Customer Service Sales Representative

Shannon Fray

Raleigh, NC

Shannon Fray is an experienced sales and operations professional with a strong background in customer service, dealership management, and financial oversight, which makes him a natural fit for the Contract Sales Coordinator role at John Deere. He’s highly proficient in Microsoft Excel and comfortable navigating multiple systems, having worked in fast-paced environments where accuracy, critical thinking, and multitasking were essential. Throughout his career, Shannon has successfully supported dealer networks, processed complex sales documentation, and ensured contract and policy compliance. His personable approach, professionalism, and proven ability to learn quickly make him well-equipped to contribute effectively to your team.

Skills:

Sales Documentation & Processing

Customer Service & Communication

Dealership Operations

Financial Tracking & Departmental Accounting

CRM Systems

Team Coordination & Support

Multisystem Navigation

Microsoft Excel, Word, Outlook, PowerPoint

CRM Software

Java, HTML5, JavaScript (basic)

Inventory & Deal Management Systems

Professional Experience:

Receiver Jun 2014 – Marc 2025

UPS - Butner, NC

Received and inducted inbound shipments and mail into the warehouse system.

Sorted and distributed parcels and packages to designated internal departments.

Prepared international shipments with appropriate documentation and compliance.

Ensured timely processing by coordinating with logistics teams and adhering to schedule.

Sales Representative Aug 2018 – Jun 2024

Southern States Subaru - Raleigh, NC

Conducted full-cycle automotive sales, including customer consultations, product presentations, and contract execution.

Utilized CRM tools to follow up with prospective buyers and schedule test drives.

Collaborated with the finance department to finalize deals and ensure accuracy in paperwork.

Maintained dealership standards in customer service and vehicle presentation.

Regularly exceeded sales quotas and received customer service accolades.

Salesperson of the Month / Lease Renewal Coordinator Apr 2011 – Jan 2018

Capital Ford - Raleigh, NC

Oversaw lease renewals and worked directly with returning customers to retain business.

Directed sales team operations, coached junior sales representatives, and coordinated department-wide initiatives.

Managed department accounting, tracked monthly income, and ensured proper documentation of deals.

Responsible for vehicle inventory management, staging, and display layouts.

Achieved consistent monthly sales exceeding 16 vehicles personally and up to 50 departments wide.

Sales Representative Apr 2010 – Apr 2011

Rooms Store - Raleigh, NC

Greeted and assisted walk-in and phone customers with furniture selection.

Delivered customized sales solutions based on customer needs and preferences.

Processed orders and ensured timely follow-up for delivery and satisfaction.

Lease Renewal Manager / Sales Representative Mar 2007 – Feb 2009

David O’Neal Chrysler Jeep Saab and Suzuki – Raleigh, NC

Supervised 3 administrative staff and 8-10 salespeople, ensuring smooth department operations.

Coordinated lease return schedules and initiated customer retention campaigns.

Managed monthly gross income ranging from $75K to $100K, with consistent net income over $50K.

Developed performance metrics and led department meetings.

Personally sold 256 vehicles in 2008 and 224 in 2007.

Sales Representative May 2006 – Mar 2007

Mark Jacobson Toyota - Durham, NC

Specialized in both new and pre-owned import vehicles.

Consistently met the monthly target of 18 units sold.

Provided exceptional after-sale support to ensure customer satisfaction.

Product Training Manager / Sales Representative Mar 2005 – Apr 2006

David O’Neal Chrysler Jeep Saab and Suzuki - Raleigh, NC

Facilitated weekly product knowledge sessions for the sales team.

Improved product literacy and sales performance across the department.

Maintained personal sales performance in the top 3 dealerships wide.

Sales Representative May 2004 – Feb 2005

Southern States Nissan - Raleigh, NC

Excelled in closing deals with walk-in and referral clients.

Topped dealership sales board for two consecutive months.

Maintained an average of 18 monthly car sales.

Loan Officer Feb 2003 – Oct 2003

First Residential Mortgage - Raleigh, NC

Originated mortgage loans for home purchases and refinancing via LendingTree.

Ranked second out of 151 national brokers based on finance fees generated.

Led the North Carolina regional office in origination performance.

Sales Representative Jan 2002 – Jan 2003

Water Resources International - Raleigh, NC

Sold residential water purification systems in rural North Carolina.

Performed in-home consultations and water quality assessments.

Closed an average of eight systems per month.

Marketing & Operating Manager Mar 2001 – Nov 2001

Def Jam Recording - Raleigh, NC

Created marketing materials and coordinated nightlife promotions.

Established partnerships with artists and record labels like Def Jam.

Managed club capacity in accordance with safety regulations.

Sales / Street Team Promotions Apr 2001 – Oct 2001

Def Jam Recordings - Raleigh, NC

Promoted platinum-selling hip-hop artists on college campuses.

Leveraged peer networks for event promotions and record sales.

Education:

NC State University

Studied Computer Science

Millbrook High School

Diploma

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