Social Media Digital Marketing

David Lee

Location: Cherry Hill, NJ Cell: 201-***-**** Email: ***************@*****.*** LinkedIn: DavidLeeBiz Summary

David Lee is an accomplished digital marketing consultant with 10+ years of experience in digital marketing, brand analytics, and creative production at various agencies and global brands. With an MBA in Marketing and Information Systems, along with certificates in data management analysis and paralegal studies, he excels in delivering data-driven solutions for evergreen content, full-funnel campaign execution, and brand lift study reporting.

As a subject matter expert in digital platform (web, social, ads) best practices, David crafts engaging content specifically for several industries, effectively integrating influencer partnerships to enhance brand favorability, web traffic, and revenue. He employs advanced analytics and social listening tools to extract insights, driving strategic decision-making.

David collaborates seamlessly with cross-functional teams, content creators, and business units to refine and optimize a brand’s social media strategy. Passionate about emerging technologies like AI, AR/VR, and trends in social media/industry, he continuously seeks to innovate through test-and-learn campaigns. Professional Experiences

Marketing Consultant December 2010 – Present

David Lee Consulting LLC Remote - NJ, US

- Partnering with agencies and brands to build out their marketing programs to deliver services like website, social, ads, and content.

- Developing content for websites and social media channels with tools like Loomly, ClickUp (like Adobe Workfront), Canva, and Capcut.

- Managing projects for website builds within WordPress, Shopify, and other platforms.

- Managing projects around using and developing CRM platforms for clients like HubSpot and GoHighLevel.

- Presenting analysis and insights on web analytics, social metrics, paid media campaigns, and overall marketing performance.

- Performing fractional marketing specialist duties while executing on marketing and technology initiatives for the clients.

- Developed LinkedIn outbound messaging strategy and campaigns for agency clients and agricultural tech firm. Social Media Lead July 2022 – June 2024

eBay Motors Remote - CA, US

- Partner with cross-functional teams including brand, merchandise, comms, events, and growth teams.

- Ideate and brief concepts in global brand platform standards using AirTable, Slack, and Monday.com (project management tools)

- Creating influencer short-form content for channels like TikTok, Instagram, Instagram Stories, and YouTube Shorts.

- Presenting analysis and insights on social earned/owned channels via Sprinklr, Sprout Social, and Meltwater.

- Develop vendor and influencer relationships via LinkedIn outbound messaging within campaign ads and Sales Navigator

- Saved the team $500K in resources/personnel in 1 year and developed cross-promoted cross-category content.

- Increase social media overall engagement by 30% and posting cadence by 1.5X within 6 months. Achieved the highest engaged post in Motors history with 15x engagement over the benchmark. Social Media Manager January 2022 – September 2022 BASF Corporation Remote - NJ, US

- Collaborate with the media comms team on Corp comms messaging and content for external/internal distribution.

- Established branded content for corporate comms and different verticals, increased 150% in social metrics with just a 10% increase in content posting through the 365-calendar content plan.

- Publishing and moderating the social channels for the BASF brand and business units via LinkedIn, Facebook, Twitter.

- Managed LinkedIn outbound messaging on corporate communications to professionals externally and internally.

- Development of presentations for the internal team to align on social strategy, analytics, and content plans.

- Editing social content videos/graphics/photos with Canva, Adobe Premier, and Photoshop for graphics, images, and video for email and social campaigns.

Director of Social Media August 2020 – June 2021

TheDrive.com & CarBibles.com Remote, NYC, US

- Managed/trained a team of two Social Editors to cover automotive and military media to foster engagement among enthusiasts' communities.

- Established marketing SOPs and digital tech stack for the marketing dept.

- Development of short video content derived from trends and viral content.

- Exercising low-cost and efficient media production on photo/video/graphic content.

- Implemented marketing traffic to media sites strategy via social and search, +30% social traffic within 2 months. Social Media Marketing Manager April 2020 – August 2020 Hyundai Global (Scholz&Friends Agency) Remote, Berlin, Germany

- Managing social media marketing campaigns and media ads to improve overall engagement and sentiment for the brand.

- Develop and present marketing research on products and competitors to execute data-driven insights into our content plan.

- Producing social content for the 52 weeks of the year for the brand and specific product lines.

- Facilitating executive and agency execution meetings with a global team coordinating multiple time zones. Community Manager, Content Experience April 2018 – October 2018 LinkedIn New York, New York

- Identify, activate, and motivate community builders for LinkedIn across multiple segments and industries.

- Drive adoption of content creation products through direct outreach to the LinkedIn community of professionals.

- Organize webinars and workshops to help creators, and support community-driven events.

- Build guides for best practices and how to collect examples of great content.

- Measure results and use data to prioritize future investments. Digital Solutions Architect October 2016 – March 2018 Nissan Global/Nissan USA (TBWA Worldwide, Nissan United, Chiat/Day) New York, New York

- Manage consulting meetings with regional teams on social media marketing and set up enterprise platform tools.

- Managed clients’ engagement optimization across all digital media platforms and marketing activations.

- Managed relationships with influencer networks and curated engaging content for social channels + saving cost.

- Developing strategies from social analytics for driving progressive engagement from target audiences. Digital and Social Media Manager January 2014 – July 2016 Pirelli Tire North America LLC New York, New York

- Improving the overall social media operations, planning, reporting, organic creative, and strategy (influencers & sponsorships)

- Managing digital media, SEO, US Website content, and setup of ad campaigns.

- Surpassed company benchmark goals over by 10% for 2014 & 2015 on all social media channels (FB, TW, IG, YT)

- Work on creating a dynamic team environment to collaborate with PR, Sales, Sponsorship, and Events teams Education

University of Tennessee: Knoxville 2023

Program Advisor for UTK Digital Marketing Certificate Program Online Montclair State University 2017

MBA, Management of Information Systems & Marketing Upper Montclair, New Jersey

Data Collection & Management Graduate Certificate Rutgers University 2012

Entrepreneurship Pioneers Initiative (EPI4) Newark, New Jersey Montclair State University 2009

B.S. in Marketing and Management Upper Montclair, New Jersey

Paralegal Certificate

Skills

Data Analytics & Visualization

Website SEO Optimizations

Web Analytics & Metrics

Meta Ads & Analytics

WordPress Design

Digital/Web Audits

CRM Specialist

Content Producer/Design

Google Apps & Microsoft Office YouTube Ads & Analytics QA Processing Community Management Sprinklr, Meltwater, Sprout Social LinkedIn Ads & Analytics GDPR & ADA Compliance Review

Publishing Blogs and Social

Content

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