AI-Powered SEO & Growth Marketing Leader

MARY W FARRELL

**** ******** **** *********, **** 44124 216-***-**** **************@*****.***

https://www.linkedin.com/in/mary-w-farrell

https://mary-w-farrell-seo-professional.lovable.app/ SUMMARY

AI-Powered SEO & Growth Marketing Leader with 10+ years of comprehensive, high-level SEO experience including organic, technical, AIO, national, local, content, digital PR, UX, and ecommerce. Develop strategy driven by data and implement cutting-edge industry best practices. Proven success and measurable results in increasing visibility, engagement, and conversion through advanced AIO GEO strategies. Build and lead high-performing, collaborative teams and direct cross-functional initiatives to achieve marketing results. WHAT SETS ME APART

Proactiveness: Take initiative to drive progress.

Creativity & Innovation: Identify new, efficient, and effective solutions to improve outcomes. Resilience: Adapt quickly to change and develop practical workarounds that keep projects moving. Optimistic Outlook: Spot opportunities within challenges and maintain positive momentum. Calculated Risk-Taking: Make informed, confident decisions that support strategic goals. Continuous Learning: Pursue new skills, tools, and knowledge to elevate performance. Bias Toward Action: Advance projects decisively instead of waiting for perfect conditions. Customer-Focused Thinking: Understand stakeholder needs to build solutions that deliver real value. Clear Communication: Convey information in a precise, direct, and easily understood manner. PROFESSIONAL SEO EXPERIENCE

Cloud Seed Digital Marketing SEO AIO Agency SEO Director - Consultant 2012– Present

AIO, Organic SEO, Technical SEO, Local SEO, National SEO, Content, Digital PR, UX

• Design and implement comprehensive, enterprise-level SEO strategies informed by advanced data analysis, industry benchmarks, and cutting-edge techniques that drive sustainable growth, strengthen brand authority, increase share of voice, and ensure alignment with corporate business objectives.

• Advise a wide diversity of clients, including B2B, B2C, e-commerce, SaaS, tech, fintech, cybersecurity, Web3, and international organizations, tailoring strategies to industry-specific challenges and growth objectives.

• Integrate cutting-edge AI Optimization (AIO) and GEO strategies to future-proof client websites against evolving search algorithms in dynamic global digital environments.

• Directed technical audits and partnered with dev teams to implement recommendations for improving Core Web Vitals, crawl efficiency, schema, and site performance.

• Lead content audits to recommend content optimizations, cannibalization issues, and develop effective keyword clusters.

• Track and report KPIs including organic sessions, rankings, conversions, and generative search visibility using GA4, GSC, Looker, SEMrush, and Ahrefs

• Lead and mentor high-performing cross-functional teams spanning marketing, creative, engineering, and executive leadership, cultivating a culture of innovation, accountability, and collaboration, and respect that delivers measurable business outcomes.

Head of Search Engine Optimization & Content James Scott Farrin Personal Injury Law 06/2023 – 06/2025

AIO, Organic SEO, Technical SEO, Local SEO, Content, Digital PR, UX

• Developed and executed AI-driven SEO, GEO, and AEO strategies, improving organic performance by 30%.

• Managed cross-functional teams to deliver AI/LLM marketing initiatives, achieving a 40% boost in user engagement and 65% lift in branded traffic.

• Expanded site architecture by 300+ pages, optimizing metadata, UX, and navigation for search intent and local relevance.

• Conducted quarterly technical SEO audits to enhance crawl efficiency and Core Web Vitals.

• Spearheaded branding and demand generation campaigns (webinars, testimonials, interactive tools) that increased impressions by 600%.

Senior SEO Professional Bruce Clay SEO Agency

07/2022 – 06/2023

Organic SEO, Technical SEO, Local SEO, National SEO, Content

• Led SEO strategy for six enterprise clients (SaaS, fintech, healthcare, ecommerce, multi-location franchise) worth over $1T combined.

• Directed on-page optimization, schema implementation, Core Web Vitals improvements, and UX-driven content optimization.

• Managed complex domain and CMS migrations ensuring zero loss of organic traffic.

• Delivered comprehensive SEO audits and action plans for global B2B and B2C clients. Digital Marketing Director Dynamics Online National Digital Marketing Agency Organic SEO, Technical SEO, Local SEO, National SEO, Content, Social, UX, PPC 02/2020 – 07/2022

• Managed SEO and content programs for enterprise SaaS and e-commerce clients, increasing organic traffic by 30% on average.

• Directed a 15-member digital marketing team with a $5M+ budget.

• Led content and CRO initiatives improving email engagement by 50%.

• Advised national clients on UX, content, GEO targeting, and AI-assisted content generation. Senior Manager, Digital Marketing Cherub’s Blanket Ecommerce, Organic SEO, Technical SEO, National SEO, Content, Social, PPC 01/2006 – 02/2020

• Owned end-to-end digital marketing strategy across SEO, PPC, email, and social, driving 20% YoY growth.

• Enhanced search visibility by 40% through UX-informed SEO strategy and content optimization.

E-commerce Manager All City Candy

Ecommerce, Organic SEO, Technical SEO, Local SEO, National SEO, Content 04/2017 – 06/2019

• Led comprehensive website optimization project which included site architecture restructure, internal linking, on-page SEO, local SEO, and social branding.

• Delivered 600% online sales growth within 10 months through data-driven SEO and CRO strategies.

• Managed $200K ad budget across Google Ads and social campaigns. EDUCATION

M.A., Business – University of Pittsburgh

B.A., Modern Foreign Languages – Kenyon College

SKILLS

SEO GEO & Content Strategy: Organic, Technical, On-page, Off-page, Local SEO, AIO, LLM, AEO GEO, Schema, Keyword Strategy, Content Optimization, CRO, A/B Testing, UX Design AI Agents/ LLMs: Gemini, ChatGPT, Copilot, Perplexity, Claude Analytics: GA4, GTM, Looker, Search Console, Agency Analytics, BrightLocal, Matomo, Hotjar Marketing & Automation: HubSpot, Salesforce, Klaviyo, Mailchimp Tools: Semrush, Ahrefs, Screaming Frog, Moz, Braze, Surfer, MarketMuse, SEO Clarity, Contentful, Jasper, Writesonic, Clearscope, FigPii, Optinmonster, Yext, Hootsuite, Web3 Platforms: WordPress, Webflow, Headless CMS, Shopify, Lovable Digital Ads / PPC: Google Ads, Social Ads, LinkedIn Ads, ABM Project Management: Monday, Trello, Clickup, Asana PROFESSIONAL TRAINING AND CERTIFICATIONS

Coursera

Data Storytelling with Power BI. Advanced Microsoft Power BI, AI in Digital Marketing GenAI for Customer Journey Mapping, GenAI for Personalized Marketing at Scale GenAI for Customer Insights, GenAI for Customer Communication Specialty Google Training

Google Search Console Learning, Google Analytics Academy, Google My Business Certification, Google Search and Display Ad Certifications

SEMrush Academy

SEO Certification, Technical SEO, Content Marketing Fundamentals, Keyword Research, Local SEO, Mobile SEO, Role of Content

LinkedIn Learning

Advanced Google Analytics 4 (GA4), International SEO, Technical SEO, Communicating CX Value to the C-Suite, Leading with a Growth Mindset

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