CRM & Data-Driven Process Expert

Kristin C. Tytus

Los Angeles, CA • 513-***-**** • ******@*****.***

CRM & Business Systems Analyst Data-Driven Process Improvement User Adoption & Enablement

Education

MBA, Master of Business Administration – Northern Kentucky University

BA, Business Administration – Wake Forest University

Professional Experience

Flatiron Construction, Broomfield, CO

Business Analyst Jun 2023 – Sep 2024

Administered CRM platform supporting proposal and project pursuit operations across business units.

Developed KPI dashboards and executive reporting to improve data visibility and strategic forecasting.

Conducted requirements gathering to streamline workflows and enhance data governance.

Delivered training and onboarding for 130+ users, increasing system adoption and data quality.

Partnered with cross-functional teams (Marketing, Pursuits, Ops) to align business processes.

Uzin Utz North America, Aurora, CO

Business Analyst & Technical Trainer Sep 2020 – Feb 2023

Led CRM onboarding and system training across North American sales teams, improving tool utilization.

Designed a global CRM Engagement Scorecard adopted as a core performance metric across regions.

Built dashboards and reporting tools that improved sales pipeline visibility and operational efficiency.

Standardized processes and documentation to support scalable system growth and consistent usage.

Adapt Global Group, Aurora, CO

Director of CRM & Email Marketing Apr 2017 – Jul 2020

Implemented a global multi-brand Zoho One environment supporting 60+ users in four regions.

Developed automated workflows, notifications, and real-time dashboards to accelerate decision-making.

Launched targeted email and social media campaigns improving customer engagement and lead nurturing.

Managed data integrity, role permissions, user support, and platform enhancements.

Taft Partners, Cincinnati, OH

Co-Owner & Consultant Jan 2006 – Apr 2017

Delivered CRM implementations, business process improvement, and reporting solutions for SMB clients.

Streamlined operational workflows and integrated systems to reduce manual work and improve reporting.

Provided customized training, documentation, and change management support to ensure adoption.

Core Competencies

CRM Administration • Requirements Gathering • Data Analysis & KPI Reporting • Business Process Optimization

User Training & Adoption • Project Management • Cross-Functional Collaboration • Workflow Automation

Technical Skills

CRM Platforms: Zoho One, Deltek VP, Salesforce (user-level), Dynamics (user-level)

Reporting / BI: Power BI, Zoho Analytics, Google Analytics

Tools: Microsoft Excel, PowerPoint, Outlook, SharePoint, Teams, Zoom, Slack, MailChimp

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