Healthcare Growth & Operations Executive

ROBERT SANTIAGO

646-***-**** ***********@*****.***

PROFESSIONAL

SUMMARY

Accomplished healthcare executive with extensive experience in home health, telehealth, and hospice operations and business development. Demonstrated success in scaling multi-state operations, driving revenue growth, optimizing care delivery models, and leading strategic partnerships. Skilled in leveraging technology to enhance patient care, implementing value-based care models, and improving operational efficiencies. Committed to transforming healthcare services for superior patient outcomes and financial sustainability. SKILLS Multi-State Operations

Management

• • Home Health & Hospice Leadership

Telehealth & Digital Health

Expansion

• Strategic Growth & Business

Development

•

Value-Based Care & Population

Health

• P&L, Budgeting & Financial

Management

•

Workforce Optimization & Team

Leadership

• • Homecare Homebase

WORK HISTORY AREA VICE PRESIDENT OPERATIONS AND SALES 01/2025 to CURRENT Moments Hospice Remote

Increased market share through innovative marketing strategies and competitive analysis increasing referral volume by 22%.

•

Strengthened brand presence in key markets, implementing targeted outreach campaigns.

•

Guided regional offices to exceed sales targets with effective leadership and strategic planning. Increased census by 28%.

•

Optimized resource allocation to maximize operational efficiency and reduce costs of 15%.

•

Implemented process improvements to streamline workflows and boost productivity.

•

Developed key performance indicators to measure success and drive continuous improvement.

•

VICE PRESIDENT OF GROWTH 03/2024 to 09/2024

LilyCare Hospice Remote

• Oversaw six hospice locations, driving operational and strategic growth Developed strategic partnerships with hospitals, securing 3 new partnerships resulting in a 28% increase in referral volume.

•

R S

Implemented Salesforce CRM, optimizing business development tracking and efficiency

•

Led value-based care initiatives, improving patient outcomes and reducing costs

•

Spearheaded automation and workflow improvements, enhancing productivity and reducing expenses

•

• Census increased from 15 to 75.

REGIONAL VICE PRESIDENT – HOME HEALTH & 09/2022 to 03/2024 HOSPICE

LHC Group Remote

Managed operations across 10 states, overseeing four state directors and a $60M revenue-generating business line

•

Increased regional sales by $15M annually through optimized sales processes and strategic partnerships

•

Transitioned operations from fee-for-service to value-based care, increasing efficiency and care coordination

•

Led budgeting and financial performance management, improving profitability

•

Negotiated strategic vendor partnerships, securing cost-effective service agreements

•

PRESIDENT & CEO 07/2018 to 09/2022

Gotham Per Diem (Medical Staffing & Home Health) New York Led $50M medical staffing and home health company with 750 employees across multiple locations

•

Achieved 20% YOY revenue growth while reducing operational costs by 28%

•

Launched chronic care management & telehealth division, generating

$450K in its first year

•

• Expanded strategic partnerships, driving an additional $15M in revenue Managed financial planning, budgeting, and contract negotiations, ensuring fiscal sustainability

•

Hired and managed employees to maximize productivity while training staff on best practices and protocols.

•

Increased customer satisfaction through continuous improvement initiatives and excellent customer service.

•

VICE PRESIDENT OF BUSINESS DEVELOPMENT 12/2013 to 07/2018 Visiting Nurse Service of New York New York

Increased revenue by $125M through innovative sales & marketing strategies increasing home health referrals by 27%, hospice referrals by 22%.

•

• Led ACO care management initiatives, optimizing cost savings and quality metrics, resulting in 10% reduction in hospitalizations. Recruited and mentored high-performing sales teams, expanding market presence

•

Developed cross-promotional partnerships, increasing the customer base by 30%

•

AREA VICE PRESIDENT – HOME HEALTH & HOSPICE 12/2009 to 12/2013 Amedisys Home Health & Hospice New York

Managed financial performance of eight business units, generating

$100M+ in revenue

•

Improved Medicare Advantage Star Ratings by 20% through enhanced patient care protocols

•

Led Northeast region's revenue & margin growth, optimizing operational performance

•

Turned around underperforming units, aligning them with corporate profitability goals

•

EDUCATION Bachelor of Arts Economics 05/2003

Queens College, New York, NY

LANGUAGES Spanish

Native or Bilingual

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