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Home Care Health

Location:
Grand Rapids, MI
Salary:
$160,000
Posted:
September 09, 2025

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Resume:

CONTACT INFO

616-***-****

*********@*****.***

Hudsonville, MI

@michelle-herron-

62a54811

EDUCATION

Bachelor of Science

Health Care Administration

1995

Michelle Herron

SUMMARY

Developed relationships with area physicians, Social Work discharge planners, nurse case managers, and multiple other referral sources necessary for sales and marketing development. Twenty-five years of experience in outside sales and marketing with prior experience in long- term care.

GOAL

To plan and organize marketing strategies and programs to meet sales goals for a company that has a vision and mission which promotes and influences quality care in the local community.

WORK EXPERIENCE

Agewise Eldercare Solutions, Owner/Operator

JUN 2015 - PRESENT

● Developed self-owned business by utilizing reputable relationships with local nursing homes, assisted living, home care agencies and hospitals.

● Assist those who seek help in accessing care for elderly or persons with safety risk if at home alone.

● Collaborate with discharge planners from hospitals and rehabs to assure safe discharge planning.

ACE Home Health Care, Director of Marketing

JAN 2012 - JUN 2015

● Increased Medicare and private pay referrals by marketing territory and increasing insurance contracts.

● Attended RINC meetings to increase automobile insurance cases.

● Worked with hospital discharge planners to assure immediate response was given to new referrals.

Advanced Professional Home Care, Director of Marketing JAN 2009 - JAN 2012

Arcadia Home Care / Prariestone, Marketing Director JUN 2007 - JAN 2009

Hearthstone Assisted Living, Community Relations Director NOV 2002 - JUN 2005

The Laurels of Kent, Director of Marketing

AUG 1997 - NOV 2002

Metron of Lamont, Nursing Home Administrator

JUN 1996 - AUG 1997

CERTIFICATIONS

NCCDP

Certified Dementia Practitioner

2023



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