Aspiring Social Media Specialist

Allison

Licciardi

Orlando, FL • 561-***-**** • **************@*****.***

Digital Portfolio

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Education

University of Central Florida June 2022-Dec 2025

Bachelor of Arts in Communication, Business &Professionalism Track

● Minor: Mass Media

● Burnett Honors College Scholar

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Experience

Podcast Host & Producer, I Hope This Finds You Well May 2025-Present

● Writes, records, edits, and publishes weekly episodes on Spotify and Apple Podcasts

● Builds a brand identity and grows audience via Instagram and TikTok

● Conducts solo episodes and interviews, developing authentic voice and storytelling style

● Promotes episodes using platform analytics and engagement insights Content Creator, Handshake Jan 2025-May 2025

● Produced three weekly videos focused on career development and college lifestyle

● Engaged with 40+ other student creators per week to increase reach and brand presence Social Media Coordinator, Carolyn’s Creationz May 2024-Aug 2024

● Created and scheduled content across Instagram, Facebook, Pinterest, and LinkedIn using SEO strategies

● Increased profile views by 30% over the off-season using targeted hashtags, captions, and location tags

● Managed content calendar and ensured cross-platform consistency and relevance Marketing Coordinator, Commercial Building Consultants Feb 2024-April 2024

● Rebranded digital assets and created a new brand kit (fonts, colors, voice)

● Designed graphics for social media and email campaigns in Canva

● Planned and marketed 3 webinars and promoted 4 new services via HubSpot Brand Ambassador & UGC Creator 2024-Present

● Creates UGC and submits early reviews for L’Oréal and About Me Skincare

● Promotes campaigns and products via discount codes, social reels, and platform-specific content ㅡ

Leadership &

Campus

Involvement

President, UCF Greek Council Executive Board April 2025-Dec 2025

● Leads an 8-member board and oversees all operations, strategic planning, and initiatives

● Liaison to Fraternity & Sorority Life office and co-developer of organizational goals Director of Public Relations, UCF Greek Council Sept 2024-April 2025

● Created and managed Greek Council’s digital content strategy

● Increased Instagram followers by 200+ and introduced member spotlight campaign

● Designed and distributed bi-weekly newsletters and digital ads Vice President, Alpha Epsilon Phi Sorority Beta Zeta Chapter Nov 2023-Nov 2024

● Oversaw operations, social media, PR, alumni relations, and merchandising

● Gained 1,000+ followers on Instagram and reached 380K+ views on TikTok during term

● Coordinated events and released six branded merch items

● Earned the 2024 Social Media Award from AEPhi National Headquarters at the 2025 Convention ㅡ

Skills

Social Media

Instagram, TikTok, Facebook, Pinterest, LinkedIn

Tools

Canva, Hubspot, Hootsuite, Procreate, Google Suite, Microsoft Suite Content

SEO, UGC, Copywriting, Email Marketing, Branding, Analytics ㅡ

Certifications &

Honors

● Hootsuite Platform Certification

● Her Campus Media Certified Content Creator

● NASPA Certified Peer Educator

● Youth Mental Health First Aid Certified.

● UCF Pegasus Gold Scholarship. Recipient

● Florida Bright Futures Academic Scholar

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