Digital Marketing Graphic Artist

MAYOWA EMMANUEL ADEDOKUN Arpa

Graphic Artist/Digital Marketing Specialist

** ********** ******, ******, ****, Ogun State, Nigeria

+234 705-***-****, 080*-***-****

***************@*****.***

Innovative and proactive Graphic Artist with extensive experience in FMCG and pharmaceutical brand communications, corporate visibility and effective digital marketing campaign deployment. Over a decade of expertise in leading creative teams to deliver cutting-edge visual communication materials for marketing campaigns, including traditional and digital. Proven track record in product packaging design and development, notably contributing to Nigeria’s first WHO prequalification of SP tablets. Creative, collaborative, and goal- oriented, with a robust foundation in visual communication and consumer engagement with appreciable attention to details.

CORE COMPETENCIES

• Product Packaging Development

• Pharmaceutical Marketing Strategy

• Corporate Communications & Brand Visibility

• WHO-GMP Awareness & Global Health Positioning

• Visual Identity & Creative Development

• Digital & Traditional Media Strategy

• Conference & Event Planning

• Stakeholder Engagement

• Cross-Functional Team Collaboration

PROFESSIONAL EXPERIENCE

Swiss Pharma Nigeria Limited (Swipha), Lagos, Nigeria Marketing Services Manager

Dec 2018 – Present

• Oversee the creative development of packaging materials for over 70 Brands/SKU

• Lead the design and implementation of marketing strategies across multiple pharmaceutical brands and therapeutic portfolios

• Develop and deploy full digital marketing campaign to improve brand awareness, recall and induce trial

• Supported Swipha’s transformation into Nigeria’s first WHO prequalified manufacturer for Sulfadoxine- Pyrimethamine (SP) tablets through development of top standard packaging design and related support visuals

• Manage internal and external communications to boost corporate visibility and brand trust nationwide

• Oversee the production of both promotional and marketing CLMs, branded contents, and internal brand standards for continuous HCP engagement

• Direct marketing support for national product launches, online webinars, Digital campaigns, email marketing, regulatory engagement, and corporate events. Key Achievements:

• Successfully developed visual materials and managed Swipha’s exhibitions and participation at over 35 annual health events/conferences

• Developed and revamped the packaging visual outlook of Swipha product brands into a modern and aesthetically appealing packaging

• Implemented the launch plans for 13 different product brands creating visibility among over 800 HCPs across 5 different regions Pan Nigeria

• Awarded for Diligence in driving company-wide corporate visibility and commitment to business success

• Long Service Award Recipient for consistent contribution and dedication at Swipha Sep 2010 – Sept 2017 Hello Products Ltd. (Marketing Services Manager) Aug 2009 – Aug 2010 Smooth Promotions (Head, Graphics Unit) Dec 2008 – July 2009 Adwise Integrated Resources Limited (Production Assistant) June 2006 – Oct. 2008 Linesworth Limited (Art Director 1) Mar 2005 – June 2006 Resnova Advertising Ltd. (Visualiser) Mar 2004 – Feb. 2005 Queen Elizabeth School (NYSC – Fine Art Teacher) EDUCATION

1997-2002 – Ladoke Akintola University of Technology, Ogbomoso, Oyo State B.Tech. in Fine and Applied Arts (Second Class Honours, Lower Division) 1988-1983 – Dairy Farm Secondary School, Agege, Lagos Senior School Certificate Examination (SSCE)

LEADERSIP TRAINING

• Developing Effective Leadership Through Managerial Accountability

• Value Based Leadership Course

CERTIFICATIONS & MEMBERSHIP

• Certificate in Digital Marketing – Pan-Atlantic University

• WHO Prequalification Process Training – Participant

• Associate Member, Advertising Practitioners Council of Nigeria (APCON) TECHNICAL SKILLS

• Microsoft Office Suite

• CorelDRAW & Corel Suite

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere) VOLUNTEERING & LEADERSHIP

• Collaborated with the Marketing Team and other internal teams to plan and execute programs and events including Sales Conferences, CSR Programs, and Annual Health Conferences, other Swipha’s corporate events,.

• Active contribution to internal branding engagements, campaigns and public health awareness initiatives. LANGUAGES

• English (Proficient)

• French (Basic)

REFEREES

To be provided on request

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