AI-Driven CRM & Marketing Automation Leader

LIZA NIPPER

AI + CRM MANAGER

n 904-***-**** )n **********@******.*** n Sylvania, GA, USA

n linkedin.com/in/liza-nipper-07371819

PROFESSIONAL OVERVIEW

Salesforce Certified CRM & AI Manager with 10+ years of experience leading CRM implementations, marketing automation, and digital transformation projects across Salesforce, HubSpot, and Go High Level. Skilled in prompt engineering, AI model training, and data labeling for machine learning systems. Experienced in integrating AI tools to enhance website performance, automate workflows, and strengthen data-driven content strategy. Passionate about bridging CRM technology with artificial intelligence to drive smarter, more efficient business outcomes.

WORK EXPERIENCE

AI Data Labeling Specialist – RWS / Red.ai (via Remotasks) 01/2023 – Present Remote

• Trained AI models through data labeling, annotation, and quality assurance for Red.ai.

• Gained advanced understanding of model behavior, prompt engineering, and natural language response accuracy.

• Created and tested custom GPTs in OpenAI to refine prompt structures and improve automation outcomes.

• Applied AI tools to streamline data analysis, optimize workflows, and enhance project efficiency. CRM & Sales Manager – Reliox Corporation

12/2023 – 09/2024 Remote

• Directed Salesforce, HubSpot, and Go High Level CRM operations, integrating AI-based analytics tools to optimize campaigns.

• Managed CRM migrations (Salesforce Ý Go High Level Ý HubSpot) with seamless user adoption.

• Developed automated dashboards and funnel reports to improve lead scoring and retention insights.

• Enhanced marketing efficiency through workflow automation and real-time data integration. Founder / CRM & Marketing Consultant – Savage Media LLC 01/2023 – Present Remote

• Built and deployed AI-powered CRM funnels across Salesforce and HubSpot.

• Managed $160K monthly paid ad spend generating $645K in revenue through optimized targeting algorithms.

• Designed automated conditional email campaigns improving retention by 23%.

• Implemented SEO and AI-driven content strategies attracting 11,000+ visitors and 160+ monthly conversions.

ACHIEVEMENTS

• Led 3 successful CRM migrations with 100% adoption.

• Boosted retention by 23% through workflow automation.

• Generated $645K monthly revenue from $160K ad spend.

• Improved conversion rates by 210% through funnel optimization.

• Increased web traffic to 11,000+ monthly visitors using AI-enhanced SEO.

• Enhanced AI model accuracy through data annotation for Red.ai. EDUCATION

Bachelor of Business Administration – Florida State College of Jacksonville B.S. in Graphic Design (Web Development Concentration) – Southern New Hampshire University CERTIFICATIONS

• Salesforce Certified Administrator

• HubSpot Certification

• Six Sigma Lean – Green Belt

TECHNICAL SKILLS

CRM Platforms: Salesforce, HubSpot, Go High Level

AI Tools: OpenAI GPTs, ChatGPT, Red.ai, Remotasks

Automation: Zapier, Make (Integromat), Workflow Design Marketing: SEO, PPC, Email Campaigns, Funnel Optimization Analytics: Google Analytics, HubSpot Reporting, Data Visualization Other: Prompt Engineering, Data Labeling, Model Evaluation

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