Data Analyst Social Media

Swati Chauhan

Phone: +91-868*******

Email: ***************@*****.***

LinkedIn: https://www.linkedin.com/in/swati-chauhan-8a00b6151 CONTACT

PROFESSIONAL

EXPERIENCE Adceptive Media

Data Analyst Jan 2025 - Present

Website and traffic performance: Total website visits, unique visitors, traffic by source (paid, organic, referral, direct, social), Bounce rate, avg. session duration, pages per session, top landing pages, conversion rate (visitor lead, visitor customer)

Lead Generation and Sales: no. of leads generated, CPL (Cost Per Lead), Lead Conversion Rate, Qualified Leads (MQLs, SQLs), Customer Acquisition Cost(CAC), Sales Revenue Generated, Revenue per Lead

Campaign & Channel Performance: Campaign ROI, Click-Through Rate (CTR), Cost per Click (CPC), Impressions, Ad Spend vs Budget, ROAS (Return On Ad Spend), Top performing Ads/Creatives

Social Media KPIs: Followers Growth Rate, Engagement Rate

(Likes/comments/shares), reach and impressions, click from social, top performing posts, social conversions

Email marketing KPIs: Email open rate, click through rate, unsubscribe rate, bounce rate, conversions from email

Client Satisfaction and retention: Client retention rate, churn rate, client lifetime value (CLTV), Net promoter score, Avg. project duration, Upsell/cross sell revenue. Operational/Internal KPIs: Billable hrs vs non-billable hrs, profit margin per client, utilisation rate of team, project delivery time, Employee productivity metrics. TECH SKILLS Power BI, SQL, Excel, Azure, Visualizations, Python Data Analyst with 6+ years of financial services experience, specializing in digital marketing analytics and performance optimization. Currently at Adceptive Media, driving data-driven insights across web analytics, lead generation, campaign ROI, and client retention. Microsoft-certified in Power BI and Azure with proven ability to transform complex data into actionable business strategies. Strong operational background managing high-volume transactions and cross-regional projects, bringing both technical expertise and business acumen to analytical roles. PROF. SUMMARY

EDUCATION

MMDU, Ambala Kurukshetra University

MBA 2017-2019 Bachelor of Commerce 2014-2017

Managed Tab account opening, KYC documentation, and customer service operations

Handled net banking activation, cheque administration, and routine filing duties HDFC Bank

Project Trainee June 2018 - July 2018

Led clearing operations at Cheque Shoppe Ambala for 15 branches since October 2019. Processed around 1,500 cheques daily through technical scrutiny, scanning, and verification. Resolved queries and maintained processing timelines while conducting branch training visits.

Handled Re-KYC processing for account updates including address changes and other customer-requested modifications.

Managed account opening for savings and current accounts across Chandigarh, J&K, Himachal Pradesh, and Punjab. Handled Tab banking operations and KYC verification for approximately 80 accounts. Coordinated between branches and RPC while providing training on new guidelines.

ICICI Bank

Deputy Manager June 2019 - Nov 2024

CERTIFICATIONS Power BI Data Analyst Associate

PL-300 Microsoft

Azure Fundamentals

AZ-900 Microsoft

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