Marketing Leader: Performance, Growth, and Digital Strategy

Leadership C-Suite

Reporting

DMITRI TYMOS

WEBSITE AND MARKETING EXPERT

Hoffman Estates, IL 60192

******@*****.***

253-***-****

linkedin.com/in/dmitritymos

EXPERIENCE

EDUCATION

SKILLS

A/B Testing Web Strategy

Google Analytics 4

SEM/SEO Domo

Brand Awareness

GTM

CRO

Web Accessibility

Salesforce

JavaScript

CMS

SQL

HTML

Strategic and data-driven web marketing leader with 10+ years of experience accelerating growth for SaaS, eCommerce, and subscription-based brands. Proven expertise and track record in performance marketing, conversion rate optimization (CRO), and customer acquisition across multi-channel cam- paigns. Adept at transforming data into actionable insights, personalizing user journeys, and leading full-funnel marketing initiatives that drive measur- able business results. Skilled in managing cross-functional teams, aligning digital strategy with business goals, and navigating complex attribution challenges.

best

candidate

PROFESSIONAL SUMMARY

Web Marketing Manager CleanChoice Energy 07/2022 - Current

• Led a team laser-focused on CRO & SEO to increase site conversion rate by 163%, delivering over $1.2M in incremental revenue in 2024

• Developed and executed integrated strategies across website, SEO, GEO

(AI-optimized search), Paid Search (SEM), and affiliate channels

• Owned website roadmap, focusing on speed, user experience, and KPI’s

• Led user journey mapping and personalization strategies to improve funnel performance

• Migrated analytics from UA to GA4, refining KPIs and goals Sr Marketing/UX Developer SurePayroll/Paychex 06/2018 - 06/2022

• Led a team of a front-end dev and digital marketer to increase the annual SaaS enrollments by 32,000 through CRO and Paid Search improvements

• Reduced CAC by 22% by refining Paid Search and SEO strategies

• Led website enhancements through testing and iterative development

• Owned GA4/GTM setup, supporting attribution and advanced analytics

• Worked with Front-End and UX teams to reduce churn and streamline the browsing experience

Senior Digital Strategist Aronson Advertising 11/2016 - 05/2018

• Led client SEM, SEO and Social Media strategies in an agency environment

• Conducted client site audits and optimized using a variety of CMS platforms

• Developed and deployed website improvements for clients

• Automated AdWords budgeting and campaign management with JS

• Configured Google Analytics, GTM tags, and conversion tracking Digital Marketing Manager TDWI 01/2016 - 10/2016

• Led SEM/SEO strategies, driving lead growth through optimized ROI and CAC

• Owned website and landing page strategy, optimized for channels

• Increased engagement through A/B testing and template design

• Provided actionable reporting to executive leadership

• Managed Meta and LinkedIn advertising aligned to B2B objectives Bachelor of Business Administration 2008 - 2013

Central Washington University, Ellensburg, WA

Bachelor of Science in Psychology 2008 - 2013

Central Washington University, Ellensburg, WA

Contact this candidate