Content Strategy & Marketing Communications Leader
Resume:
Peter C. Pagano
**************@*****.***
FCB—Frankfurt Advertising—Harrison Rand—Havas—John Paul Itta—Propeller As an accomplished marketing and branding communications director, content strategist, copywriter, editor and video and audio producer, I write and manage the production of SEO Web and social media content, speeches, special interest articles and other marketing materials, including creating and editing video and audio spots. My approach to copywriting and marketing management has been innovative, based on solid research and intuitively responding to trends.
I have:
Planned, created, wrote, edited and analyzed effectiveness of high-impact, cost-effective communications for print and digital media.
Written, produced, casted and directed engaging audio and video commercial spots.
Standardized media marketing production operations for improved impact and cost efficiencies.
Consulted on Website design and launch to stimulate sales and UX.
Created organization branding and identity where none existed.
Named products and services for greater accuracy and memorability using solid marketing intelligence derived from demographics.
You’ll find that my writing is clear and persuasive, whether for creative copy or business proposals. I am adept at delivering client-facing marketing presentations and motivational speeches for promotional and public affairs purposes. I am loyal, dedicated, and motivated, working with all marketing and media staff to form a winning team. I energize marketing initiatives and communicate them to potential buyers. You may reach me at the number posted on my resume. I look forward to your response. Sincerely,
Peter C. Pagano
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PETER C. PAGANO
**************@*****.*** 201-***-****
OVERVIEW
Skills Years of
Experience
Company
Digital Content
Management
12+ years
Barnes & Noble, Ethicon, Havas/Lynx (Euro RSCG),
iZone, Lexis Nexis, Merck Foundation, Novartis,
Propeller Communications (pharmaceuticals), Takeda Pharmaceuticals, Fisher Center, CGS, U.S. Pharmacist, and Wyndham Resorts
Project Management
18+ years
Barnes & Noble, Ethicon, Havas/Lynx (Euro RSCG),
iZone, Lexis Nexis, Merck Foundation, Novartis,
Propeller Communications (pharmaceuticals), Takeda Pharmaceuticals, Fisher Center, CGS, U.S. Pharmacist, OMH and Wyndham Resorts
Marketing
18+ years
Barnes & Noble, Ethicon, Havas/Lynx (Euro RSCG),
iZone, Lexis Nexis, Merck Foundation, Novartis,
Propeller Communications (pharmaceuticals), Takeda Pharmaceuticals, Fisher Center, CGS, U.S. Pharmacist, and Wyndham Resorts
Healthcare,
Pharmaceutical and
Medical
12+ years
Novartis, Propeller Communications (pharmaceuticals), Fisher Center, CGS, Takeda Pharmaceuticals, and U.S. Pharmacist, OMH
SUMMARY
• A Project Manager/ Senior Digital Content Writer with over 12 years of experience in creating and writing high impact, cost-effective communications for print and social media including video and audio spots for broadcast and Web distribution.
• 16+ years of accumulated experience in writing, editing, and managing response- generating medical and pharmaceutical copy for SEO digital content, social media initiatives, press releases, special interest articles, scripts and video and audio marketing materials that meet or exceed clients’ sales and publicity objectives.
• Acted as a project manager for all manner of medical communications, and worked with other account managers, project managers, creative directors and designers to drive marketing success.
• Communicated complex ideas, objectives and needs to general audiences for a variety of medical and pharmaceutical clients to increase sales and stimulate utilization and energize marketing initiatives and communicate them to consumers, HCPs and pharmacists.
• Medical and Pharmaceutical clients include Novartis, Propeller Communications
(pharmaceuticals), Fisher Center, CGS, Takeda Pharmaceuticals, and U.S. Pharmacist.
• U.S. Citizen, locally based in New York City.
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PROFESSIONAL EXPERIENCE
CONFIDENTIAL (contract) New York, NY May 2025 – Present Assistant Digital Marketing Manager
• Provide high-quality digital marketing management to this leading consumer food product manufacturer. Manage a content team for online, digital and print promotions, analyze market response, budget, produce and direct online video promotions and monitor the ongoing relationships with our marketing partners on a day-to-day basis. DEHH LLC, (p/t) New York, NY 2016 – Present
Proprietor
• Concept and write content for ads, direct mail pieces, and product copy for real estate consumers.
OMH, New York, NY (part-time weekends) 2001 – Present Education Manager and Newsletter Writer
• Principal duties at this world-renowned research psychiatric facility include: developing and writing educational materials and proposals; preparing an educational video series and organizing a speaker series; writing Web content, orientation presentations, newsletter articles, and resource materials.
New York Presbyterian Hospital (contract) 2022 - 2023 Grant Writer
• Wrote grant RFPs to fund community programs serving the healthcare needs of New Yorkers.
Various Private Clients and Agencies (consulting) 2004 – 2022 Project Manager/Medical Senior Writer/Senior Digital Content Writer
• Write and edit SEO Web marketing content as well as special interest articles, press releases, radio & TV spots, advertorials, speeches, direct mail pieces, company profiles, brochures, proposals, and product copy for leading representatives of the academic, fashion, financial, legal, pharmaceutical, retail, real estate, human resources, behavioral health, medical, travel, and other industries. Markets have included B-to-B, consumer, and professional branding.
• Creative direct projects and manage other copywriters.
• Conduct interviews on-camera and for print pieces.
• Develop, execute, and manage promotional and communications projects and media including proposal and funding proposal writing, online promotional and advertising click campaigns, integrating SEO language, Google Adwords, headlines, banners, and tags.
• Acted as a project manager for all manner of medical communications, and work well with other account managers, project managers, creative directors and designers to drive marketing success.
• Strong editorial competence with AMA, APA and Chicago Manual styles; created in-house style manuals.
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• Clients have included Barnes & Noble, Ethicon, Havas/Lynx (Euro RSCG), iZone, Lexis Nexis, Merck Foundation, Novartis, Propeller Communications (pharmaceuticals), Takeda Pharmaceuticals, U.S. Pharmacist, Wyndham Resorts, and other for-profit and non-profit clients.
MultiMedia Solutions, Edgewater, NJ (contract) 2015 – 2020 Copywriter
• Wrote Web marketing content for medium to large companies and non-profits nationwide. Intimo, Inc. and GVC Properties, New York, NY (contract) 2004 – 2020 Senior Copywriter
• Wrote Web marketing content as well as ads, blogs, direct mail pieces, company profiles, press releases and product copy for consumers, industry trade representatives and investors.
American University of Antigua, New York, NY 2011 – 2013 Copywriter
• At this international college and medical school, this marketing writer conceived, wrote and edited print and digital marketing content including radio and TV spots, the university's magazine, direct mail pieces, view books, brochures, catalogs, press releases, video scripting and all other copy.
• Responsibilities also included managing promotional and communications projects and media; directing and collaborating with designers, and creating instituting style and identity elements for all promotions and advertising.
CGS, Inc., New York, NY 2009 – 2011
Manager and Editor
• Principal duties included: reviewing and editing hundreds of pages of clinical copy monthly pertaining to developmental and learning disabilities
• Managing a staff of nine clinical staff, one master’s level assistant director and master’s level intern; writing and distributing reports to all pertinent New York State agencies on a monthly and quarterly basis; writing and conducting in-house trainings. Fisher Center for Alzheimer’s Research Foundation at Rockefeller University 2006 – 2009 Copywriter/Grant Writer
• Significant responsibilities for this major medical research center included: presentation development, writing and design; promotional development, writing and design; product development and marketing.
• Management and promotion to stimulate donations; grant/proposal writing and management; fiscal management; request management; foundation research, introductions and grant applications; responding to all of the Website’s Ask the Expert worldwide queries around a comprehensive range of topics pertaining to neurological disease including dementias and professional training.
• Managing a staff of volunteers and graduate level interns; nationwide travel 5
Harris, Rothenberg International, LLC, New York, NY 2001 – 2006 Account Manager and Marketing Copywriter
At this New York City-based management consulting firm covering over one million national and international lives Mr. Pagano:
• Managed and administered over four hundred wholesale and 25 retail accounts incorporating the following duties: promotional writing and management; proposal writing for new business; providing management consultations to client companies; creating and conducting seminars for corporate and non-profit audiences; writing, producing and conducting Webinars and other events and writing and creative-directing print/multi- media collateral for broker, sales, management, and employee audiences; writing articles for the company newsletter on a comprehensive range of topics; planning and producing conferences and other events.
• Analyzed and interpreted data for the production of client reports.
• Supervised a junior account manager and administrative staff around the universal application of account specific policies; regional and nationwide travel. Various Private Clients and Agencies (freelance) 1998 - 2004 Media Producer and Script Writer
• Produced, directed, designed, and wrote evocative media for Fortune 100 corporate and significant non-profit clients and manage through all phases of production: concept and proposal development, budgeting, and scriptwriting;
• Hired and directed the production team and crew; technical design and implementation; arranging SAG and AFTRA talent auditions and selection, ensuring union compliance and payment; directing talent on the shoot; obtaining stock music and/or contracting for original music composition; supervising digital graphics and effects design and production; personally creating the off-line edit; supervising the on-line edit integrating footage, digital effects, and music; distribution; copyright control. Audio Producer-Director-Writer
• Produce, write, and direct compelling audio mixes for public radio, video, digital media, and voicemail systems: including studio production, hiring, directing and paying union talent, supervising edit mixes, and distribution.
EDUCATION
• Pursued a certificate in Web design and production
• M.S., Practice, Programming and Supervision, Columbia University
• B.A.’s, English and Psychology, Rutgers University (magna cum laude) (Merit Scholarship)
• Audio Certificate Program, The New School (Corporate Scholarship) PETER C. PAGANO
**************@*****.*** 201-***-****
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