SKILLS
• Business management
• Event Planning & Execution
• Vendor & Client Relations
• Budgeting & Purchasing
• Project management
• Marketing & Communications
PROFESSIONAL EXPERIENCE
Sales Manager / Owner
Mia Evie Weddings — Calgary, AB 2013 – Present
• Founded and operated a successful boutique wedding décor company, managing full-cycle operations including planning, logistics, and client communication
• Designed marketing materials and launched an e-commerce website to expand reach and showcase services
• Coordinated vendor negotiations, inventory purchasing, and on-site event execution for multiple clients
• Maintained high client satisfaction through personalized service and detail- focused delivery
Territory Manager
Hallmark Canada — Alberta & BC 2007 – 2009
• Managed a portfolio of retail accounts, increasing regional sales by aligning product strategy with seasonal promotions strategic solutions for customer requirements
• Conducted site visits to train store teams, oversee inventory, and implement merchandising plans
Collaborated on store openings, contributing to planning and visual set-up Nancy Hui
Calgary, AB
*********@*****.***
SUMMARY
Results-driven marketing and events professional with over 10 years of experience in event coordination, client relationship management, and small business operations. Proven ability to lead high-impact projects, execute promotional campaigns, and foster strong community engagement. Passionate about contributing to purpose-driven organizations through strategic planning and excellent service.
Territory Manager – Western Canada
Rubbermaid / Little Tikes Division 2005 – 2007
• Oversaw 20+ retail accounts across Western Canada, from Victoria to Winnipeg
• Strengthened client relationships through consistent support, resulting in increased product adoption and revenue
Presented new product lines at trade shows and in-store demos Marketing Representative
Market Mall (Cadillac Fairview) Calgary, AB 2004 – 2005
• Supported marketing campaigns through media planning, vendor coordination, and event execution
• Orchestrated large-scale events (e.g., Stampede breakfast for 6,000 attendees), increasing foot traffic by up to 50%
• Managed external vendor sourcing and internal communications to support campaign delivery
Marketing Representative
The Lodge at Valley Ridge (Diversicare) Calgary, AB 2003 – 2004
• Developed marketing strategies to attract new clients, contributing to a 20% increase in occupancy
• Coordinated facility tours, presentations, and open houses for prospective residents
Conducted market analysis to identify outreach opportunities EDUCATION
Bachelor of Commerce – Marketing
University of Calgary – Haskayne School of Business 2002 INTERESTS
Event design • Flower arranging • Volunteering • Piano • Reading • Community engagement