0 to 0.87 for the West region; also reduced operating costs by $2.8M+ annually through headcount reduction in positions and eliminated redundancies; also handled property consolidation and strategic relocation to reduce overhead and elimination of under-utilized capital. PAGE 3 of 4

Assumed leadership of the struggling Russell Reid Non-Hazardous Waste division during East Region turnaround, driving EBITDA improvement from $1.2M to $3.8M within 12 months through strategic customer analysis, pricing optimization, and operational discipline.

Following the successful Mountain Region turnaround, was asked by the CEO to assume control of the East Region in addition, stabilizing operations, rebuilding leadership infrastructure, and positioning the business for a smooth handoff to a new RVP once performance was restored.

CARSON, PORTLAND, OR (2014-2021)

COO, 2016-2021

Oversaw nine division leaders and 320+ sales, operations and admin staff in coordinating all business development tasks for $950M in annual revenue. Primary contact for corporate strategy and goal setting for each division – Fuels, Lubricants, Equipment, HVAC, Carwash, Retail/Industrial Solutions and Transload. Focused on providing training and mentoring resources for employees at all levels to peak performance.

Aggressively drove organic growth and M&A strategy that expanded annual revenue by more than 200% between 2014 and 2020 against intense competition.

Expanded residential HVAC platform by launching a ground-up commercial division, scaling it to $2.5M in revenue within 24 months before strategically divesting to sharpen portfolio focus and redeploy resources to support and fund the company’s aggressive M&A strategy.

Dramatically turned around negative annual organic sales growth since 2014 and achieved double-digit targets YOY, despite COVID pandemic market conditions.

After promotion, inherited 1.65 MOD rate and avoided risk category by reducing MOD rate to 1.25 with 2020 rate at world-class level – 0.84.

Centralized corporate dispatch driving for significant yearly savings and delivered more efficiencies, scalability and customer performance; also decreased recordable injuries with standard return-to-work program.

Successfully organized and headed strategy to turn around and correct failed deployment of new ERP package, along with MS Dynamics CRM platform; also rolled out On-Board Computing (OBC) and Drive-Cam solutions across all eight company divisions.

Vice President – Sales and Marketing, 2014-2016

Directed six sales/marketing leaders, six operational leaders and over 70 multi-discipline staff in leading seven of eight divisions – Fuels, Lubricants, Equipment, Carwash, HVAC and Retail/Industrial Solutions, representing over 65% of total company revenue. Handled all aspects of tactical/strategic planning to meet aggressive performance goals. Identified and coached top performers in maximum productivity and higher positions.

Brought on to fully reorganize corporate sales structure into more targeted acquisition and retention mix; also built out the company’s first Marketing Department from scratch with new leadership, processes, e-commerce and social media.

Achieved 128% Volume vs. Target and 169% Net Income vs. Target in 2014 and 112% Volume vs. Target and 148% Net Income vs. Target in 2015.

Skillfully re-branded company’s 70-year-old image with leading-edge, high-impact message, along with overhauling corporate website, instituting SEO metrics and updating all marketing materials.

Developed strategic plan to establish and staff company’s first Pricing department from scratch, focusing on margin and profit growth efforts.

Effectively transitioned company from Sage CRM to MS Dynamics CRM platform in 2014. WASTE MANAGEMENT, FRANKLIN, TN (2007-2014)

Director of Sales, 2010-2014

Managed nine sales leaders and over 100 sales and admin team members in generating new revenue across nine US states, representing $468M in yearly volume. Planned and administered marketing strategies, organizational improvements and program deployment. Target areas included Manufacturing & Industrial, Construction, Commercial Property, SMB, Food & Retail, Public Sector, Education, Healthcare and Waster Conversion Technology. PAGE 4 of 4

Appointed member of elite “Circle of Excellence” in 2011 and named “Top Performing Sales Director of the Year” for generating $122M EBIT, or 18% YOY.

Standardized sales and training processes to increase conversion rates and revenue growth, achieving #1 ranking in company for 28% higher revenue improvement YOY in 2011 and 21% in 2012.

Specially chosen to organize and administer strategic projects, including company rollout of Construction Services Integrated Model (CSIM), improving revenue by 16%; setting up new Salesforce CRM platform; and collaborating with McKinsey & Company to enhance environmental and sustainability branding.

As Top Talent Manager, finished prestigious “National Waste Management Leadership Forum” in 2011-2012 for deep achievements in Sales, Marketing, Finance, Strategic Process and Operations Capabilities. Market Area Sales Manager, 2007-2010

Oversaw four field sales managers, two sales coordinators, 41 sales staff and one admin support in executing all aspects of new business development, customer service and strategic planning. Held full P&L accountability for $212M in annual revenue. Established standardized customer save and offer approval matrix. Created and led Concentrated Marketing Effort (CME) team of top performers to handle all regulatory functions in volatile CA market.

Ranked as “Most Improved Area” in 2009 one year after joining company and quickly transitioned into new and very complex industry; also enhanced EBIT from $84M to $96M in 2009, despite very poor economy.

Completely restructured Construction and Port-O-Let divisions and eliminated $500K in yearly losses, achieving $250K in first-year in profitability and creating CSIM model for companywide adoption.

Efficiently consolidated inbound Call Center operations with Inside Commercial Representative model, increasing revenue by 37% within first six months, while reducing customer abandonment by 73% YOY and achieving $127K in annual savings.

Succeeded in turning around Northern CA and NV markets through hands-on leadership, better processes, more standardization and target marketing, delivering 14% YOY growth and exceeding budget by 107%. G&K SERVICES, PHOENIX, AZ (2003-2007)

Senior District Sales Manager

Directed two field sales managers, two sales coordinators, 14 sales professionals, one admin staff and $1.87M budget.

Delivered 103% of plan for FY07 and 101% for FY06; also instrumental in developing and launching new product,

“ProSura,” resulting in additional new market offerings.

Selected as one of two top sales leaders to collaborate with Logic Opera in design and introduced an advanced Tele- Prospecting process, as well as advanced selling training, “Counselor Sales Professional,” for top performers. RELATED EXPERIENCE

Held regional sales management roles with such market leaders as Aramark Uniform Services, Cintas Corporation, Sports Display and Coca Cola Consolidated.

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