Creative Marketing & Brand Partnerships Specialist
Resume:
RESUME
BONNY
************@*****.***
Pasadena, California
Everlane is an American clothing retailer that designs and sells high-quality clothing and accessories for men/women & known for sustainability efforts, minimalist aesthetic and focus on timeless, classic designs.
My responsibilities have included: Influencer and celebrity seeding/gifting initiatives, creative studio sample inventory management, on set shoot assistance, creator sourcing/campaign strategy, CreatorIQ platform management Tangible is a marketing/design agency that helps Fortune 500 and emerging brands design, build, sell, and support products and services that people want to use.
• Organized creative teams to produce a variety of marketing assets for client departments at Intel & Intuit (product explainer videos, direct mail pieces, event strategy, poster/swag design, product launch (gtm) campaigns, ads, blog posts, photo shoots, etc)
• Facilitated agency x client x brand x legal reviews of work at every iteration
• Asset organization x version control
• Vendor/contractor relations, rate negotiation
• Collaborated with the growth strategies team to create OKRs to identify, manage and track progress of agency event initiatives, partnership opportunities, case study creative, and award submissions
Google Suite
Slack
Asana
Notion
Teamwork
Airtable
Jira
Adobe
Canva
Figma
Project/Program Management
Client Onboarding
Implementation x Training
Customer Success
Product Adoption
User Experience / QA
Partner x Vendor Relations
Event Management
Budgeting x Reporting
Consultative Sales
Research
Content Strategy x Design
Social Native is a global marketplace connecting brands to the creator economy.
• Liaised with partner managers & key account sales reps at Meta, TikTok & Twitter to execute ad creative for a variety of clients/brands via partner program initiatives
• Executed 100+ short form video projects / social ads ($1M executed rev)
• Led day-to-day project management removing blockers, enforcing scope/budget, and ensuring timely delivery of all campaign components: Ad creative strategy, creator selection, social partner & Social Native platform-specific best practices.
• Encouraged product adoption for brands/participants introed via social platform x creative content PPs. Collaborated w/ teams to evaluate post-campaign metrics, as well as test hypothesis KPIS set forth by social platform MarSci teams
• Led weekly status update team meetings, reported forecast & billing/invoice readiness to finance, cross checking Salesforce reports for accuracy
• Represented SN @ partner education events/during QBRs & educated internal SN CS teams on latest partner platform updates/releases, tools & resources 2024 - NOW
2023 - 2024
2021 - 2023
EVERLANE
[MARKETING CONTRACTOR, INFLUENCER X PR]
UNIVERSITY OF NORTH FLORIDA
[BACHELOR OF SCIENCE / PUBLIC RELATIONS]
TANGIBLE
[PRODUCER / CREATIVE PROJECT MANAGER]
SOCIAL NATIVE
[PARTNER PROGRAM PM X SUCCESS MANAGER]
PASSIONATE ABOUT MUSIC,
ENTERTAINMENT, ART, DESIGN, NATURE
AND HUMAN CONNECTION.
PROFESSIONAL EXPERIENCE SPANS
PR/MARKETING, B2B SAAS CLIENT
ONBOARDING & CUSTOMER SUCCESS,
EDUCATION, HOSPITALITY, SALES &
RESEARCH
[TEL]
[EMAIL]
[LOCATION]
[EXPERIENCE]
[EDUCATION]
[TOOLS]
[SKILLS]
PM / CSM / MARKETER
TENNANT
Confluence
Loom
Harvest
Mural
Mailchimp
Zendesk
Bitly
Float
Hubspot
Salesforce
c/o 2007
[EXPERIENCE, PT 2]
BLAZE® is an award-winning cannabis software suite for cannabis dispensaries and delivery services. I joined Blaze at an early stage as one of their first few employees & made an impact acting as trusted industry & product advisor to clients, contributing to product adoption and acting as Voice of the Customer to internal dev teams to whom I relayed valuable feedback from the field/our users and championed for the product enhancement needs/desires of my client accounts as well as partner integrators.
• Onboarded/consulted with approx. 100 key storefront & delivery retail accounts (single & multi-store), responsible for post-sale SaaS training (owner operator/master admin and ground floor retail employees), implementation, white glove remote and in-person launch support, client x partner integrator support/relationship management, and data migration execution facilitation/management (BOB est. $80k MRR @ 90% Retention Rate)
• Curated internal CSM/onboarding client tracking process via Asana x Hubspot & led weekly status update team meetings
• Documented client feedback, reported bugs & product enhancement requests via Jira and liaised with CTO, CPO, CEO, QA, UI designers + devs
• Authored support articles for ZD knowledge base, created training videos (Loom)/instructional materials SiRV Interactive was a Los Angeles tech startup that created digital signage software for restaurant/cafe/bar menus. (Think Canva for digital signage) Sister company Elemntal Digital offered a similar digital signage hardware & SAAS solution curated specifically for the blossoming (at the time) legal cannabis retail space. As one of the first few employees hired, I had the pleasure of wearing multiple hats and contributed to bringing each brand/retail location’s aesthetic vision to life via sales, customer success, tech/product support, product marketing, operations, project management & quality assurance.
• Full cycle sales execution, onboarding, customer success/relationship management (managed a book of business of around 70 accounts w/$20k MRR)
• Led live and remote product demonstrations and training for prospects, clients & staff
• Implemented and managed Asana to track customer journey, log support history, and optimize productivity between sales, finance, marketing, design, and development teams
• Responsible for all social media content creation & engagement (Facebook & Instagram)(@elem.n.tal)
• Devised, launched & monitored analytics for regular software release emails & marketing campaigns via MailChimp
• Coordinated trade show exhibition and creation of marketing literature & swag for 10+ shows
• Authored all hardware setup manuals, sales decks, web app user guides
• Managed website content/graphics via Wordpress
• Tested processor hardware prior to shipping or delivering & installing digital menu systems for clients
• Tested new software release features, reported bugs to dev (via GitLab) & offered UX direction
• Onsite hardware installation & field support services for local clients Camarata Music Company (CMC) is an international non-profit music org/arts community in Seoul, for people passionate about choral music performance. While living and working in Korea as an ESL teacher, I spent much of my free time performing with and helping to promote CMC.
• Served on the board of directors for CMC non-profit music organization
• Wrote press releases & contributed to social media & web promotion for concerts, musicals and fundraising events
• Co-managed/executed a successful bi-weekly open mic studio event & coordinated bar staff for music events 2019 - 2021
2014 - 2018
2010 - 2014
BLAZE
[CUSTOMER SUCCESS X IMPLEMENTATION MANAGER]
ELEMNTAL DIGITAL X SIRV INTERACTIVE
[MARKETING & BUSINESS DEVELOPMENT MANAGER]
CAMARATA MUSIC COMPANY
[PR MANAGER X EVENT COORDINATOR]
Served as the Native-Speaking English Language Instructor for an extra curricular English program at Gangdeok Public Elementary School. The JLS after school curriculum focused on phonics for young learners & reading comprehension, drama, and activity-based lessons for older students.
• Established a positive and inclusive classroom environment, promoting social-emotional development and fostering a sense of fun and belonging among students, resulting in a 20% enrollment increase
• Hands-on activity planning/facilitation & special event/holiday activities organization and execution 2013 - 2014
JLS / GANGDEOK ELEMENTARY SCHOOL
[ESL INSTRUCTOR]
During my three years at Munbal, I was given the opportunity to assist teaching English curriculum/classes designed by the Korean board of education alongside a Korean co-teacher (grades 2-6). I also designed my own curriculum for supplemental before & after school classes I led that catered to elementary- aged learners and adults.
• Hosted tours of the ‘Munbal English Exploration Center’ facility & developed activities and games for visiting groups from neighboring schools
• Planned lessons, designed PPT presentations and created workbooks for after school program, workshops and camps
• Organized & lectured for weekly adult English conversation classes ('The Real Housewives of Paju’)
• Instructed bi-weekly conversation classes for Munbal teachers and administration
• Participated in and demonstrated at GEPIK Teacher Training Workshops MUNBAL ELEMENTARY SCHOOL
[ESL INSTRUCTOR] 2010 - 2013
[EXPERIENCE, PT 3]
The Genesis Academy was a privately owned English immersion school located in Ilsan, South Korea (a suburb of Seoul). I served as a homeroom teacher for a kindergarten class of 10 students and also taught a range of subjects/classes after school (i.e.: speech, creative writing, reading comprehension, debate) to upper elementary school pupils.
• Classroom management / student engagement and participation promotion / test facilitation
• Student progress and mastery tracking, identification of strengths & areas for improvement 2009 - 2010
THE GENESIS ACADEMY
[ENGLISH LANGUAGE INSTRUCTOR]
Mellow Mushroom is a restaurant known for its stone-baked, pizzas with unique topping combinations. The Jacksonville FL locations offer gluten-free and vegan options, munchies and salads, a full bar with handcrafted cocktails, wide selection of draft beers, and live music on the patio! I learned what I know about the restaurant industry [and how to hustle] at Mellow, while proudly climbing the FOH ladder from entry-level host to bartender. 2006 - 2008
THE MELLOW MUSHROOM
[HOST / SERVER / BARTENDER]
Atlantic was a vibrant oceanfront nightclub/lounge located in Jacksonville Beach, FL, known for its lively atmosphere and dynamic music scene. With a spacious dance floor, expertly crafted cocktails, and a welcoming vibe, it attracted both locals and visitors looking to enjoy a night out. As a bartender in a high-volume nightclub environment, I delivered fast, friendly service while crafting cocktails, managing multiple orders under pressure. Built strong rapport with guests, upheld responsible service standards, and contributed to efficient bar operations through teamwork, organization, and attention to detail.
THE ATLANTIC
[BARTENDER/MIXOLOGIST]
2008 - 2009
The Metropolitan Lofts in Downtown Jacksonville, FL offer spacious, modern loft-style residential apartments as well as office space with features like high ceilings and industrial design. During my time there as a concierge, I delivered personalized guest services, resolved inquiries, and coordinated special requests with discretion while leveraging local expertise and strong communication to ensure seamless, high-quality experiences for occupants. THE METROPOLITAN LOFTS
[CONCIERGE]
2002 - 2007
American Public Dialogue was a privately held public opinion research firm based in Jacksonville Florida. This was my first job in high school -- cold calling people via land line and persuading them to answer survey questionnaires -- most of them political in nature/regarding upcoming elections/voting initiatives. AMERICAN PUBLIC DIALOGUE
[SURVEYOR / DATA ENTRY / ADMIN] 2000 - 2004
[FREELANCE / CONTRACT / VOLUNTEER]
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