Marketing Project Coordinator and Communications Specialist
Resume:
Kelsey Sherwood
Gilbert, Arizona
MARKETING • PROJECT COORDINATION • COMMUNICATIONS
Project Coordinator and Marketing Professional with 11+ years of experience leading cross-functional initiatives, managing timelines, and coordinating projects from strategy to execution. Adept at balancing multiple priorities, aligning stakeholders, and driving results across digital marketing, events, and operations. Skilled in project management tools
(Asana, Monday, ClickUp), marketing platforms, and client communication. Recognized for turning complex projects into smooth, on-time, and high-impact deliverables.
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PROFESSIONAL WORK EXPERIENCE
Marketing Project Coordinator
Coordinated end-to-end planning and execution of Lutefish’s first conference presence (60,000+ attendees), including vendor selection, booth design, and logistics.
Managed outreach campaigns via Klaviyo and social media, aligning timelines with product launches. Collaborated cross-functionally with marketing, leadership, and external partners to execute campaigns and events. JULY 2023- APRIL 2024
Freelance Digital Marketing Strategist Sentry H2O Coordinated end-to-end digital advertising projects, managing Google Ads and Bing Ads campaigns from planning to optimization to ensure lead generation and brand visibility goals were met. Oversaw project workflows for keyword research, audience targeting, and performance analysis, collaborating with leadership to align campaigns with budget and timelines. Managed a content development project to produce SEO-focused blog articles, coordinating with stakeholders to boost rankings and establish brand authority in the water industry. JUNE 2024- DECEMBER 2024
Project Coordinator AVAHR / Blue Aspen Marketing Partner with CEO to coordinate and execute strategic marketing projects spanning paid ads, email, website content, and partnerships.
Manage project timelines, ensuring deliverables across campaigns launch on schedule and align with client expectations. Act as a liaison between CEO, clients, and creative teams, streamlining communication and documentation of project milestones.
Implement project management tools (Asana, Monday, ClickUp) to track workflows, assign tasks, and monitor progress for multiple concurrent campaigns.
Coordinate reporting and analytics using Google Analytics, providing insights to optimize campaigns. AUGUST 2025- PRESENT
SKILLS
Project Coordination & Workflow Management
Cross-Functional Team Collaboration
Digital Marketing Campaigns (Google Ads, Meta Ads, SEO, Email, Content) Client & Stakeholder Communication
Event Planning & Logistics
Process Improvement & Reporting
Communication Tools: Asana, Monday, ClickUp, HubSpot, Marketing tools: HubSpot, Klaviyo, Braze, Mailchimp, Figma Analytics: Google Analytics, Mixpanel
CMS & Web: WordPress, Wix, Shopify
EDUCATION
MBA in Marketing
AUGUST 2009- AUGUST 2010
LYNN UNIVERSITY
Bachelor of Sports Management
AUGUST 2005- JUNE 2009
SUNY FREDONIA
Managed marketing technology projects, including website troubleshooting, content coordination, and campaign deployment.
Led internal communications and collaboration for cross-functional campaigns. DECEMBER 2014- MARCH 2017
Marketing Technology Coordinator OPEX Fitness
Oversaw a $20,000 website rebuild project, coordinating designers, developers, and leadership to launch a fully optimized website.
Implemented Infusionsoft for lifecycle campaigns, managing timelines, segmentation, and execution of campaigns that boosted email sends by 85%.
Developed and managed digital ad campaigns (Google Ads, Bing), ensuring alignment with budget, timelines, and KPIs. Collaborated with leadership to deliver SEO-optimized content and reporting for stakeholders. APRIL 2017 - JANUARY 2018
Marketing Manager Roberts Resorts
Content & Digital Marketing Manager Golfshot
Directed lifecycle marketing campaigns with Braze and Mixpanel, coordinating cross-department efforts to improve customer journey.
Project-managed campaigns that drove 985% increase in Black Friday Pro subscriptions (189 2,051) and 330% growth in social engagement.
Coordinated product launches, leading content, design, and partnership workflows to deliver campaigns on time. Built partnerships with community organizations, serving as point of contact and managing deliverables. JANUARY 2018- APRIL 2023
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