Marketing Coordinator with Brand & Campaign Leadership

Elio Ohep

**** *. ***** *****, *****, AZ

602-***-**** - ********@*****.***

Professional Summary

Bilingual marketing executive with over 40 years of leadership across the Americas in media strategy, brand positioning, and business communications. Proven track record in growing audiences, revitalizing brands, and leading multidisciplinary teams across tourism, finance, broadcasting, and energy. A strategic thinker and storyteller trusted by global media (BBC, Al Jazeera, RFI) and sought-after for market insight, creative impact, and educational leadership.

Core Competencies

Brand Strategy & Integrated Campaigns

Advertising & Digital Media Planning

Multicultural & Multilingual Marketing

Stakeholder, Investor & Public Engagement

Content Development & Editorial Direction

B2B/B2C Growth Strategy & Business Development

Public Relations & Corporate Communications

Higher Education Promotion & Student Recruitment

Marketing for Financial, Energy & Transportation Sectors

Team Leadership & Talent Development

Marketing & Communications Experience

Partner & Senior Consultant Bello, Durán & Ohep – Caracas, Venezuela (Nov 2022 – Present) Guided brand repositioning, editorial storytelling, and stakeholder outreach strategies for clients in the public and private sectors. Delivered cross-border communications plans that increased audience trust and engagement across Latin American markets.

Founder, Director & Editor EnergiesNet.com – Remote (Dec 2021 – Present) Launched a global editorial platform covering energy, business, and policy. Developed original content strategy, branding, and media outreach. Elevated visibility across professional networks and industry media in both Spanish and English.

Director / Dean Instituto Universitario AVEPANE – Caracas, Venezuela (2019 – 2022) Directed communications and public engagement for a multi-campus academic network. Repositioned the institutional brand to attract new stakeholders and align academic identity with national workforce priorities.

Director / Dean Instituto Universitario de Mercadotecnia (ISUM) – Caracas, Venezuela (2010 – 2016) Led marketing strategy, public affairs, and student engagement for one of Venezuela’s premier academic institutions in advertising and marketing. Oversaw all recruitment, PR, and branding initiatives.

Founder, Director & Editor Petroleumworld.com – Global (1999 – Present) Created a bilingual digital media brand focusing on Latin American energy and geopolitics. Managed content strategy, advertising sales, editorial direction, and reader engagement.

Country Manager Dow Jones – Telerate – Caracas, Venezuela (1997 – 2000) Oversaw Venezuelan market development for this global financial intelligence firm. Led client-facing promotions, market reactivation campaigns, and executive-level presentations for institutional clients.

Marketing Manager Bolsa de Valores de Venezuela – Caracas, Venezuela (1993 – 1997) Developed the Exchange’s first brand identity, investor education materials, and public confidence campaigns. Promoted capital markets through events, media relations, and regional roadshows.

Marketing Manager Viva Hipertelevisión – Caracas, Venezuela (1991 – 1993) Led on-air campaign strategy, sponsor development, and viewer engagement. Coordinated cross-platform advertising and high-profile program branding.

Marketing Manager Sonográfica – Caracas, Venezuela (1990 – 1991) Designed artist launches, tour promotions, and retail campaigns for a leading Venezuelan music label. Built public momentum around releases through print, radio, and event marketing.

Director General & Owner Elio Ohep & Asociados – Caracas, Venezuela (1987 – 1991) Offered brand consultancy for clients across tourism, air travel, finance, and entertainment. Designed integrated campaigns and advised on communications strategy at the executive level.

Accounts Director Merida & Asociados Publicidad – Caracas, Venezuela (1988 – 1990) Managed corporate accounts in tourism, publishing, and transportation logistics. Delivered campaign planning and creative direction in both B2C and B2B contexts.

Founder & Director PM&C Publicidad – Caracas, Venezuela (1987 – 1988) Founded boutique agency specializing in advertising and media for tourism boards, hospitality operators, and consumer brands. Executed positioning strategy and visual identity for clients entering new markets.

Operations Manager PASA – El Nacional – Caracas, Venezuela (1985 – 1987) Led the nationwide distribution of El Nacional, The Daily Journal, and over 25 magazines. Ensured coordinated logistics, audience expansion, and fulfillment strategy for one of Venezuela’s premier press agencies.

Academic Appointments

Adjunct Professor – Marketing & Transportation CUFM, Universidad Metropolitana – Caracas Created and taught courses in marketing strategy, brand communications, and campaign design. Emphasized project-based learning with real-world client simulations and media pitch experiences.

Education

MBA – Marketing & Transportation Kellogg School of Management, Northwestern University

BBA – Marketing & Management Loyola University New Orleans

Specialist – Educational Institution Management Universidad Metropolitana (UNIMET), Caracas

Executive Certificate – Hydrocarbon Business IESA, Venezuela

Languages

Spanish (Native)

English (Professional Proficiency)

French (Basic)

Leadership & Community Engagement

Mentor – OSCASI Foundation (2017–Present)

Tutor – Reto Universitario (RETO U) – National Winner (2023–2024), Finalist (2025)

Center Promoter – SUPERATEC (2015–2016)

June 29, 2025

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