Sales Supervisor - FMCG Commercial Operations Leader

ALEX PRINCE OMENGOR

Enu-Ani Mega City Estate, Edo-Ogwashi, Delta State, Nigeria

Email: *********@*****.*** Phone: +234 805-***-**** Open to Relocation Valid International Passport

PROFESSIONAL SUMMARY

Dynamic and results-driven Sales Supervisor and FMCG Commercial Operations Professional with 6+ years of progressive experience in field sales leadership, retail execution, merchandising, distribution management, and route-to-market (RTM) optimization. Demonstrated success in driving sales growth, expanding numeric distribution, improving product visibility, and leading high-performing sales teams in competitive FMCG markets. Adept at customer relationship management, market execution, data-driven decision-making, and coaching sales teams to achieve KPIs. Recognized for operational excellence, strong retail discipline, and delivering consistent commercial results. CORE COMPETENCIES

Sales Supervision & Team Leadership (5+ Reps)

Route-to-Market (RTM) Strategy & Territory Development

Retail Execution & FMCG Merchandising

Customer Service, Issue Resolution & Key Account Management

Inventory, Stock Control & FIFO Management

KPI Monitoring, Performance Analytics & Reporting

Trade Marketing, Promotions & Display Execution

Training, Coaching & Field Capability Development

Microsoft Office Suite (Excel, Word, PowerPoint, Outlook) PROFESSIONAL EXPERIENCE

Sales Supervisor

Multipro Consumer Products Ltd (Dano Milk) – Asaba, Nigeria March 2024 – Present

Key Responsibilities

Lead, supervise, and coach a team of Sales Representatives, conducting daily briefings, assigning beats, and setting performance targets.

Conduct field accompaniment to enhance selling skills, negotiation techniques, market execution, and adherence to sales processes.

Drive volume growth, numeric distribution, active SKU contribution, and daily sales performance across assigned territories.

Optimize journey plans (JP), eliminate route gaps, activate new outlets, and strengthen coverage in underserved markets.

Implement perfect-store standards while ensuring product availability, shelf share improvement, and planogram compliance.

Manage warehouse coordination, inventory levels, van loading, stock rotation, and reduction of expiry/damages.

Build and maintain strong relationships with retailers, wholesalers, and distributors to strengthen visibility and shelf placement.

Administer accurate sales reporting, competitor insights, CRM/HHT usage, and compliance with commercial SOPs.

Track individual SR KPIs, implement performance improvement plans, and enforce operational discipline.

Key Achievements

Consistently achieved monthly sales targets and contributed to significant territory revenue growth.

Expanded numeric distribution, increased active outlets, and strengthened market penetration including rural areas.

Secured premium merchandising positions (end caps, stacks, counter displays) and improved visibility compliance.

Reduced Out-of-Stock (OOS) incidents through improved forecasting, stock rotation, and strict FIFO adherence.

Increased team productivity across strike rate, SKU per call, order value, and average call performance.

Delivered 100% execution of trade promotions, POS deployment, and in-market activations with minimal leakages.

Improved distributor inventory health by reducing damages, expiries, and stock-out frequency.

Strengthened customer relationships, improved order frequency, and reduced complaint resolution time.

EDUCATION

Bachelor of Science (B.Sc.) in Mathematics

Nnamdi Azikiwe University, Awka, Nigeria

2003 – 2006

TRAINING & CERTIFICATIONS

Sales & Customer Service Training – Omnibiz Nigeria

Handling Customer Objections – Multipro

Capital Management – Multipro

Distributor Management – Multipro

ADDITIONAL INFORMATION

Fluent in English; adaptable to multicultural and fast-paced environments.

Strong leadership, communication, and presentation skills.

Experience in retail activations, merchandising execution, and exhibitions.

References available upon request.

Contact this candidate