Marketing Leader with 11 Years of Impactful Growth
Resume:
Innovative and qualified marketing professional with 11 years of experience with distinguished performances in the Media, Dotcom, Print Media Real Estate, Industries.
Experience of making innovative products marketing plan, designing creative solutions and carrying out extraordinary marketing campaigns. Transformed/Digitized the age-old traditional business practices into streamlined integrated online processes.
Accomplished numerous marketing campaigns, which worked remarkably towards company goals.
Core Strengths
Marketing Strategy & Media Planning
Ideation and Conceptualization
Product Development, Launches & Management
ATL & BTL Activities
Managing Events & Exhibitions
Public Relation & Media
Sponsorship & Alliances
Internal & External Brand Communication
Functions Handled
Product Marketing
Content Marketing
Creative Management
Product Launches
Vendor Management
Printing /Collaterals
Digital Marketing
Planning & Forecasting
Agency Management
Website Management
ROI Calculation
Competition Analysis
PROFESSIONAL EXPOSURE
Associate Manager – Marketing
Quikr Realty Ltd. / HDFC Realty Ltd. April 2016 – Ongoing
Responsible for developing Annual Marketing plan for developers & HDFC realty & managing ROI for lead generation through 360 marketing, which includes: Marcom, CorpCom, ATL & BTL and PR.
Key Responsibilities
Develop Communication Strategy for HDFC Realty
Assisting the Head of Brand Management
Managing all ATL/BTL activities-
- Branding for the Group (logo, brand guidelines, website, brochure, flyers, emailers, occasional cards)
-Brand Custody - logos, brochures, marketing collaterals for overall company group brands
Managing events at local events
Responsible for managing all 360 degree communication
Responsible for analyzing results from campaign and tracking ROI from the campaign.
Strengthen brand positioning by checking current brand association.
Managing team of
1) Creatives, Copy of Ad releases- coordinate and work closely for creative concept
2) Offline Advertising Executive
3) Online Advertising Executive
External coordination with vendor, agencies to execute desire marketing activities
Responsible for doing monthly competitive analysis.
Managing all Online marketing campaign- SMM,SEM, GA in order to generate leads
Handling PR communication for brand through PR agencies & excel brand presence in relevant market.
Marketing Manager
People Interactive India Pvt Ltd. July 2008 – December 2014
Responsible for developing new Franchisee, company owned centers and Business Partner for the company. Laid down the Road Map, Projections and Plans for each product and business line. Managed 360 marketing, which includes: Marcom, CorpCom, ATL & BTL and PR. executed multiple joint promotions, cross promotions with various brands.
Key Responsibilities:
Develop National marketing calendar & budgets for Shaadi.com centres business units(Retail Marketing & Branding Offline)
Media Buying Decisions
Assisting the Head of Brand Management.
Managing all ATL/BTL activities
Conceptualization of new BTL and Sales Promotion ideas.
External Coordination with the external vendors, suppliers(Printers, Agency).
Internal Coordination with Intra Departments to support Advertising Functions
Responsible for managing and executing marketing /advertisement plan across media channels to support new Shaadi.com Centres.
Identification and co-ordination with local BTL Agency
Effective brand communication
Managing team of
1)Creatives, Copy of Ad releases- coordinate and work closely for creative concept
2) Accounts, billing and MIS reporting
3) Advertising Executive
Responsible for managing all 360 degree communication.
Responsible for analyzing results from campaign and tracking ROI from the campaign.
Responsible for doing monthly competitive analysis.
Strengthen brand positioning by checking current brand association.
Product Marketing to reach out end consumer.
National Coordinator
Zee Interactive Learning System Pvt Ltd. January 2007 – July 2008
Key Responsibilities:
Developing Media Plan for New Kidzee center`s.
Coordinating entire media activities of all the business partners.
Developing the Existing business partner.
Supporting the new upcoming business partners.
Training the new business partners.
Managing all the operational level activities of existing Franchisees
Research Analyst
DNA- Daily News & Analysis October 2004 – March 2005
Key Responsibilities
Analyzed the market for customer needs.
Devised strategies to increase the market base.
Lead a team to enhance the market reach
Regularly analyze the improvements that have been done
EDUCATIONAL EXPOSURE
2005-07 MMS, VIVA-IMS, University of Mumbai. Distinction
2002–05 Bachelors of Management Studies, University of Mumbai, Distinction
2001-02 H.S.C, Mumbai Board, Maharashtra. First Class
1999-00 S.S.C, Mumbai Board, Maharashtra. First Class
PROJECT DONE
Live project for FUN FIESTA MULTIPLEX
Project Title: Increasing Operational efficiency Of a Multiplex
Live project on AMUL Products for TATA ECONOMIC CONSULTANCY SERVICES
Project Title: COMPETITIVE ADVANTAGE OF AMUL PRODUCTS
M.L.Dahanukar College in Vth Semester of B.M.S. obtained Outstanding Grade.
Project Title: KAIZEN- Continuous Improvement
ADDITIONAL SKILL SET
1.Advertising and Public Relations from Wellingkar Institute of Management studies, in 2003.
2.Digital marketing course
SUMMER INTERNSHIP
Organization: Accutech Network System PVT LTD. May 06 – July 06
Project: Market Research for Company’s Product
EXTRA CURRICULARS
Co-ordinator in the Placement committee of VIVA Institute of Mgmt Studies
Project Chairperson for Workshop on Marketing Strategy in FMCG’s sector in VIVA Institute of Management Studies.
Senior Marketing In charge at “Pehchaan 2005”
Project Chairperson of “Movie spoof” at “Pehchaan 2005”
Participated in the management events held in various inter college festivals.
INTEREST: Dancing, I Playing Badminton, Carom, Cricket I Travelling
PERSONAL DOSSIER:
Birthdate: 24 November 1984 Marital Status: Married
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