Content Designer / Web Content Specialist Resume

Denise Gonzalez – Kenosha, WI – 847-***-**** – ******@****.***

Technical Skills: HTML/CSS, Adobe Creative Cloud Suite, Text Editors, Visual Studio Content Management Systems: Expression Engine, Adobe Business Catalyst, Light CMS, Oracle BCC, TYPO3, Fox LFX CMS, WordPress, Adobe Experience Manger Email Marketing: Constant Contact, Exact Target, Marketo Project Management: JIRA, Basecamp, Workfront, Confluence, Microsoft Azure DevOps, Microsoft Project Tracker

Testing CRO Platform: Adobe Target

Prototyping tools: UX pin, Figma

Professional Experience

Tractor Supply (contractor)

Content Designer September 2024 – present

Nashville, TN (remote)

• Design and produce digital content for category pages, ensuring consistency with the brand’s style guide and design system.

• Create a variety of banner designs in photoshop that follow style guide of design system to ensure images are optimize for web and are displayed properly across browsers, tablet and mobile devices.

• Upload, author, and manage web content using content fragments and components in Adobe Experience Manager.

• Collaborate with cross-functional teams to maintain a consistent brand presence across digital platforms.

• Utilize Adobe Creative Cloud such as Photoshop and Illustrator, for banner and content creation. Environment: Adobe Experience Manager, Photoshop, Figma, Microsoft Project Tracker Great Wolf Lodge (contractor)

Web Content Specialist July 2023 – February 2024 Chicago, IL

• Created, edited and published weekly deals, seasonal, and global landing pages within Adobe Experience Manager including migration of implementing new templates to room suite pages across all lodge properties.

• Utilized AEM tools and features to author, manage, update landing pages and digital assets.

• Performed content audits and peer reviewed pages to ensure accuracy, consistency and adherence to brand guidelines across website.

• Worked within a cross-functional team (revenue managers and brand team) to gather requirements needed to create campaign and seasonal landing pages.

• Optimize images for web to use on weekly deals and global landing pages.

• Updated and uploaded property images from web dam onto existing Expedia, Trip Advisor and Booking.com accounts to improve booking experience and reviews to all lodge properties. Environment: Adobe Experience Manager, Photoshop, Azure DevOps Dentsu International (Leapfrog Online acquired by iProspect April 2017) Senior Manager, Content Management June 2022 – April 2023 Manager, Content Management June 2021 - June 2022 Lead, Digital Content Management October 2019 - May 2021 Digital Content Producer March 2015 - September 2019 Chicago, IL

• Promoted within a four-year timeframe for exceeding goals within cms and supported company culture.

• Responsible for building, maintaining and optimizing landing pages using modular, reusable components to create dynamic content within our proprietary CMS called LFX Fox.

• Utilized features within the platform such as A/B & multivariate testing, context/pixel configurations

(JSON), page versioning/layout, snippets, and modules.

• Managed a library of pixels and contexts in JavaScript/JSON utilizing 3rd party services to track media, collect data and add functionality to websites. (Google Tag Manager, Adobe DTM).

• Worked within a cross functional/UX team of designers, copy writers, front-end developers to build and complete websites based on client requirements and feedback provided by marketing team.

• Performed code reviews and tested front-end components to ensure content quality and functionality works across multiple browsers, including tablet and mobile devices.

• Created and modified process-driven CMS documentation using confluence.

• Trained and mentored new employees on the use of Fox CMS to perform teams’ daily duties.

• Worked with the CRO team to build new activities and develop A/B testing onto client landing pages using Adobe Target’s visual composer (VEC).

• Added and edited custom modifications to landing pages using HTML/CSS to determine the best content messaging and testing based on different segments for conversion optimization. Environment: Fox CMS, HTML/CSS, Work front, Adobe Target E-T-A Circuit Breakers (contractor)

Web Marketing/Communications August 2014 – January 2015 Mount Prospect, IL

• Worked with a team overseas and director of global communications in converting content from existing templates to new templates using CMS for company's US and global websites re-launch (migration).

• Built and maintained day-to-day marketing campaigns using Marketo that consist of creating forms, landing pages, email blasts and lists. Additional duties include Google Adwords, maintenance and management of company LinkedIn page.

Environment: HTML/CSS, Marketo, Photoshop, Dreamweaver, TYPO3 Walgreens (contractor)

Web Content Administrator August 2013 – August 2014 Chicago, IL

• Built and maintained day-to-day production work using HTML/CSS coding that supports Ecommerce initiatives such as landing pages, web graphics, content & URL updates using BCC content management system.

• Assisted in creating and modifying process-driven tasks and style guide documentation. Environment: Oracle BCC, HTML/CSS

Links Technology Inc.

Web/Graphics Designer April 2013 – August 2013

Schaumburg, IL

• Designed and maintained day-to-day web projects using HTML/CSS to new and existing small business websites that support client initiatives such as updating landing pages, web graphics and content using Adobe Business Catalyst CMS.

Environment: LightCMS, Adobe Business Catalyst, HTML/CSS, Photoshop, Fireworks Sierra Nevada (contractor)

UI/Web Designer at Sierra Nevada August 2012 – March 2013 Schaumburg, IL

• Created and designed low and high-fidelity mockups, UI wireframes & final design comps for internal web application projects.

• Provided HTML style guide documentation to .NET developers for consistency to ensure appropriate company branding is used throughout Web applications. Environment: Photoshop, Illustrator, Fireworks, HTML/CSS CDW (contractor)

Internet Designer September 2011 – July 2012

Vernon Hills, IL

• Designed and developed basic creative media with high-quality design for E-Commerce websites, email marketing campaigns and banner advertisements, in addition to other Internet-based solutions using HTML/CSS.

Environment: Photoshop, Flash, HTML/CSS, Exact Target National Safety Council

Webmaster/Designer March 2007 – October 2010

Itasca, IL

• Responsible for managing web design projects, including usability testing and debugging of company website using SharePoint and Visual Studio

• Designed and developed of landing pages using HTML/CSS for day-to-day projects that support marketing initiatives including web pages, e-mail communications, graphics and banner ads

• Created and maintained style guide documentation for consistency to ensure appropriate branding is used throughout Website

• Analyzed effectiveness of Web communications and implemented measures to increase traffic to strengthen customer relations using Constant Contact. Environment: HTML/CSS, XHTML, Photoshop, Dreamweaver, Flash, Visual Studio, Expression Engine, Share Point 2007, Constant Contact.

EDUCATION

The Illinois Institute of Art – Schaumburg

• Web Design & Interactive Communications Diploma Program - September 2013

• Bachelor of Fine Arts in Multimedia & Web Design - June 2004

Contact this candidate