Data Analyst with 7+ Years in Marketing and Analytics
Resume:
NITYA RAJESH
Data Analyst
************@*****.***
**** ****** ***, *********, ******** 60
EDUCATION
Master of Business
Administration
Marketing & Finance
Anna University
June 2007 - May 2009
Chennai, India
CGPA- 7.5
Bachelor of Engineering
Electronics and Communication
Anna University Easwari
Engineering College
June 2002 - May 2006
Chennai, India
Percentage - 71
Higher Secondary
SBOA School
June 2001 - June 2002
Chennai
Percentage - 95.6
Awards
Topper in English and French;
SKILLS
Proficient in MS Excel, Figma,
Adobe XD, Miro and Familiar with
Power BI desktop, Tableux and SQL
Proficient in Shopify -Retail
Application
Google certified in Google Analytics
and Digital Marketing (Current)
CAREER OBJECTIVE
A highly motivated person having 7 years of industry experience, currently looking forward to resume my professional career. Certified analytics professional with excellent communication and interpersonal skills, extensive experience liaising with internal and external stakeholders, customers and vendors.
WORK EXPERIENCE
Marketing & Operations
Yellow Thread corp. (Trendia Exp Center, Aurora)
September 2024 - current Aurora, Illinois
Streamline inventory management to ensure optimal stock levels and operational efficiency using spreadsheet based applications and Shopify Drive social media marketing by managing and elevating Trendia Chicago's Instagram page to boost engagement and brand visibility. Spearhead the dispatch and returns process for online orders and store merchandise, ensuring seamless logistics and customer satisfaction. Engage with customers and cultivate strong client relationships at the POS to enhance service quality and loyalty.
Executive - Corporate Marketing
Mahindra Lifespaces
January 2011 - January 2014 Chennai
Prepared monthly/weekly business intelligence reports on customer profile, sales/ buying trends, monthly revenue reports for top management using MS Excel
Planned and executed marketing plans for 2 realty projects with different target markets
Handled "Above the line" and "Below the line" marketing activities for realty projects in Mahindra World City, Chennai
Negotiated and liaised with external vendors such as event management firm, creative/design agencies, print and media agencies on various marketing initiatives
Managed channel partners and assisted them with marketing plans and required materials
Consultant - Marketing Communications
Dassault Systems
July 2010 - December 2010 Chennai
Coordinated Annual Regional Users meet in Bangalore which was attended by close to 250 delegates from various parts of India Negotiated with sponsors, vendors (hotel, gift suppliers etc) Coordinated with various participants in collating the materials
(presentations and papers) for the event
Assisted in making the travel arrangements for the participants Liaised with event management teams and technical teams in putting together the panels and posters for the event
Google professional certified UI/UX
designer (Current)
Certificate in Sales & Marketing
from Loyola Institute of Business
Administration, Ch
Certificate in Human Resource
Management from Ma Foi
Academy, Chennai
Computer: Proficient in MS office,
Figma, Adobe XD, Miro and
excellent presentation skills
Scored 80% in C++,C certification
modules
Fair knowledge in French (cleared
A2 in Alliance Francaise de Madras)
Spearheaded the other smaller events such as composite seminar, which were held during the Annual Regional Users meet
Managed the budget allocated to various events and ensured that the budget was not exceeded
Supervised the external vendors and ensured that the deliverables are received on a timely basis
Acted as training coordinator for various trainings that were conducted in India
Responded to customer queries on product trainings and other corporate events
Business Analyst
Dexterity Business Analysts Ltd
July 2009 - July 2010 Chennai, India
Data Analysis for clients like Mckinsey, Mazda using Microsoft Excel & IBM SPSS
Reporting for clients based on the Data using Microsoft Excel & PowerPoint presentations
Visual Aid Specialist
Mckinsey Visual Graphics Computing services
July 2006 - May 2007 Chennai, India
Designing and producing Visual communication material to the parent company Mckinsey & Company
Designed and worked on data-driven graphics & animated presentations for Mckinsey
Created graphics, charts, multimedia products and exhibits using MS Powerpoint & think-cell
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