Digital Marketing Graphic Designer

NATACHIA LAURENDINE

Creative Consultant Multimedia Designer Graphic Artist Brand Strategist

McKinney, TX

***************@*****.***

972-***-****

https://www.linkedin.com/in/natachia-laurendine-70a892105

https://www.natachiadesigns.com

PROFESSIONAL SUMMARY

Experience Creative Consultant, multimedia designer, and graphic artist with over 30 years of expertise in brand development, visual storytelling, motion graphics, web design, digital marketing, and print collateral. Proven success delivering award-winning advertising campaigns, corporate branding, packaging design, and interactive multimedia content across industries including healthcare marketing, education, government, tourism, entertainment, and hospitality. Skilled in Adobe Creative Suite (Photoshop, Illustrator, After Effects, InDesign), video editing, animation, and branding strategy to create compelling visual communications that increase brand visibility and engagement.

CORE SKILLS & TOOLS

- Multimedia & Motion Graphics (Adobe Creative Suite, Final Cut Pro, Keynote, iMovie)

- Branding & Corporate Identity Development

- Print & Packaging Design (Illustrator, Photoshop)

- Digital Marketing & Social Media Content Creation

- Campaign Strategy & Creative Direction

- Illustration & Visual Storytelling

- Project & Client Management

KEY ACCOMPLISHMENTS & EXPERIENCE

Freelance Creative & Multimedia Designer 2018 – Present

Delivering innovative branding, digital marketing campaigns, motion graphics, video production, and web content for diverse clients,

elevating brand identity through visual storytelling and interactive multimedia.

ARGO Richardson, TX

Multimedia Designer 2016 – 2024

Led corporate branding, marketing collateral, motion graphics, and digital animations. Developed visual identity guidelines, infographics,

social media graphics, and website visuals to improve brand consistency and digital engagement .

Blue Cross Blue Shield (TX, NM, MT, IL)

Graphic Designer II 2001 – 2016

Produced healthcare advertising, internal communications, branding campaigns, and patient engagement materials. Recognized for

creating award-winning healthcare marketing campaigns and employee communication visuals.

Art Director & Senior Designer Roles

Directed creative projects for GMc+ Advertising, Casino Magic, Sazerac Liquor, and others, specializing in brand identity, packaging design, advertising campaigns, promotional materials, and print collateral.

EDUCATION

Bachelor of Fine Arts in Graphic Design – University of New Orleans

Additional coursework in Visual Communication at University of Louisiana at Lafayette

RECENT AWARDS & CERTIFICATIONS

- 2020 American Graphic Design Award (Motion Graphics – ARGO Connects Explainer Video)

- Multiple Graphic Design USA awards in healthcare marketing, motion graphics, and branding

- ADDY Awards, Healthcare Advertising Awards, Packaging Industry Honors

Languages

English (Fluent)

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