Marketing Coordinator / Senior Marketing Specialist Profile

TERRY S. AYLWARD

Sanford, FL *****

321-***-**** ************@*****.***

SUMMARY OF QUALIFICATIONS

Creative, energetic, and enthusiastic Marketing/Graphics/Advertising professional with over 20 years of experience, and excellent verbal communication skills including the ability to convey ideas and information clearly, concisely, and persuasively; a strong desire to participate in a high-energy, motivated team; problem-solving to effectively meet deadlines; flexibility, good judgment, and attention to detail on all projects start to finish.

Microsoft Office

PowerPoint

Proposals

Adobe InDesign

Event Management

CRM

Google Analytics

Adobe Creative Suite

Digital Advertising

Direct Marketing

Media Buyer

Acrobat Professional

Corporate Branding

Press Releases

Communications

Business Development

Sales Presentations

Project Management

Social Media Marketing

Adobe Photoshop

Lead Nurturing

PROFESSIONAL EXPERIENCE

(2024 – Current) CSA Central, Inc. - Marketing Coordinator

Business Development - Lead generation, prospecting, proposing.

Proposal writing, including federal forms 330/254/255.

Proficient in Adobe Acrobat, Adobe Creative suite, and MS Office products.

Interfaces with clients at events, trade shows, workshops, and business development meetings.

Coordinates and produces winning proposals, sources sought, RFIs, RFQs, and SOQs.

Creates proposals including writing, proofreading, editing, formatting, and expediting the proposal process.

Collaborates with project managers and directors to assist in strategies, develop proposal text, and ensure quality and adherence to delivery deadlines.

Maintains and organizes files, resumes, and projects used in production of proposals.

Production and Coordination of proposals to ensure all deadlines are met.

Coordination with sub-consultants to gather information for the proposal.

2023 – Present – Senior Marketing Specialist – Terracon – Winter Park – FL

Reads, understands, organizes, and leads client-specific SOQ/proposals by creating strategic SOQ packages.

Organizes and maintains a content library of resumes, project descriptions, photographs, standard narratives, and submitted SOQs/proposals.

Provides data entry for CRM and vendor forms.

Prepares and supports the technical staff for project interviews.

Researches and gathers information for proposals and presentations to include resumes, forms, etc. and format and edit content, or rewrite as necessary to meet the needs of the project.

Uses Pursuit Project Plans to organize information, deadlines, and action items for office pursuit teams.

Maintains quality standards on all marketing materials.

2021 – 2023 - Marketing Specialist II - HNTB – Lake Mary – FL

Coordinates and develops strategic marketing materials: brochures, flyers, and proposals.

Plans, produces, and delivers multi-million-dollar transportation proposals for clients throughout the Southeast (Florida, Georgia, Alabama, and Tennessee).

Works with graphic design staff to plan and produce to effectively communicate the strategic vision identified for a given pursuit.

Support other marketing specialists in my office, with the preparation of proposal and presentation materials on pursuits.

Maintain CRM records in Microsoft Dynamics for assigned pursuits.

Schedule and participate in various types of strategy meetings and outlining sessions in advance of RFP/RFQ advertisements and presentations/interviews.

Coordinates with engineering staff to develop slideshows and rehearse for presentations.

Work with marketing and engineering staff on thorough quality control reviews, implement revisions, according to compliance documents and the corporate style guide, prior to LOI/Proposal submissions.

Development pursuit calendars for proposals and presentations, including scheduling project milestones and organizing in-depth reviews to ensure quality materials are submitted and delivered on schedule.

2015 – 2020 - Marketing Coordinator – Traffic Engineering Data Solutions (TEDS)/

Stanley Consultants – DeBary – FL

Managed proposal process from lead identification to proposal development.

Managed marketing projects and activities.

Managed social media interaction on LinkedIn, Facebook, Pinterest, and Twitter.

Wrote and edited marketing and communications materials including newsletters, press

releases, advertising brochures, flyers, web text and articles.

Created and managed all TEDS corporate resumes in both standard and SF330 formats.

Mastery of Adobe Creative Suite and MS Office products (including PowerPoint,

Photoshop, InDesign, Illustrator, and Acrobat Professional).

Maintained company website. Improves website traffic growth with periodic site-wide

re-designs.

Graphic design, brand awareness, and brand illumination.

Trade Show Management and TEDS branded promotional items.

TERRY S. AYLWARD Page Two

PROFESSIONAL EXPERIENCE

(Continued)

2007 2015 - Marketing Manager - Griffin Dewatering Corporation Houston - TX

Responsible for the development and management of an integrated marketing program for a $30 million per year, water-related, engineered solutions equipment provider.

Managed all public relations, corporate communications, literature, website & interactive marketing, media placement, advertising production, promotional supplies, technical publications, sales presentations, trade shows, conferences, events, lead management and fulfillment, branding, social media, branded promotional items, and printed materials.

Garnered over $5 million media value for Griffin at no cost in public relations since employment, with proven results in regional, national, and international visibility.

Led the Marketing department in comprehensive new product and application launches.

Managed promoting and protecting the company s reputation by effectively understanding the business vision and milestones required to execute the vision.

Initiated and maintained strong contacts with key constituencies to stay informed about trends, issues, policies, and strategic priorities in Griffin s market.

Prepared sales team with PowerPoint Presentations for clients, prepared proposals for submittal and produced highly detailed layered Photoshop images and infographics to highlight the effectiveness of Griffin s products and services.

EDUCATION

Bachelor of Fine Arts in Graphic Design, Art Institute of Fort Lauderdale

Courses completed include:

Graphic Design

Advertising

Integrated Marketing

Product Illustration

Direct Marketing

Copywriting

Photography

Computer Graphics

Marketing Intelligence

Finished Art

Practices and Principles

Typography

AWARDS

2012 ASCE (American Society of Civil Engineers) Award for Outstanding Advertising Highest readership response.

2012 Water & Wastes Digest AdStudy Award winner outstanding readership response.

2011 ENR (Engineering News Record) Communication Measurement Award for Griffin Dewatering.

2005 King Center for the Performing Arts 2005-2006 Program design winner

2004 Annie s Toy Chest 1st place Florida Press Association best use of art

2003 Cocoa Village 1st place group promotion all circulations

TERRY S. AYLWARD Page Three

Contact this candidate