Strategic Advisor for Private-Public Growth Initiatives

JEFF APODACA

310-***-**** ***@***********.*** linkedin.com/in/jeffapodaca

Strategic Advisor Business Builder ESG & Economic Development Leader Former Fortune 500 Exec Cross-Sector Innovator Impact-Driven Entrepreneur EXECUTIVE PROFILE

Dynamic business and community leaders focused on private-public partnerships with years of success launching ventures, scaling operations, and aligning cross-sector stakeholders around transformative outcomes. Former Sr. Executive for CBS, AOL, Univision, with a focus on providing strategic counseling for companies with business needs, government relations services, infrastructure, and capital outlay. A strong record with emerging and traditional industries with a diverse knowledge of various private sector industries, broadcasting, technology, innovation, energy, and education with a deep understating of political and government strategy and its inner working. Always striving to deliver high-quality outcomes, focused on advocating for client’s needs, with innovation, equity, and impact at the local, state, and national levels to maximize public impact.

Key Expertise: Talent Strategist Business & Sales Development Strategic & Capital Partnerships Organizational Scaling Integrated Private-Public Partnerships Coalition Building & Stakeholder Engagement Digital, Geo & SaaS Targeting ESG Innovation Government & Community Relations Integrated Strategy & Marketing

CURRENT INITIATIVES

Founder & President Apodaca Strategy Group (ASG) 2024–Present Advising & scaling small-mid sizes companies, private & public partnerships, lobbing & government relations, economic strategies & funding, and innovation.

• Scaling small businesses through capital access, business and regulatory strategy.

• Government relations and regulations, lobbying, capital improvements, community engagement. Partner & Chief Business Officer element6 Dynamics/Santa Fe Farms 2019–Present Leading decarbonization through regenerative, hemp-based industrial materials.

• Spearhead business partnerships, growth opportunities, product development, and overall business strategy, focused on bio-fiber carbon packaging, paper, napkins, towels, and building materials.

• Developed ESG-aligned partnerships and offset strategies using biochar and carbon sequestration.

• Positioned the company as a national voice in climate-smart industrial reform. Founder & President High Desert Hemp Co. / FathomNM 2019–2020 Founded and sold a vertically integrated hemp company to Santa Fe Farms in under two years. Co-Founder & Advisor Go-Station 2016–Present

Accelerating EV charging infrastructure across USA.

• Led early development, strategy and state partnership alignment.

• Supported infrastructure financing and site expansion. PRIOR EXECUTIVE EXPERIENCE

EVP, Mountain Region Univision Stations (Entravision) 2011–2016 Managed 15 TV, 20 radio stations and all digital properties across CO, NM, TX, AZ, NV, and KS.

• Led regional operations, news, sales, and marketing across TV, radio, and digital properties.

• Grew revenue and operations +15-30% annually over 6 years.

• Built community partnerships and increased regional revenue performance by +15% annually.

• Created partnerships with ESPN, NFL, NCAA, and local markets to drive viewership and revenue. SVP & GM Univision New Mexico 2010–2016

• Led NM operations, news and sales across 2 TV, 2 radio, and digital properties.

• Built community partnerships and increased NM revenue up $3M in 6 years to $10M operations.

• Built news team to #1 late news in NM vs English stations 2014-2016.

• Created partnerships with ESPN, NFL, NCAA, and local markets to drive viewership and revenue. Executive Roles Univision Corp, CBS Network, AOL Studios 1995–2010 (NY & LA)

(VP, Strategy Business Development Revenue Growth Content & Partnerships)

• SVP, Univision Corp (LA): Launched new digital and SaaS models, 28M users, grew multi- platform ad revenue to $400M+. ($1.4B valuation at acquisition)

• VP, AOL Studios (LA): Managed partnerships and business dev for national branded content; launched content with Movie & TV Studios partnerships.

• Ex, CBS (NY & LA): Business Development, West Coast sales & media operations, sports partnerships (NFL, NCAA, Olympics), & integrated strategies for CBS SportsLine and Digital. CIVIC & COMMUNITY LEADERSHIP

• Founder, UNM Children’s Hospital “Celebration of Life Fund” & Scholarships

• National Spokesperson, American Cancer Society

• Board Member: Innovate ABQ, YES Housing, ABQ Hispano Chamber, Greater Albuquerque Chamber of Commerce

• Advisor: APO Action Foundation, The New Mexico Project

• Candidate, Governor of New Mexico (2016–2018)

• Youth Mentor, Nonprofit & Sports Leadership

EDUCATION

B.A., Broadcast Communication & Business

University of New Mexico (UNM Football)

Additional Studies, Broadcast & Business

Southern Methodist University (SMU Football)

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