Business Development Social Media

James C. McGathey

**********@*****.*** • 339-***-**** • www.linkedin.com/in/jimmcgathey/

BUSINESS DEVELOPMENT BRAND MARKETER CUSTOMER FIRST MINDSET

Dedicated business development professional with nearly three decades of experience in global brand strategic marketing, sales, client relationship development, and member engagement. Motivated self-starter with drive to further learn, master new skills and help others succeed. Expertise in high-touch client satisfaction, retention, sustainable and reliable pipeline growth, accounts management and overall customer success. Solutions and data-driven curiosity coupled with blue sky vision and entrepreneurial spirit. Professional Musician.

SKILLS

●Technical: Adobe Suite, Calendly, Slack, Microsoft 365 suite, including PowerPoint & Excel

●Business Development: Salesforce, ADP, Hubspot, Sunwave CRM, Constant Contact

●Demand Marketing: Digital Content Creation, Digital Cinematography and Canva

EXPERIENCE

Director, Clinical Outreach Newton, MA April 2025 – Present

Asteroid Health

●Generated 100% organic census growth through second quarter 2025.

●Leveraged relationship development, marketing and sales skills/experience by cultivating high value, new strategic partnerships and sustainable referral sources.

●Served as practice’s public relations liaison for state & local government officials and organizations.

●Fostered average 25%+ growth in net new followers/audience on social media (Linkedin) 17.1% in 30 Day period.

Community Care Coordinator, Millbury, MA October 2023 – April 2025

Praesum Healthcare

●Trained and helped manage new Community Care Coordinators.

●Secured Collaborative Care agreement between Praesum and Reliant Medical Group.

●Contributed towards 60% pipeline growth through first quarter 2024.

●Leveraged relationship development, marketing and business development skills and experience towards prospecting high value new accounts and referral sources.

●Collaborated with Marketing to increase conversion rates by 45% on inbound and outbound sales

●Senior member of twelve person BD team with hyperfocus on net new organic referral sources.

Regional Growth Manager, Boston, MA December 2022 – November 2023

Symbian Health

●Developed and executed company’s outbound campaign strategy on B2B niche vertical.

●Supervised and lead Account Executive team in all prospecting and outbound activities.

●Collaborated with Marketing team to increase conversion rates by 5% on inbound and outbound sales efforts.

●Proactively researched and prospected to help develop pipeline by 35% and increase enterprise successful market penetration.

●Increased company social media presence and followers to achieve 20% organic growth.

Expert Medical Services Coordinator/Senior Team Leader, Boston, MA April 2015 – February 2023

Teladoc Health Inc. (Legacy Advance Medical)

●Managed high volume member engagement and exceed client performance guarantees by 25%

●Provided consistent best-in-class support to 50 clients, members and team associates

●Refined member engagement best practices through critical analysis and testing

●Supported account management and sales team by developing sales prospect pipeline by 15% year-over-year

●Drafted and submitted RFPs in support of General Manager’s prospecting and retention efforts, increasing recurring revenue by 20% year-over-year

●Managed Annual Health Fair program resulting in 20% elevated brand and services awareness

●Devised and implemented inaugural convention and trade show strategy and presence. Delivered under micro-budget of $10,000

Board Member, Remote, MA January 2020 – Present

Future Youth Records

●Curated and developed celebrity influencer strategy for global 501(C) (3) organization

●Produced digital content for member engagement and donor prospecting initiatives, growing customer base by 10% month-over-month

●Cultivated and developed 4 key relationships every quarter with prospective supporters and industry allies

●Increased social media presence +120% average organic growth followers on Linkedin

Digital Content Producer and Corporate Meetings Professional, Boston, MA October 2007 – 2019

A Better Resolution

●Successfully staged and executed average of 75 large-scale corporate meetings, events and town hall meetings per year.

●Direct and produce high impact, compelling digital content for client’s marketing and sales efforts

●Member of ABR staff of four in on site urgent troubleshooting and problem-solving addressing event production challenges as they arise

Marketing/Artist Relations Manager, Norwell, MA August 1998 – October 2007

Avedis Zildjian Company

●Key contributor to all marketing and communications efforts for global musical instrument maker

Legal Assistant, Boston, MA April 1993 – August 1996

Hutchins, Wheeler & Dittmar

●Legal assistant serving team of forty litigators at legacy Boston firm.

EDUCATION

Digital Cinematography Professional Studies, Maine Media College, Rockport. ME

Multimedia Production Professional Studies, Emerson College, Boston

Bachelor of Science, Northeastern University, Boston

Member, Alphi Phi Sigma,Omega Epsilon Chapter-National Criminal Justice Honor Society

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