Accomplished Channel Sales & Distribution Leader

AMIT KUMAR CHOLLI

***************@*****.*** +91-991*******

Assistant Regional Manager – Channel Sales & Distribution

AREAS OF EXPERTISE

TECHNICAL/IT SKILLS

CRM Tools: Salesforce, Zoho CRM

Reporting: Excel (Pivot Tables, VLOOKUP), Power BI Basics

Sales Tools: LeadSquared, SalesMate

MS Office Suite (Word, PPT, Outlook)

ACADEMIC CREDENTIALS

KEY HIGHLIGHTS

CERTIFICATIONS PROJECTS ACHIEVEMENTS

Channel Partner Development Program – Internal Sales Leadership Training

BTL Campaign Management – Executed multiple successful region-wide product activations.

Cross-Functional Sales Projects – Coordinated with Product, Finance, and technical teams to launch market-specific SKUs.

Best Performer – Sales Expansion – Saint Gobain Gyproc (FY 2018–19)

Star Sales Contributor – Saint Gobain (Retail & Project Category, 2021)

PERSONAL DETAILS

Date of Birth: 06-Dec-1983

Languages Known: Hindi, English, Bengali, Punjabi

Address: Delhi NCR, India

PROFILE SNAPSHOT

Accomplished sales leader with 15+ years of proven success in Channel Sales, Distribution Management, and Regional Operations, consistently achieving double-digit revenue growth in competitive markets.

Demonstrated expertise in sales strategy design, BTL promotions, and go-to-market execution, driving significant increases in customer engagement and brand positioning.

Skilled in managing dealer and sub-dealer networks, executing market development plans, and leading high-performing sales teams to exceed KPIs.

Proficient in key account negotiations, building long-term partnerships with contractors, dealers, CPWD/PWD, architects, and enterprise clients.

Adept at CRM tools, reporting systems (MIS), and commercial compliance, ensuring financial discipline, timely payment recovery, and operational efficiency.

Recognized for driving retail sales performance, leading training initiatives, and mentoring field sales teams across multiple territories.

WORK EXPERIENCE

Saint Gobain Gyproc – Noida Assistant Regional Manager Apr 2022 – Present

Spearheading strategic initiatives to meet and exceed regional sales targets across North India; driving BTL activities and brand visibility campaigns.

Managing project-based sales cycle including direct negotiations with contractors, institutional clients, and decision-makers to secure high-value contracts.

Collaborating with cross-functional teams (Logistics, Commercials, Specifications) to streamline workflows and enhance customer satisfaction.

Implementing incentive-led dealer campaigns and promotional activities to stimulate channel performance.

Area Sales Manager – Noida Apr 2020 – Mar 2022

Managed high-revenue dealers in North and East India, expanding volume sales and improving service delivery standards.

Facilitated training and joint sales visits with dealer staff, increasing field productivity and customer conversion.

Rolled out marketing initiatives to increase product trial, awareness, and preference among channel partners.

Asst. Area Manager – Siliguri (North Bengal) Jun 2015 – Mar 2020

Expanded sub-dealer footprint across North Bengal and Sikkim; tripled regional sales through focused market development and relationship-building.

Engaged directly with government departments (CPWD, PWD, MES) and architects to influence project specifications.

Captured market intelligence and addressed customer complaints via close coordination with technical support teams.

Key Achievements:

10% YoY sales growth in a mature market.

13% retail sales growth in Gurgaon-Faridabad.

33% increase in wholesaling revenue in 2 years.

3X growth in Siliguri market in 4 years.

Built a region-wide training framework improving product awareness and conversion.

Grindwell Norton Ltd. (Saint Gobain Group) Sr. Executive – Sales (Orient Division) Sep 2012 – May 2015

Oversaw Faridabad territory with focus on dealer conversion and network expansion.

Recovered payments and C-Forms to ensure clean commercial practices.

Conducted product trials and supported tailored solutions for key accounts.

INITIAL EXPERIENCE

Kent Europe Sales Executive Apr 2011 – Aug 2012

Developed market presence in Punjab, onboarding industries like IOCL Bhatinda, sugar mills, and cement plants for welding consumables.

BL Health and Safety Sales Executive Jan 2010 – Mar 2011

Targeted government institutions including Indian Railways, GAIL, SAIL for industrial safety products; drove tender specifications and technical demos.

DECLARATION

Hereby declare that all the information provided above is true and correct to the best of the AMIT KUMAR CHOLLI knowledge and belief.

AMIT KUMAR CHOLLI

(Signature, if required)

Channel Sales & Distribution

Market Development Strategy

Dealer / Retailer Engagement

Sales Forecasting & Planning

BTL/Trade Marketing Execution

Project Sales & Specification

Territory Management

Financial Compliance & Reporting

PGDBM – Marketing & Sales, National Institute of Management Technology, Ghaziabad

B.Sc., B.B College, Burdwan University, Asansol

2009

2005

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